| MISSION STATEMENT |

Alex and Ani, LLC. offers eco-friendly, positive energy products that adorn the body, enlighten

the mind, and empower the spirit, designed by Carolyn Rafaelian and made in America. Carolyn

believes that every individual has a positive message to share with the world and by

incorporating powerful symbolism and design into each (+) energy piece, Alex and Ani

provides a vehicle for the wearer to express their individuality in an organic, spiritual way. She

believes it is her life’s work to inspire her customers to relish what is unique and authentic

about themselves, revealing the beauty that resides within.

| PHILOSOPHY |

Alex and Ani is a company dedicated to creating products of unparalleled quality and beauty

that promote consciousness and unity. Manufacturing in the United States and re-using and

recycling materials is an integral part of Alex and Ani’s mission as a conscious and eco-friendly

company. Alex and Ani’s collections are not only eco-friendly, they are made up of powerful,

meaningful, and spiritual pieces, which uplift and inspire all who wear them.

| ECO-FRIENDLY |

The Alex and Ani aesthetic underscores the idea that what is pure and natural is most

beautiful and creating jewelry from recycled materials enriches the beauty of each piece.

Designer Carolyn Rafaelian, Founder and Creative Director embraces a philosophy that is

based upon using eco-friendly, recycled materials made entirely in the United States. Carolyn

believes that by creating designs that support the environment and encourage social

consciousness, consumers can use their purchases to make a difference in protecting our

planet and our future.

| EXPANDABLE CONCEPT |

The signature expandable concept is the cornerstone of Alex and Ani. Utilizing an innovative

patented and completely original technology, this concept replaces traditional clasps with a

sliding mechanism, making each piece adjustable. This signature expandable feature is

available in expandable wire bangles, rings, chain necklaces, and endless hoop earrings. This

completely original design allows everyone to have a piece of jewelry customized for a

perfect fit. Available in precious metals and a variety of trend finishes, including our

signature Russian Gold and Russian Silver.

CAROLYN RAFAELIAN OWNER AND DESIGNER, ALEX AND ANI, LLC.

Designer Carolyn Rafaelian, Founder and Creative Director, hails from a family of jewelers where mastering their craft was not only as aspiration, but a family tradition. Residing in Rhode Island, the jewelry capital of the world, Carolyn knew she was destined to continue the family tradition and apprenticed herself to her father at a very young age. Carolyn launched Alex and Ani in 2004, naming the company after her first two daughters. Her line anchored by the patented signature expandable wire bangle.

Early in her career, Carolyn learned the impact of giving back to those in need. To Carolyn,

jewelry is that one personal connection that you can wear every day that keeps you in

touch with something you value and has meaning to you. She realized how rewarding it

was to be able to design jewelry that could make a difference in someone’s life. From these

feelings of hope and positivity, Charity by Design was developed.

There are so many inspiring organizations in need of assistance and Charity by Design

allows Alex and Ani to be flexible in supporting numerous charities simultaneously.

Charity by Design helps organizations increase cause awareness, raise funds, and

ultimately inspire customers to take action. “Everyone has a cause to support and we have

the capabilities to give back to so many. We don’t want to limit ourselves to one particular

charity. Positive energy is meant to be spread and we are working on that one

organization at a time” Carolyn Rafaelian.

Carolyn’s education includes the University of Rhode Island,

The American School - London and The American School – Los Angeles (BS, Business and Marketing).

NICKI CASTONGUAY-MAHER VICE PRESIDENT, CHARITY BY DESIGN

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Nicki is an eighteen year old volunteer of A Wish Come True, Inc.; serves on the following

committees: Hasbro Children’s Hospital Annual Ball and American Heart Association

Sothern New England Go Red for Women Luncheon; and Board Member of the following:

American Heart Association Southern New England, Blessings in a Backpack, and

Styleweek Northeast.

Nicki’s education includes Bridgewater State University (MED, Counseling Psychology )

University of Connecticut (BA, Family Studies/Psychology)

| PURPOSE STATEMENT | Charity by Design’s purpose is to serve any cause that aims to uplift the quality of life of others.

| BELIEFS | Our People Embody it

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Our Position Calls for it

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Our Collective Story is Charged for it

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| POWER OF ONE | It takes one individual who embodies the position to spread the positivity to the world. Charity by Design is the collection of these individuals spreading the same message and sharing their stories.

Through Charity by Design, Alex and Ani contributes to social well-being through partnerships, donations, community involvement and volunteerism

with international, national, and local charitable organizations.

| PARTY WITH A PURPOSE |

Alex and Ani’s Party with a Purpose is a unique shopping experience designed to give back to your community. It is an opportunity for you to bring friends and family to shop at any of our Alex and Ani stores and we will donate 15% of all sales during the event to the non-profit of your choice. We want to help make it easy for you to give back and raise funds and awareness.

| BANGLE BAR EVENTS |

Alex and Ani’s exclusive Bangle Bars (mobile store) allow customers to design their own unique bangle sets with empowering and personalized pieces. At an Alex and Ani Bangle Bar, the consumer can use their individual power of purchase to give back to a charitable organization. 20% of all sales from the Bangle Bar will go directly to the featured non-profit. Perfect for all fundraising events, Bangle Bars are a great way to create awareness and support a notable organization.

| PRODUCT DONATIONS |

Alex and Ani donates unique bangle sets to organizations for use at events to be either raffled or auctioned off with all proceeds going straight to the non-profit.

| CHARM DESIGN |

The creation of exclusive charms for Alex and Ani’s partnering organizations are another important component of Charity by Design. Such partnerships between Alex and Ani and the non-profit organization happen so organically that it is based on the relationship built with the organization rather than criteria requirements. Once the relationship has been maintained, artwork, meaning cards, and signs are created for the charm to help spread awareness along with the exposure on our website. 20% of proceeds from all sales of the Charity by Design bangle will go directly to the organization.

PARTY WITH A PURPOSE

BANGLE BAR PRODUCT DONATION

MEANING CARD | BANGLES

FLASH | BLAST | SIGANGE

Launch videos essentially allow viewers to learn about the partnering organization and the mission behind the organization and Charity by Design.

This gives viewers a face that they can connect with, which will make them more inclined to seek more information on both organization as they strive to be new philanthropists.

LAUNCH VIDEOS

BLOGS | SOCIAL MEDIA

Blogs can be for the launch of a charm, events, and/or community involvement.

Alex and Ani Supports Operations Shower

Alex and Ani In the Wild at Roger Williams Park Zoo

Alex and Ani Charity by Design Presents to you the Shark Finn

We want to make sure you have the opportunity to connect with us, and most importantly, with

each other. Whether it's to share stories, or to communicate with like-minded individuals, you

can find us on all of the popular social media channels.

Facebook | @AlexandAniUSA | Google+

Tumblr | Pinterest | LinkedIn

Eventful | Klout | Instagram

YouTube | Foursquare | Blog

We believe that companies and individuals each have a role to play in making

our communities great places to live and work.

We support this belief by encouraging employee volunteerism which not only

supports our communities but provides a valuable outlet for employees to

express their passion for people, animals, and the environment by helping

those around them in practical and meaningful ways.

EMPLOYEE INVOLVEMENT

ALEX AND ANI IN THE COMMUNITY