PROPRITER : Mr. MANKESH SUBHASH MISHRA COMPANY NAME : THE NATURE TALKS ADDRESS : SHOP NO. 06, PRATHMESH POOJA TPS III, KASTURPARK, SHIMPOLI, BORIVALI WEST, MUMBAI – 400 092, MAHARASTRA. TELEPHONE NO. : +91 22 28996611 MOBILE : +91 9920011775 E-MAIL ADDRESS : thenaturetalks@gmail.com Like us on Facebook.com : facebook.com/thenaturetalks

What is “The Nature Talks” Fruits and vegetables: Organized retail eyes big

opportunity.

As an organized retail establishes itself all over a rapidly

urbanizing India, food and groceries dominate sales in these formats

with some urban customers preferring to switch to these

comfortable outlets when shopping for their food requirements.

A decade ago, shopping for fresh fruits or vegetables in any Indian

town or city meant a visit to the daily vegetable market in our locality,

while for grains and lentils, it was the traditional Mom & Pop store just

across the street from your home.

The price was competitive, but neither the vegetable market nor the

grocer’s outlet would be a very comfortable or clean place.

In 2014, while both the formats continue to exist and thrive across

the nation, customers in most medium and large cities now have an

additional option while shopping for their food, including fruits and

vegetables.

These are the air-conditioned, relatively well organized and

well-stocked and clean and even if it avarage pricier than the street, they

are becoming the preferred stop for the Indian middle class families which

now represents a burgeoning group of people, with an increasing

disposable income.

The Indian food retail market is estimated to be INR 29700 billion

(€370 bn) and growing at over 10 percent a year.

OBJECTIVES

Food & Grocery accounts for about 69% of the total retail industry in India. The proliferation of organized retailing in India is also altering food consumption patterns, promoting imported foods, branded foods, processed foods, and a wider assortment thereof. A number of players have already established their presence in several cities and towns across the country. Our company says it intends to provide a continuous and reliable supply of fresh produce to its customers, all the year around, without compromising on the core values of safety, freshness, and value for money. Our Fresh supermarkets where F&V is the main attraction. Will be a leading retailer of Fruits and Vegetables. It had began its journey on 21st April, 2015 as a single shop and by 2016 will going to expands as many outlets. However, over the years, it will expanded to become a multi-crore chain of 50 outlets approx.. spread across the Pan Mumbai. Mr. Mankesh S. Mishra, the FOUNDER, feels that traditional sellers will always remain their primary competition since they are deeply connected with buyers and know exactly what they are selling, and (mostly) understand quality also. Apart from this, they don’t have rentals or high fixed costs. “Where we can be better is in our ability to provide more variety given the vast space in our outlets, hygienic shopping conditions, and ambient atmosphere. The business model of The Nature Talks is very basic and suitable for tier 2 and tier 3 cities. Its further growth will depend on its capacity for maintaining fresh stocks, competitive pricing, adding products that would entail efficient logistics, and a proper cold chain.

There is growing awareness amongst farmers, producers, suppliers, wholesalers, retailers, and even the end-consumers, regarding the benefits of organised play. Organised F&V retail also does away with too many middlemen and hence bringing greater value and profitability to all. “In the traditional model, there can be as many as 2 to 4 intermediaries between the consumer and the farmer.

The reforms under the Agriculture Produce Marketing Committee (APMC) Act have enabled retailers to directly procure from farmers in many states. The Corporate and chains procure fruits ex-farm for both domestic distribution and exports. Fruits & Vegetables, however, sourcing is still largely dependent on wholesale mandis,” says a manager of Heritage Foods. Large retail chains like Reliance Fresh, Food Bazaar, More, Easy day, Spencer’s, and Safal also have networking with farmers for direct sourcing. Additionally, they buy from local markets to maintain daily stock requirement. Our field team empowers them with information on crop planning, good agricultural practices, and most importantly, with market linkages.” The Nature Talks will set up a centralized warehouse integrated with the cold chain, and a strong distribution network that is well connected to its outlets. The central warehouse also acts as a collection centre for farmers and our outlets. We, the fresh Fruit & Vegetables retailer, offers a wide range of fresh fruits & vegetables, including imports. Besides the evolution of the fruits and vegetables market in the physical space, this business has also evolved online, pretty much like the general e-commerce in India, which is booming as well. Several e-tailers like N-Fresh, Blive, Veg on Call, Veggie Bazaar, Big-Basket etc. We will going to focus on the ease of online ordering system from home and delivery to the doorstep as their unique selling propositions. We will also focus on Freshness and Value for the Money with green packaging's as our USPs.

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Turnover of some key players in 2013 (In

INR billion

There is a growing awareness among end-consumers regarding the organized retail Clearing the Roadblocks.

Though India is the world’s second largest producer of fruits and vegetables, fresh produce worth INR 133 bn (€1.7 bn) is wasted each year due to acute shortage of cold storage and refrigerated transport. To match the growing production levels, capital infusion of over INR 550 bn (€7 bn) is required by 2015-16, which will help in removing supply chain inefficiencies.

MARKET ALALYSIS

Statistic Report on Online Retail Industries by 2015. The online retail industry in India is likely to be worth Rs 7,000 crore by 2015 due to easy availability of broadband services and increasing internet penetration across the country, apex industry. Buying-selling trends received from leading online shopping portals indicate the online retail market currently stands at Rs 2,000 crore and is growing at a steady annual rate of 35%. India is set to become the third largest nation of internet users in the next two years with a large chunk of youngsters eager to adopt new technologies with rapidly changing lifestyles. “A booming economy and rising disposable incomes have contributed to the evolution of online shopping, while releasing findings of a random survey conducted during January to June 2011 in ten cities in which 5,000 shoppers were interviewed. Earlier, most online shoppers used to evaluate options by gathering information on available products and prices or buy low-value items like gift products but finally opted for final transactions at the traditional retail outlets. “But now the trend is changing fast. Leading companies have gauged the potential of online retail industry and are gearing up fast to cash in. The survey conducted by ASSOCHAM Social Development Foundation (ASDF) involved interactions with 500 shoppers in the age group of 16 to 35 years each in ten cities of Delhi, Mumbai, Chennai, Bangalore, Kolkata, Ahmedabad, Chandigarh, Ludhiana, Lucknow and Jaipur. About 40 per cent of those surveyed across the aforesaid cities said they prefer to shop online considering convenience to shop anytime during the 24 hours and one can collect detailed product information. Besides, one can research variety of products available and can easily compare prices from different vendors anywhere in the world.

Online shopping in India

Majority of consumers also said they shop online to purchase products that cannot be found in malls and the local markets. Around 25 per cent (most of these comprised high-income consumers residing in suburbs, NCR cities) of the respondents said they prefer to hangout and shop at swanky malls, up market shopping complexes as they not only boast of multi-brand availability under one roof but provide air-conditioned, dust-free atmosphere. A total of 20 per cent of those interviewed said they prefer to shop at local traditional markets because of the familiarity with ambiance, ease of access, variety of goods, early opening and late closing times and shop owners’ relationship with loyal customers. A meager 15 per cent of shoppers said they prefer to shop at specialty stores rather than making a voyage to a mall or looking for a good bargain at traditional markets as they can get specific stuff from specific stores. Consumers in Mumbai ranked number one among top five cities, with almost 65 per cent of Mumbaikars saying they prefer shopping online and citied rising fuel prices as one of the primary reason they do not want to loiter around malls, traditional shopping hubs. Facilities like free shipping, product ratings/reviews, multiple payment options, product demonstration videos and free return policy largely influence the purchasing decision of consumers shopping online, concluded the survey. Of those who are averse to shopping online cited various reasons like prefer to research products and services online and then actually buy them from a store (30 per cent), find delivery costs too high (20 per cent), don’t want to share personal financial information online (25 per cent), lack of trust on whether products would be delivered in good condition (15 per cent), don’t have a credit/debit card (10 per cent).

Our aims to create a 'farm-to-consumer' value chain. An aim of the project is to decrease the price of fresh fruit and vegetables already stocked in stores and introduce fresh fruit and vegetables at an affordable price in stores. Where it is was non-existent. Strategies to decrease price included encouraging retailers to work closely with suppliers regarding seasonality of produce and market price, growing their own produce, use of websites to obtain price updates from wholesale markets, examining weather events effecting price, buying in bulk and buying grade. To produce where appropriate. Some stores that had larger turnover, began travelling directly to the market themselves removing the middle transaction of purchasing through a wholesaler to help lower price, while for others simply minimizing waste was a strategy used to keep prices as low as possible. Our Objective: "Our objective is to combine the science of modern retail with the street-side retailer's art of selling. The idea is to promote micro-entrepreneurship among people who have a passion to sell. "We will provide all the back-end support to the franchisee partner who will take the ownership of the business and run it profitably using best practices suitable for her/his location. SALES FORECASTE’ Mumbai alone has F&V consumption of 4,000 tone daily and taking an average selling price of Rs 30 per kg, in value terms it's a Rs 120 crore market per day. The organised players only cater to 100-120 tone of F&V market demand in Mumbai. This will then be redistributed through our channels. The plan is to have many retail outlets in the next 18 months that will give us annual sales of Rs 100 crore by March 2019.“, Spread across 150 to 300 sq ft, the retail outlets will be established high density residential clusters. There will be a few Mobile van/Automatic Kiosks operations in addition to kiosks that will be located in housing societies. The store will require an investment of Rs 5-6 lakh and the franchisee partner will be entitled for a government subsidy of up to Rs 2 lakh.

While majority of the fresh produce will be sourced from farmers in Maharashtra a few items (low volume, seasonal and region specific) will have to be bought from the APMC market. The venture will leverage on the 176,000 farmer network of Maharashtra State Agriculture Marketing Board for sourcing the produce. "We want to organize this space by creating a distribution channel and an F&V brand, which is non-existent in India. This will be done through a franchised F&V retail chain that will deliver fresh produce close to the consumption points. While the franchisee partner will be able to break-even operations after selling 350 to 400 kg of fruits and vegetables, they will have a daily target of selling at least 1 tone. These stores will allows buyers to select pre-packed Fruits & vegetables, get them weighed on an electronic scale and receive a computerized bill, something roadside vendors cannot offer. While a single outlets already being launched in Borivali, the company plans to have at least 15 outlets between Bandra and Borivali in coming months. Increase availability Retailers entered into a non-binding agreement to improve their supply of fresh fruit and vegetables. Increase in availability and stock levels was facilitated by the project worker through the provision of in store incentives, building relationships with suppliers, encouraging retailers to consider ways to improve visibility and displays in the store, and suggesting alternative supply sources to address range and cost. Positioning Improving the visibility of fruit and vegetables in the stores required detailed consideration. The placement of fruit and vegetables and how it related to the overall floor plan and traffic flow in each store was carefully considered for each outlet. The fruit and vegetable category competed for space with high volume, high profit categories such as snack foods, bread and milk, newspapers, alcohol, and convenience items. In addition, in order to unify the displays, ideally the ambient and refrigerated fruit and vegetable displays were located along-side each other. This however was not always possible due to store configurations, operational requirements and cost implications. The main focus for implementing positioning strategies was to consolidate the displays, and make them more visible in the outlets, either by improving the visuals using branding or placing them in a more prominent position in the store, or both.

Online grocery store

Nature Talks will be the first comprehensive online grocery store in Mumbai, Hyderabad. With over 10,000 products and 1000 brands in our grocery list costumer will find everything they are looking for. Right from fresh fruits and vegetables, rice and dals, spices and seasonings to packaged bread, bakery and dairy products and other branded foods – we have it all. Save time and money, shopping at Nature Talks will be the best online fruit & vegetable store, provisions store - an all encompassing online groceries store of Mumbai.

India's Best Online Supermarket

Shopping with The Nature Talks, the best online grocery and food shopping store at Mumbai, their after at Bangalore, Pune, Gorakhpur and all major cities, will be very simple and easy. No more standing in lines, carrying heavy bags and looking for parking. Costumer will get started with online grocery shopping at India’s favorite online grocery store. They will going to choose from a wide range of options in every groceries list, exclusively handpicked to help Customers find the best quality available at the lowest prices. They can select a time slot for home delivery and Customers order will be delivered at Customers doorstep, anywhere in Mumbai, Pune, Gorakhpur. In future we are expanding our Online supermarkets to NCR and all major cities. Costumer can pay by cash, card or food coupons. We guarantee on time delivery and the best quality for Happy Shopping!

We, at The Nature Talks, are excited about making life simpler and grocery shopping a breeze! Now costumer can buy organic food & grocery online at their leisure and from the comfort of their homes - no more standing in the long queues at ration shops, provision stores & supermarkets. Online grocery shopping in Mumbai, Pune, Gorakhpur and all major cities will be made easiest & simpler when they are shopping groceries at The Nature Talks.

Career at The Nature Talks? The Nature Talks will be a fast growing online grocery company based in Mumbai. Our team will being consists of over 300 dynamic people in diverse roles such as Software Engineers, merchandisers, accountants, customer support executives and delivery personnel. If people are interested in joining our Customer and energetic team as we change the way India shops. Green Basket Being green

The Nature Talks will be a fast growing online grocery company based in Mumbai. Our team will being consists of over 5000 dynamic people in diverse roles such as Software Engineers, merchandisers, accountants, customer support executives and packaging, cleaning, and delivery personnel. If people are interested in joining our Customer and energetic team as we change the way India shops.

Being green is part of the culture at The Nature Talks. An offline grocery store requires stocks to move from a regional distribution centre to the individual stores, and then someone from each family has to make multiple trips to the store to do their shopping.

Supermarkets consume a lot of energy for lighting, air-conditioning and powering their refrigerators and freezers. We bypass these, bringing products to Customers straight from the wholesaler to Customers doorstep which cuts down on a lot of carbon emissions generated by the traditional supply chain and also reduces the number of cars on our roads.

We do not use paper or plastic bags to deliver our products, all products are delivered in crates which are taken back and reused. Our fruit and vegetable trays are recyclable and we request our Customers to return them to us so that we can reuse them.

We believe empowering women communities is critical to alleviating global poverty. We can establish a community library India, where a majority of women are illiterate, and most families live below the poverty line. All of our The Nature Talks Valve Chain are owned and will be operated by the local community, and offer them training programs to women of all ages and backgrounds. With each The Nature Talks Valve Chain, we seed a for-profit "sustaining enterprise" a small business that creates local jobs and generates profit to support the ongoing costs of the, The Nature Talks Valve Chain. Sustaining enterprises range from services and agricultural cooperatives. Why? Poverty tears many families apart in rural India when villagers are forced to migrate to urban The Nature Talks Valve Chain s to look for work. Although India has one of the fastest growing economies in the world, 25.7% of the rural population still lives below the poverty line. There are more illiterate people in India than in any other country in the world. Women are impacted the most: one woman out of three is illiterate, and education is rarely prioritized for girls, leaving them without the skills they need to earn an income to support their families. Empower women and marginalized groups, and create educational and economic opportunities in rural areas. The Nature Talks Valve Chain s will give women the chance to learn to read, teaching people about their rights, and giving rural villagers skills to earn a living. Sustaining enterprises range from a Fruits & Vegetables value chain, businesses. The Nature Talks is home one of our all-women-operated The Nature Talks Valve Chain s, as well as several women’s self-help groups.

Programs Retail training, Distance learning, Early Childhood Development, Health awareness and sensitization, Information Communications Technology, Literacy, Women's Empowerment Talent management for women We realize and understand the advantages of employing and promoting women, especially since the majority of our customers are women. We will be developing nearly 100 female associates for management roles and are committed to growing a diverse talent pool across India. Our Focus area of the Mission Violence Against Women Health & Sanitation Drinking Water Right to Education Elected Women Representatives Innovative Financial Inclusion Engendering Livelihood Programmers /Training Programs Key Strategies Inter-sectorial convergence of schemes for women; monitoring and review of progress. Strengthening institutional framework for greater efficiency in support to women. Investment in skill and entrepreneurship development, micro-credit, vocational training and SHG development for economic empowerment of women. Support to Panchayati Raj institutions; women’s movements and community representatives for strengthening of local bodies 360 degree approach on media and communication for behavior change and social mobilization for gender equality.