STAGING PRESENTATION

BELLA INTERIORS & STAGING

APRIL 15, 2009

ABOUT BELLA

Owned by Darbi Comparetto, Licensed Realtor and ASP (Accredited Staging Professional)

Started 7 years ago working with New Construction builders and their clients by assisting them with their finishing touch selections

Quickly expanded to furniture selection and the design and staging of the builders model homes

Over $60,000 in inventory

Real Estate background gives edge over other Stagers

Creates unforgettable property transformations

Fully accredited, licensed and insured

Average days on market after Staging is 59 days

WHAT IS STAGING?

Home Staging is the art of preparing a home for sale by maximizing its appeal to as many potential buyers as possible

It is an effective marketing tool designed to generate top dollar as quickly as possible by creating a warm and inviting atmosphere

Creating a visual and emotional impact on buyers

Makes your home stand out over the competition

Remember, "The way you live in your home, and the way you market and sell your house are two different things."

WHEN SHOULD I STAGE?

Don't wait!  Stage your home prior to placing it on the market.  Over eighty percent of home buyers look online before they actually step foot in a home that is for sale.  First impressions are crucial! Statistics show that it only takes a buyer 12 seconds to fall in love with a home. We can help you make the most of that 12 seconds. Remember, you only have one chance to make a first impression.

A staged home will create that positive first impression with buyers and realtors alike.  According the National Association of Realtors, the longer a home sits on the market, the lower the selling price will be. 

Stage it, List it, Sell it!

TOP STAGING TIPS

1. CLEAN, CLEAN, CLEAN! 7. LESS IS MORE

2. LET THE LIGHT IN 8. ORGANIZE

3. CUT THE CLUTTER! 9. CATER TO THE DREAM

4. STRATEGICALLY USE ART 10. PAINT

5. CURB APPEAL 11. MAINTENANCE

6. DON’T TRY TO SELL AN 12. DECORATE FOR YOUR

EMPTY HOUSE HOMES TARGET MARKET

Less is More - Buyers want to see the house, not your belongings

Move furniture away from walls, if possible - Allows better flow in the home

Dress up those windows and keep shades & drapes open - The brighter the room, the larger it appears

Replace burned out bulbs with highest wattage possible - Add more lamps if needed for darker spaces

Use color, creatively in every room - Accent walls or accessories can really make a room “pop”

Accessories, especially in threes, tend to be more appealing

TOP STAGING TIPS

BEFORE & AFTER PICS

BEFORE & AFTER PICS

ASP Home Staging Statistics

"Your Investment in ASP Home Staging will always be less than your first Price Reduction"

Return on Staging InvestmentThe following is a summary of the results of HomeGain’s 2007 national survey, based on the ten areas of home improvement identified by real estate agents in HomeGain’s original survey in 2003. They are listed from the highest to lowest returns on investment:

AVAILABLE SERVICES

MODEL HOME / VACANT HOME STAGING: 

- Bella has a large inventory of furniture and accessories from traditional to contemporary. Individual items or complete room packages are available. Our inventory changes to meet current market trends or client needs. Furniture rental costs less than a price reduction on your home.  We also rent our furniture and accessories to other stagers.    STAGING CONSULTATIONS: 

- Bella Interiors & Staging will first view your property to take pictures, notes and measurements. A detailed report will be presented to the client outlining our recommendations, when implemented, will enhance your home's net worth and create that very important "First Impression". And remember, the way you live in your home and the way you sell your house are two different things.

INTERIOR REDESIGN: 

- This is the most cost effective option to stage your home by using your own furnishings and accessories. We also address clutter, storage issues, organization, and placement of furniture. This is an affordable way to bring new life and style to any room in your home.

COLOR CONSULTATION: 

- A fresh coat of paint is an inexpensive way to give your home a fresh new look.  We will bring paint samples to your home so you can see them in your own lighting and show you which colors are selling in today's market.

PERSONAL SHOPPING:

- Not sure what to purchase or how to pick coordinating items? Let us do the shopping for you. We know where to shop, get many discounts from a variety of retailers and pass the savings onto you.

AVAILABLE SERVICES

MLS PHOTO EVALUATION:

- There are times when you will run into Sellers that cannot afford, or do not want to spend a lot of money to get their home ready for sale. A very affordable option for them is to have Bella review the photos that you have taken for submission into MLS. The cost for this is very minimal and you will receive a written report of the review to share with your Sellers.

AVAILABLE SERVICES

STAGING PARTNERS

1-800-GOT-JUNK Get discounts on removal of your unwanted clutter! Contact your local ASP to learn more.

BELLACOR Proud supplier of lighting and furniture accessories to ASPs. Contact your local ASP to learn more about the bellacor selection.

BoxesForStaging.com The boxes and packing supplies you need to de-clutter your home.

KIRKLAND’S StagedHomes.com is a proud partner with Kirkland’s, a leading specialty retailer of home décor in the United States, operating over 320 stores in 35 states.

STAGING PARTNERS

PODS 10% Off Delivery 10% Off First Month Storage! Save 10% on delivery and 10% on first month’s storage with PODS.

SHERWIN WILLIAMS PAINTAsk your local ASP for a 15% Discount coupon! Get discounts on paint. Contact your local ASP to learn more.

Two Men and a Truck Working side by side with ASPs in the field to assist you in getting your home Staged and your belongings moved safely and quickly.