Preferred Staging Home Seller Presentation

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Preferred Stagingthe art of home preparation

Monica Murphy, ASP

703-851-2690

http://www.preferredstaging.com/

http://preferredstaging.wordpress.com/

www.preferredstaging.com

What’s Changed?

• Market slow down– Inventory – Buyers have many choices– Staging is more important than ever

• Buyers are more demanding– Two income households– Home must be in move in condition


What Does This Mean?

• Sellers must prepare their homes– Go beyond the traditional carpet cleaning and paint

touch-up– Update interior and make the exterior stand out– Do not leave any task to the home buyer

• De-Personalize and De-Clutter– Buyers need to see the home, not your treasures– By removing all but the essential furnishings, you

create the appearance of more space


The Internet Is Everything

• Majority of searches for new homes start online• Listing photos must show your home in top

condition to get buyers interested


Top Preparation Projects

• Lighten & brighten

• Clean & de-clutter

• Landscape

• Stage home for sale


Return on Investment

• Staged homes sell faster– Quicker Sale– Better Sale Price – Reduced carrying costs – Staging your house is always less

expensive than the first price reduction.

• Greater than 100% return


Don’t Take Our Word For It

• Staging provides a greater return on investment HomeGain

• Staged homes sell times faster Kiplinger

• Staged homes spend less time on the market Quicken

• Staging results in faster sale USA Today

• Few shoppers get beyond their first impression Money


What De-Cluttering Can Do


Neutralizing Colors


Creating a Point of Interest


Vacants are Impersonal


Upgrade the interior


Yes, this is the same room

Preferred Staging Home Seller Presentation

Economy & Finance

Transcript of Preferred Staging Home Seller Presentation