PRAIRIE MEADOWS STYLE GUIDEThe logo without the tagline is the preferred logo for use in printed...

CASINO ◆ RACETRACK ◆ HOTEL

PRAIRIE MEADOWS STYLE GUIDE

04.2017

INFORMATION

WEBSITE prairiemeadows.com Do not use www preceding website addresses. Site name should be used and displayed in all lowercase.

Prairie Meadows Casino Racetrack & Hotel’s daily goal is to be the best entertainment experience in the Midwest. Our mission is to value our guests, employees, and community through outstanding racing, gaming, and entertainment that exceeds expectations. Our core values at Prairie Meadows Casino Racetrack & Hotel are respect, integrity, teamwork, and excellence.

PURPOSE

CONTACT and CONNECTING

INFORMATION

PRAIRIE MEADOWS515.967.1000 ♦ 800.525.90511 Prairie Meadows DrivePO Box 1000Altoona, IA 50009-0901

WEB prairiemeadows.com

SOCIAL MEDIATwittertwitter.com/[email protected]/[email protected]/PMeadowsPoker@PMeadowsPoker

Facebookfacebook.com/PrairieMeadows

YouTubeyoutube.com/channel/UCiK9_QuoSz9osq8S39OGL9A

Instagraminstagram.com/prairie_meadows

LinkedInlinkedin.com/company/prairie-meadows-racetrack-and-casino

Google+plus.google.com/104317998305331199274

LOGO & COLORS

LOGO COLORS

LOGO

REDPMS 485

C: 15 M: 100 Y: 100 K: 0

R: 210 G: 35 B: 42

HEX D2232A

RICH BLACKPMS 5395

C: 80 M: 60 Y: 40 K: 100

R: 8 G: 31 B: 44

HEX 081F2C

YELLOWPMS 123

C: 0 M: 24 Y: 94 K: 0

R: 255 G: 199 B: 44

HEX FFC72C


PREFERRED LOGOS

The logo without the tagline is the preferred logo for use in printed pieces and for digital use.

The logo with tagline is the preferred logo for use when marketing to specific segments about our company. For example, an ad in an event planning guide.

LOGO OPTIONS


CASINO ◆ RACETRACK ◆ HOTELAvenir Heavy for text, Minion Pro Regular for diamond glyph

LOGO & TAGLINE

CLEAR SPACE

TAGLINE

The minimum clear space surrounding the logo is X. No other element can enter into this clear space.

A clear space must be maintained around the logo and tagline.

X = the height of “PRAIRIE MEADOWS” in the logo.


ACCEPTABLE LOGO VARIATIONS

grayscale

black

white

LOGO VARIATIONS




Any other color variations must be approved by Prairie Meadows’ Creative Manager or Assistant Director of Marketing.



minimum sizes

do not stretch or distort the logo

do not alter or change the logo colors

the logo should be placed on a clean, light

or dark background

do not place the logo on a busy background






1.5” wide by 1” tall with tagline

.875” wide by .56” tall

LOGO USE

PRAIRIE MEADOWS STYLE GUIDEThe logo without the tagline is the preferred logo for use in printed...

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