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Presentation on Adlabs
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Transcript of Presentation on Adlabs
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International
Marketing
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Agenda
1.Adlabs2.Highlights
3.Key Players
4.Established Leader
5.International Portfolio6.Footprints in international marketing
7.Business
a. Production & Distribution
b. Television
c. Films
d. Big FM Radio
8.SWOT Analysis9.Future Plans
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Adlabs Films Limited, a member of the Reliance Anil Dhirubhai Ambani
Group, is Indiasfastest growing film and entertainment services company
Adlabs has a dominant and comprehensive presence in Film Services:
Motion Picture Processing and DI, Film Restoration, Digital Mastering,
Studios and Equipment rentals
Adlabs Films also operates India's largest cinema chain with about 400
screens spread across India, US and Malaysia. It has a significant presence
in the film distribution space with a nationwide presence across India aswell as offices in London, New York, Los Angeles and Malaysia
Adlabstelevision venture, Synergy Adlabs, is among the top players in the
television programming industry
About Adlabs
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Adlabs Cinemas will be recipient of International Exhibitor of the
Year 2008 by CineAsia 2008 at Macau in December 2008
Only Lab accorded Kodak Image Care certificate for the 4th
consecutive year
1stin Asia : Adlabs facilities comprising Entire Lab, DI Lab and Digital
cinema mastering facility accredited by Federation Against Copyright
Theft (FACT), UK.
Adlabs financial rating continues to be highest grade at A1+ by ICRA,
the only company in the media and entertainment space
FM radio business to be de merged effective April 1, 2008 consequent
to the Board decision
Highlights
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Contd.
Period Jul Sep 08 Jul Sep 07 Apr Jun 08 * YOY QOQ
Revenue From Operations 216.59 144.99 178.08 49% 22%
EBIDTA from operations 38.07 13.76 29.38 177% 30%
Financials
Rs. In Crores
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Key Players
Domestic
PVR cinemas
Inox E-cinemas
Shringar cinemas
Wave cinemas
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Established leadership in Cinemas
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400+ screens as of date : 186 screens in India;. 200+ screen in US, 36
screens in Malaysia & 6 screens in Mauritius
Adlabs Cinemas contribution to Box office of large films
India : 10% to 14%
US : 25 to 40%
Adlabs is Indias first cinema chain to show both 3D & 6D format;
premiered 3D Hollywood blockbuster Journey to the centre of the Earth in
BIG Digital 3D for the first time at Adlabs cinemas, Vashi, Navi Mumbai
In line with the Reliance ADA Groups philosophy for a single
monolithic consumer entertainment brand BIG, all Adlabs cinemas will
be re-branded BIG cinemas from October 28, 2008
Contd
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Taking existing cinema destinations, remodeling them andtransforming customer experience through contemporary
ambience complemented with service
Projection, sound & experience standards are consistent allacross the country
Over 35 projects completed
Has seen over 100% increase in occupancy, ticket prices,
footfalls along with more efficient programming
Contd
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Moreshwar, Pen (Maharashtra)
Priya, Tenali (Andhra Pradesh)
The change Adlabs brings
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Natraj, Kota ( Rajasthan)
Gemini, Warangal (Andhra Pradesh)
Contd
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World-wide clusters of South Asians (Persons of Indian
Origin), with strong affinity to Indian entertainment offers an
opportunity to Adlabs
Over 200 screens in US, coast to coast
Over 51 screens in Malaysia
6 screen in Mauritius and signed up an upcoming mall
Will soon be the only multiplex present in Kathmandu, Nepal
Adlabs international exhibition portfolio
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Movie Theatre Penetration
PIO
Presence
High Low
High
Low
Myanmar (Burma)United
Kingdom
United
States
Medium
Malaysia
Canada
South Africa
Kenya
Greece
Guyana
Spain
Adlabs has a footprint in the markets of US andMalaysia
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CINEMA
DISTRIBUTION
TELEVISION
SERVICES
PRODUCTION
Business
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Production & Distribution
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Co-produced Singh is King with Vipul Shah, which
has been declared a huge success
Successfully distributed BIG Pictures Rock On across
in India and Overseas
Other features presented include : Love Story 2050 ;Punjabi Film Mera Pind in India in select territories
and Overseas
P&D
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Television
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Produces original format, studio based, interactive and fiction shows
(a leader in non fiction)
Licensee in international formats: (Who Wants to be a Millionaire,
Dancing with the Stars, Americasgot Talent and Are you smarter than
a fifth grader)
Fiction, Regional content, Talent Hunt and Lifestyle programming
will be the additional drivers for the immediate future along with ourestablished share of new big ticket non fiction channel drivers
Over 15 shows lined up across 8 channels with approx. 800 Hrs of
programming in FY 09/10.
Synergy Adlabs is a key content player
http://sify.com/jhalak/ -
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FilmServices
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Adlabs has built competencies in handling film : being leveraged to cover a range of services
Film to any device : Building presence across the value chain
TV/
DTH/ IPTV
Mobile
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Lab and Digital Intermediate
Processing Lab
Largest facility in India with 150 clients and 73% share of
the Hindi film market
Presence in Mumbai, Chennai and Kolkotta
Mumbai has won 8 national awards including last 3 awards
in a row
Certified by Kodak Image Care 4 years in a row
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Contd
DI Lab
DI facility is the first 4K facility with real time gradingfacilities
Integrated offerings to clients include Telecine, DigitalOptics, Promo packaging, Complete DI & deliverables(Conversion, Scanning, HD Recording & Sub titling)
1st in Asia : Adlabs facility comprising Lab, DI Lab anddigital cinema mastering facility accredited by FederationAgainst Copyright Theft (FACT), UK
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Studios
Over 200,000 sq ft with 6 sound stages being developed at Film
City in Mumbai International firm of architects from LA engaged to build the
facility
Will support a mix of film and TV content and will be
operational by December 2009
Mechanical effects : Studios and equipment
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Contd
Equipment Rentals & Services : Lights, Cameras, Grips
Presence in TV broadcasting over the last 1 year as a premiumservice provider
Shows includeDus ka Dum, ET Corporate Awards, JhalakDikhla Ja & Nach Baliye 4
Charge a premium compared to others due to value add interms of technical solutions
Expanding the operations to cover film cameras as anintegrated service offering
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Adlabs operates the 1stand only DCI grade digital cinema operation in India
Mastering facility at Filmcity fully operational
10000 show milestone achieved
Successfully transmitted and played several shows on the back of Reliance
Communications fiber optic network with over 2000 shows : A 1stin the world
Preferred service provider for all digital mastering in 2K
Over 30 Hindi Films done
International work includes trailors for Warner Brothers Chandni Chowk to
China & Sonys James Bond release Quantum of solace
Digital Cinema mastering and projection
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FM Radio
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FM Radio Industry has seen 25 % growth over the previous year
BIG 92.7 FM is No. 1 station with highest share in MUMBAI & BANGALORE
(12+, All) (Source : RAM)
No.1 station among affluent young adults (20-34,AB) in KOLKATA (Source :
RAM)
No.1 station in Surat, Chandigarh & Guwahati ( Source : Indica Research)
Won the Lintas Media Group award
HIGHEST AUDIENCE GROWTH IN ONE YEARfor any media brand
Comprehensive solutions to clients covering on-air, on-ground events and
activations and digital web and mobile solutions
BIG 92.7 FMis Indias No 1 operator with 44
operational stations
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Additional channels in the same city to existing players
At least three players excluding AIR in any district
Maximum number of channels to a radio operator not more than 50% of total
channels in the district
News and Current affairs on FM Radio may be permitted
FDI / FII limit from present 20% to
26% for news radio channels and
49% for non-news radio channels
Networking of FM radio programs across the radio network
Auto Renewal of the radio license
Recent TRAI Recommendations for Phase III are positive
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The Board of Directors at its meeting held on October 25, 2008 hasapproved a scheme of arrangement envisaging the de-merger of theradio business into Reliance Unicom Limited
This scheme is subject to requisite permissions and approvals
Pursuant to the scheme, 1 equity share of Reliance Unicom Limitedshall be issued in respect of every one equity share held by the
shareholders in Adlabs Films Limited
The entire process is expected to take 4 to 6 months
Adlabs proposes to de-merge the
FM Radio business
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SWOT Analysis
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SWOT ANALYSISStrengths
The company is focused in increasing multiplexes across the country withclose to 100 screens in the next couple of years from the current 33 screens.
This will increase the seat size by 3 times The biggest strong point for the company is the current location of its
theatres. They are mostly centrally located. Also, unlike its competitors,they have 8 properties with 7 in Mumbai giving free rental cost (onlyopportunity cost involved)
The company has a strong experience in building and construction. Theyhave a premium theatre too. The utilization of this could probably indicatethe pricing power for the company
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Contd
Weakness
High dependence on distributor for showing films in every theatreand for every film. This gives a very unstable business modelwhen one compares with Adlabs which are in the other end of the
value chain The biggest weakness for any investor, which is mentioned rightly
in the risk factors is the capital structure. It is so unfair for theretail investor. The bonus issue last year has diluted the earningsin a very big game. Further, there is also an issue of a preferenceshare issue at no cost. This has diluted the earnings even further
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Contd
The promoters have been investing in multiple business' streams. Thepromoters' are willing to enter into many areas with a motive of profit.The promoters have more than 25 different companies, partnershipsetc and only 4 are operational
Opportunity
There is a big demand for theatres across the country given the poorquality currently in existence across places. Also, most theatres arewilling to open in Sec B and C cities and move into small towns too
They are willing to work on different model for pricing ticketsdepending on time/day
The contribution of Multiplexes has been increasing constantly andis close to 20%
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Contd
Threat
Success of theatres are movie specific and this can tilt
towards failure with poor movie scripts Alternate sources of entertainment such as DTH, DVD can
lead to lower sales
Removal of entertainment tax benefits can risk profitability if
lower pricing power is not passed to the customer
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Future Plans
Majority stake in Malaysian Lotus Five Star Cinemas
200 cinema halls in 28 North American citiesNew YorkDetroit and Washington
In talks with Dream Works ( Joint venture)
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Never a dull moment !