Retail Marketing

E-Commerce

Presented By:- Mukesh Kumar ChoudharyAICTE-JKBS/2014-2016/22

Content

•Company

•Customers

•Competitors

•Environment

•Technology

•Terminology

What is ShopClues.comIndia’s first and largest managed marketplace with a platform approach,

empowering brands and retailers to exploit the E-Commerce opportunities• Category, product, price, and brand agnostic

Customer Care

Continue……

ShopClues.com is an online retail websiteIts head quartered in Gurgaon, India.The company was founded in the Silicon Valley, USA .It is established in the year 2011.Its founders are Sandeep Agarwal & Sandeep Sethi.ShopClues was the first e-commerce website in India that operated on the managed marketplace.ShopClues joined as 35th entrant in the Indian e-commerce in 2011.Over 12,000 registered merchants retail.2,00,000 products on the Shop Clues platform over 42 million visitors every year across 9500 locations in the country.The company employees over 350 people across locations.

7 PsProduct:

+3300 Listed Categories+70000 Registered Merchants+10000000 Products available

Place(Distribution):Signed a memorandum with India Post on a National Level

PriceAs it is a marketplace, the pricing of products is mostly done by the registered merchants

7 PS (CONTD.)Promotion:

Different innovative marketing initiatives ‘India’s First and Largest Managed Marketplace’

People:350 Employees

Physical Evidence:User-friendly WebsiteEasy to order

Process:Payment optionsOn time delivery

Competitors

•Snap Deal

•Amazon

•Flipkart

•Yepme

Environment Strength 1. It has 7,500 plus national and international brands.2.A large sellers base comprising of 75,000 plus sellers.3. It lists 9,000,000 products across 4000 plus categories.4. Products are shipped to 12,000 plus cities.5. Great offering of EMI plans for price sensitive customers

Weakness

1. Relatively less brand visibility in metros in comparison to its strong competitors.

2. Limited market share growth due to intense competition

Opportunity 1. Expansion to other countries2. Heavy promotion to capture the rising affluent and internet savvy population in tier 2 and 3 cities..3.Acquisition of ecommerce portal like yepme or zovi to strengthen their positioning.4. Sale of private labels.

Threats 1.Increased competition from ecommerce giants like amazon, flipkart etc2. Heavy discounts offered by offline stores like BigBazaar etc.

Technology

1. PHP

2. JavaScript

3. Jquery

4. XHTML Transitional

Terminology

1. Payment Gateway

2. Mobile Application

Why ShopClues.com?

Sellers

1. Your own branded online store – manage anytime, anywhere on any device

2. Access to millions of online shoppers

3. A ready to deploy E-Commerce Technology platform with full suite of E-Commerce services

4. Effective, low cost, and scalable

5. Pay only when you sell

6. Focus on your core competencies, leave the heavy lifting of E-Commerce on us

Buyers

1. Great selection

2. Low price

3. Fast delivery

4. Reliable sellers

5. Authentic brands

6. Outstanding customer services

Thank You!!