New Findings on Social Media from Google

--Long Yang

Two Useful Tools

Google Hangouts On Air

Google Helpouts

Hangouts On Air

Video chat

Publicly viewable

Automatically recorded to YouTube Channel

Able to invite individuals or circles to join

Up to 10 people at one time

Can not invite public, but the chat could be viewed by everyone

Difference between Hangouts

Typically used for private video chats

Not recorded to YouTube channel

Only visible to the people you invited

How to use it?

Hangouts On Air Page

Benefits

Content marketing (Your own zero cost TV show)

Brand Integrity

Lead Generation

SEO

How people use HOA

Click here to see how The First lady use HOA

United Team

Helpouts

An online collaboration service from Google, launched in 2013

Allow users to share their expertise

Live video and real-time help

Helpouts Homepage

Generate Buzz

let your audience feel supported

More audience engagement

New way to do customer service

Great SEO solution

Apple Expertise

ReferencesBibliography

Google. (2013, 3 6). First Lady Michelle Obama's Fireside Google+ Hangout On Air Highlights. Retrieved 4 9, 2014, from Youtube: https://www.youtube.com/watch?v=f9uwHBSiAsI&feature=youtu.be

Google. (2012, 5 7). Google+: Getting Started With Hangouts On Air. Retrieved 4 9, 2014, from Youtube: https://www.youtube.com/watch?v=ohlHn6Kt5YM

Hiltz, R. (2014, 1 6). How Business Can Use Google Plus Hangouts On Air. Retrieved 4 9, 2014, from http://newraycom.com: http://newraycom.com/how-business-can-use-google-plus-hangouts-on-air/

How to Build Your Brand with Google+ Hangouts On Air. (2014, 3 28). Retrieved 4 9, 2014, from Bruceclay Inc.: http://www.bruceclay.com/blog/how-to-build-brand-with-google-plus-hangouts-on-air/

http://techcrunch.com/2013/11/04/google-launches-helpouts-paid-video-chats-with-experts-to-address-whatever-is-bothering-you-right-now/. (2013, 11 4). Retrieved 4 9, 2014, from Techchurch: http://techcrunch.com/2013/11/04/google-launches-helpouts-paid-video-chats-with-experts-to-address-whatever-is-bothering-you-right-now/

Mcdonald, T. (2013, 6 12). Intro to Google Hangouts. Retrieved 4 9, 2014, from HUFF POST TECH: http://www.huffingtonpost.com/tim-mcdonald/intro-to-google-hangouts_b_3429669.html