Prelisting kit cbd

The difference is experience

We know how to get the most from the local market

The rapid expansion of the Greg Hocking

network is underpinned by two key factors:

our comprehensive experience in the local

property market and the first class service

and results we deliver to our sellers. It’s

impossible to deliver exceptional results without

understanding the intricacies and unique

characteristics of the local market and it’s

this experience and commitment from every

member of our team that can help you achieve

your property goals.

We can help you achieve your property goals

We understand and respect that entrusting

the sale of your property to an agent is a big

decision and one that should be made with

care and consideration. Our experience,

proactive buyer management strategies and

tailored marketing solutions give us total

confidence that we can achieve an optimal sale

price on your behalf.

We help ensure your property is presented at

its very best by offering a FREE consultation

with a professional property stylist who will

provide customised advice on how to make

your property stand out from the pack.

We achieve great results

Our reputation for achieving great results for

our sellers is something we’re very proud of.

Every member of our team is committed to

ensuring our track record continues to be one

of the best in the business because we like to

let our results speak for themselves.

We listen to your goals as a seller and make

a thorough assessment of your property and

its likely performance with particular groups

of buyers in the current local market for

properties of a similar size and type. There are

always ‘markets within markets’ and our vast

knowledge of these opportunities will help us

recommend the method of sale that stands

to deliver optimal results for your property,

whether that’s by auction, private sale or

expression of interest.

Why choose Greg Hocking?

St KildaOakleigh

Cheltenham

South YarraAlbert Park

Melbourne

Yarraville

Williamstown

We find more buyers for your property

Our sellers benefit from the strength and efficiency of the tight- knit Greg Hocking network, the depth of our combined experience and our proven ability to attract buyers from multiple locations

Our difference is your advantage

Your property benefits from the attention of our senior staff

We have two senior sales personnel on call anytime to service your sale. Both are highly skilled professional negotiators, committed to achieving the very

best result for your property. Our highly motivated sales team also participate in an incentive-based program to introduce additional buyers which means

our sellers benefit from the widest possible pool of potential buyers.

We’re committed to hard work

Our team works 7 days a week, with open viewings scheduled throughout the week and on weekends to maximise the number of buyers who inspect

your property. The sales professionals responsible for your property are contactable anytime.

Our auctioneers know how to bring down the hammer

Our auctioneers are amongst Melbourne’s most qualified and experienced auctioneers. They are involved in your sale campaign from beginning to end,

which helps them get a feel for the buyers and more importantly, the bidders. They know exactly how to motivate the crowd on auction day, how to

encourage competitive bidding and how to wring every last dollar from purchasers.

Innovative and tailor made marketing solutions

We know how to get the best results from strategic marketing to ensure your marketing dollar goes further. From proactive media placement, express

electronic alerts, auction reminders, online exclusives, extensive web marketing, social media exposure, exclusive property codes and inclusion in our

weekly property magazine, we put your property in front of more eyes, more often.

We have qualified buyers ready to inspect

Our extensive database of qualified buyers across all price ranges and property types helps us quickly identify and match potential buyers to your

property. When your property is listed for sale, all appropriate buyers in our database are notified by email which gets the sale process underway

immediately. Using the combined strength of our network, we can attract more buyers from more locations to your property.

Meet the team dedicated to delivering more

Melbourne Level 4, 350 Collins Street

Greg Hocking City Residential focuses exclusively on Melbourne city living, incorporating the CBD,

Southbank and St Kilda Rd precincts.

Our City Residential team are dedicated experts with extensive experience and specialist

knowledge of the city’s most iconic and prestigious residential properties. Their market expertise,

comprehensive databases, and commitment to hard work consistently exceed client expectations,

and the team’s excellent reputation has earned them countless word-of-mouth referrals from

happy clients.

Whether you’re looking to buy or sell in the city residential market as an owner-occupier, an investor

or to arrange a corporate lease, you won’t find better knowledge, experience or service than at

Greg Hocking City Residential.

At Greg Hocking, we’re different.

The difference is experience.

Melbourne Office 8199 1600

[email protected]

Your management team

CITY RESIDENTIAL

GREG HOCKING

Adrian PetrucelliDirector

Adrian Petrucelli is a city residential specialist who lives and breathes real estate in Melbourne’s

CBD. His drive, specialist knowledge and commitment to hard work consistently deliver the very

best results for sellers. Adrian has spent more than five years specialising in iconic city properties

such as QV, Temple Court, Concept Blue and Darling Towers.

‘‘For me, real estate is more than just a job,’ he says. I understand that for most of us, our

property is our most valuable asset,’ he says. Adrian’s comprehensive knowledge of the CBD

market, his passion for property and his commitment to achieving the best results for our

clients makes him a perfect fit for the Greg Hocking team. ‘Greg is one of the most experienced

professionals in the business,’ he says. ‘His knowledge and experience is like no other agent

and I’m thrilled to be working in a team of such high calibre.’ At Greg Hocking the difference is

experience.

At Greg Hocking the difference is experience.

To speak with a district specialist, call Adrian today on 0403 096 839.

[email protected]

24/7 marketing

All the major portals

greghocking.com.au

Cutting edge and mobile friendly

QR Codes

For quick

online access

Social media

Including full Facebook

property search

At Greg Hocking, we’re big believers in the

power of social networks and that’s why we

maintain a strong digital presence. With regular

market updates, professional insights into

market trends, profiles of key properties and

useful tips for buyers and sellers, we’re active

participants in the online community because

we know the value of connection.

While print still has a role in property marketing,

the importance of an online strategy for sellers

can’t be underestimated. At Greg Hocking

we have cost-effective ways of making sure

your property stands out online. We offer

a broad range of digital marketing tools to

showcase your property including placement

on all high performing real estate websites, QR

technology, social media and unique URLs.

We put your property in front of more buyers, more often

Through our extensive buyer networks and database that spans all Greg Hocking offices from

Williamstown in the west to Oakleigh in the east, we are in regular contact with thousands of buyers

and buyer advocates. Our Express Alert system is designed to put your property in front of more

buyers, more often.

By registering on our website, buyers receive comprehensive updates tailored to their preferences,

starting with a comprehensive list of suitable properties currently available. This is a unique feature,

currently not often offered by other real estate alert systems, and ensures your property is brought

to the attention of new buyers regardless of whether your sales campaign has just begun or if the

campaign is already underway. Buyers then receive ongoing weekly alerts and reminders, including:

• New listings

• Open for inspections for the current week

• Auction reminders for the weekend

• Sold properties and changes from the previous week

Express Alert

Individual property websites

Online marketing has enormous online reach

and unbeatable convenience. Every month,

more and more buyers are searching for their

new property online. With apps becoming

increasingly sophisticated, buyers can have

your property in the palm of their hand any time

of the day or night, from anywhere in the world.

• A unique web address for your property

• Full property details

• Complete property map with Walk Score

and Street View

Your property in front of more eyes, more often

Eye-catching

property boards

Window displays

Local media

The Age

Local newspapers

Editorial exposure

Property magazine

Distributed weekly

Brochures

Created exclusively for

your property

Great results at Greg Hocking City Residential

Melbourne 402/20-26 Coromandel Place

SOLD $390,000 Bed: 2 Bath: 1

Melbourne 907/555 Flinders Street

SOLD $310,000 Bed: 1 Bath: 1 Car: 1

Melbourne 410/300 Swanston Street


Melbourne 1814/22-24 Jane Bell Lane


Melbourne 511/422 Collins Street

SOLD $305,000 Bed: 1 Bath: 1

Melbourne 1801/318 Little Lonsdale Street

SOLD $1,215,000 Bed: 3 Bath: 2 Car: 1


SOLD $300,000 Bed: 1 Bath: 1

Melbourne 1802/318 Little Lonsdale Street



SOLD $285,000 Bed: 1 Bath: 1



Melbourne 300/18 Russell Place

SOLD $435,000 Bed: 1 Bath: 1

Melbourne 2/3 Stewart Street

SOLD $489,000 Bed: 2 Bath: 1




Melbourne 1015/408 Lonsdale Street

SOLD $243,000 Bed: 1 Bath: 1

Melbourne 905a/639 Little Bourke Street

SOLD $302,500 Bed: 1 Bath: 1




SOLD $405,000 Bed: 2 Bath: 1

Melbourne G04/336 Russell Street



SOLD $446,000 Bed: 2 Bath: 2

Melbourne 201/181 Exhibition Street



SOLD $390,000 Bed: 1 Bath: 1


SOLD $545,000 Bed: 2 Bath: 1

Melbourne 314/99 A'Beckett Street

SOLD $235,000 Bed: 1 Bath: 1




Melbourne 40/398 Latrobe Street



SOLD $625,000 Bed: 2 Bath: 2


SOLD $350,000 Bed: 1 Bath: 1


SOLD $530,000 Bed: 2 Bath: 1

Melbourne 603/39 Queen Street

SOLD $405,000 Bed: 2 Bath: 1




SOLD $390,000 Bed: 1 Bath: 1

Melbourne 602/ 20-22 McKillop Street

SOLD $342,000 Bed: 1 Bath: 1

Melbourne 2104/280 Spencer Street


Melbourne 1102/172 William Street

SOLD $350,000 Bed: 2 Bath: 1


SOLD $360,000 Bed: 2 Bath: 1

Here’s what our clients had to say

Our commitment to providing premium service to our clients is more than just talk

Our clients always come first. We pride

ourselves on doing everything in our power

to ensure that the sale of your property is as

smooth and successful as possible. If we say

we’re going to call you with an update you can

be sure we’ll call. But don’t just take our word

for it, read what others have to say about us.

I was very surprised by the selling price at auction and can only conclude that you have a very substantial database of serious clients looking at an area of which you are profoundly knowledgeable and you obviously have an impeccable strike rate at selling apartments in this area of the city.

We have no hesitation in recommending the services of Adrian Petrucelli. From our first conversation through to auction day, Adrian was highly professional, diligent, efficient and personable. We appreciated his enthusiasm and genuine interest in achieving a positive outcome. In every respect Adrian’s services exceeded our expectations, as did the auction result.

I would really like to express my utmost appreciation and thanks to you and your staff at Greg Hocking Real Estate for your manifest professionalism and seamless efficiency in selling my apartment in what could be most kindly termed a subdued market.

It only took 3 weeks for the right buyer to be located and after some professional negotiating by Adrian our property was sold. We could not be happier with the service we received.

From the day my property was on the market until the settlement day, I was very happy with the result based on the current market. The campaign was short and precise with no issue. You kept me informed right through to the final stage, everything was perfect.

I felt that I was always kept in the loop and informed. Great service by Adrian. Thank you.

Thanks again for all the hard work leading up to the sale. No doubt the market changed significantly in late 2010, however I was very impressed with Adrian’s ability to extract additional value on the Auction day after the property passed-in.

Timeline of events

Most sale campaigns follow a 4-6 week timeline, with one or two weeks of preparation and a four week public campaign.

Below is an indicative timeline of how this timing might apply to the sale of your property.

• Documentation is

signed confirming

the details of your

campaign

• Photography is

scheduled

• Ad copy is written

• Request Contract

of Sale and Vendor

Statement from your

solicitor/ conveyancer

• Property board is

ordered and erected

• Press ads are booked

and artwork created

• Your property will go live

on websites

• Property brochure is

created and printed

• Editorials are requested

for your property

• First week of open for

inspections conducted

• Vendor feedback report

• Press adverts to appear

• Second week of open

for inspections followed

by feedback to vendor

• Press adverts to appear

• Third week of open for

inspections followed by

feedback to vendor

• Vendor meeting to

discuss the campaign

so far

• Forth week of open for

inspections followed by

feedback to vendor

• Auction (where relevant)

PREP WEEK WEEK 1 WEEK 2 WEEK 3 WEEK 4

Your property’s unique selling features

No one knows your property better than you do. We’d love to hear your thoughts about what you believe are its best features so that we can make sure

we give buyers every reason to fall in love with your property.

What was the first thing you noticed about your property that made you want to purchase it?

What are the best features of your property’s position? eg close to shops, afternoon sun in the outdoor entertaining area

What have you enjoyed most about your property in the time that you’ve lived there?

How would you describe your local neighbourhood?

What sort of buyer do you think is best suited to your property?

If you had to describe your property in just one sentence, what would you say?

1

2

3

4

5

6

Help us help you

In order from 1-12 what is most important

to you:

When are you thinking of selling?

Please tick:

Approximately what amount do you think your

home is worth?

Have you been referred to Greg Hocking

Real Estate? If so, by who?

Marketing Now

Price 12 months

Fees 3 days

Agency size 1-2 years

Liking the agent 1 week

Feedback

Open houses 1 month

Photography

Internet exposure 3 months

Client communication

Your agents negotiating skills 6 months

Agent services

greghocking.com.au

Offices: Albert Park St Kilda South Yarra Melbourne Oakleigh Cheltenham Williamstown Yarraville

Prelisting kit cbd

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