standard logo · 4/16/2019 · THE LOGO standard logo 2-COLOR The standard logo consists of two...

BRAND STANDARDS MANUAL | Identity Specifications & Usage Instructions | Version 4- October 2017

© 2017 Mercy Flight

MERCY FLIGHT | Identity Specifications & Usage Instructions | Version 4- October 2017 | For questions regarding usage of the logo or additional marketing needs, contact Abbey Mecca & Company 716.633.1218 | abbeymecca.com

THE LOGOstandard logo 2-COLOR

The standard logo consists of two elements: the wordmark and tagline. Standard logo is 2-colors. Alternate logo includes tagline.

The logo should never be redrawn, digitally manipulated, distorted or altered in any way.

F I L E F O R M AT & U S A G E

eps: professional usage MercyFlight_NewLogo_NoR_PMS662PMS165_print.eps

tif: professional usage MercyFlight_NewLogo_NoR_print.tif

jpeg: desktop publishing / digital usageMercyFlight_NewLogo_NoR_print.jpg

gif: digital usage MercyFlight_NewLogo_NoR_web.gif

standard logo: w/ tagline:

standard logo elements:wordmark

tagline

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BRAND COLORSPMS (Pantone) color The logo should always appear in the standard color combination of PMS 662 Blue, and PMS 165 Orange. This may also be referred to as spot color. When printing offset on a press, choosing PMS (Pantone Matching System) colors makes the process less expensive than printing in full four-color. PMS chip color matching is critical. F I L E F O R M AT & U S A G E

eps: professional usage MercyFlight_NewLogo_NoR_PMS662PMS165_print.eps

4-color (CMYK) If the logo is printed in 4-color process, CMYK color breakdowns are used.

This is for 4-color printing, digital printing, full color ads and for use on any materials that you intend to print from your own desktop color printer. F I L E F O R M AT & U S A G E

tif: professional usage MercyFlight_NewLogo_NoR_print.tif

RGBFor use on your website or in email correspondence. Some desktop publishing programs may also require RGB usage. F I L E F O R M AT & U S A G E

jpeg: desktop publishing / digital usageMercyFlight_NewLogo_NoR_web.jpg

gif: digital usage MercyFlight_NewLogo_NoR_web.gif

PMS:

Pantone 662 Pantone 165

C:100 M:95 Y:24 K:20 C:0 M:74 Y:98 K:0

R:37 G:44 B:106 R:242 G:103 B:36

CMYK

RGB

2


BRAND COLORS (CONT.)GrayscaleAlternate 1-color grayscale logos are available for usage that does not permit 2-color printing. F I L E F O R M AT & U S A G E

eps: professional usage MercyFlight_NewLogo_NoR_gray_print.eps

1-colorAlternate 1-color logos are also available.

It is acceptable to use the 1-color logo in solid black, solid PMS 662, solid PMS 165 or solid white on a color field. PMS 662 or PMS 165 is suggested although any dark color field is acceptable based on the context of the usage


eps: professional usage MercyFlight_NewLogo_NoR_PMS662_print.epsMercyFlight_NewLogo_NoR_PMS165_print.epsMercyFlight_NewLogo_NoR_k_print.epsMercyFlight_NewLogo_NoR_wht_print.eps

grayscale logo:

1-color logo:

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business card:front

back

MERCYFLIGHT.ORG

100 Amherst Villa RoadBuffalo, NY 14225-1432

CORPORATE IDBusiness CardCorporate business cards print 2-sided with branding elements on both sides. Front consists of the logo and contact information. The back contains the address and website.

FRONT Font Usage: Helvetica Neue Bold 11 pt / 11 (name)Helvetica Neue Roman 11 pt / 11 (job title)Helvetica Neue Regular 8 pt / 10 (office phone)Helvetica Neue Regular 8 pt / 10 (cell phone)Helvetica Neue Medium 8 pt / 10 (email)

Colors:Text: 100% PMS 662 & 100% PMS 165 85% Black (bottom phone & email)Logo: Standard 2-color PMS 662 & PMS 165

BACKFont Usage:Helvetica Neue Roman 10 pt / 12 (address)Helvetica Neue Bold 12 pt / 11 (URL)

Colors:Text: Reverse on 100% PMS 662 color field

all information center aligned

standard 2-color logoMercyFlightLogo_PMS662&PMS165.eps

PMS 662

gray employee information box 10% black field

social icons center aligned

4

Scott Wooton, CPAVice President-Finance

O 716.626.5808 x1332M 716.626.4106

[email protected]


logo placement is .40" from center edge

Mercy Flight corner

piece locked into

bottom right corner

Mercy Flight corner

piece removed from

in-house print version

MEDICAL DIRECTORSJoshua J. Lynch, DO, EMT-P

Anthony J. Billittier, IV, M.D.

Kathleen A. Lillis, M.D.

Christopher T. Tanski, M.D.

Michael O’Brien, M.D.

BOARD OF DIRECTORSRobert A. Milch, M.D./ Physician

Chairperson

Eileen Kelchlin/ Past Patient

Vice-Chairperson

Douglas H. Baker / Founding President,

Mercy Flight Executive, Member

Margaret A. Ferrentino/ Executive Vice President

Secretary, Mercy Flight Executive, Member

James M. Hassett, Jr., M.D./ Surgeon

Vice President - Medical Affairs

Scott P. Wooton/ Treasurer

Michael Bolas

Thomas P. Calpin

Timothy M. Clark

Rev. John R. Gaglione

Michael Hughes

Michael A. Manka, M.D.

Christopher D. Ross

Mark Schoell

Gregory W. Skibitsky

John Sperrazza

Kevin G. Von Vreckin

Sister Sheila Marie Walsh, RSM/ Founding Member

AIR MEDICAL OPERATIONSBuffalo, NY - Buffalo AirportOlean, NY - Olean General HospitalBatavia, NY - Genesee County Airport

EMS / GROUND OPERATIONSGenesee County / Erie County / Niagara CountyCity of Batavia and surrounding communitiesTown of Concord / Village of Springville

A non-profit coporationUnited Way Donor Choice Agency Equal Opportunity Provider and Employer

100 Amherst Villa Road / Buffalo, NY 14225-1432P 716.626.4100 / F 716.626.4106 / TDD 1.800.662.1220

MERCYFLIGHT.ORG


MERCYFLIGHT.ORG

CORPORATE IDLetterheadCorporate letterhead prints 1-sided with branding elements. Front consists of the logo, contact information, social media icons, and website URL. Digital in-house version omits bottom right corner piece element.

FRONT Font Usage: Helvetica Neue Roman 8 pt / 10 (address)Helvetica Neue Roman 8 pt / 10 (office phone)Helvetica Neue Bold 8 pt / 10 (URL)

Colors:Text: 100% PMS 662 & 100% PMS 165Logo: Standard 2-color PMS 662 & PMS 165

CORNER PIECE Triangle: Standard 2-color PMS 662 & PMS 165

5


MERCYFLIGHT.ORG

40°

.465”w

.38”h

90°

50°

letterhead:printed version Board of Directors version digital in-house version


CORPORATE IDNo. 10 EnvelopeCorporate business envelope prints 1-side only. The logo, contact information is on the front.



envelope:front

logo placement is .40" from left edge

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100 Amherst Villa Road / Buffalo, NY 14225-1432716.626.5808 / MERCYFLIGHT.ORG

SERVICES


service mark

supporting logo elements:Mercy Flight wordmark

SERVICE LOGOSstandard logo 2-COLOR

The service logos consist of two elements: the Mercy Flight wordmark and service mark. The Mercy Flight wordmark has been re-arranged into a vertical format to allow the service mark ample visual space.

The logo should never be redrawn, digitally manipulated, distorted or altered in any way.


NOTE: These service logos follow the same color usage guidelines as the Mercy Flight primary mark. 1-color and 2-color options are available and also included in the full logo suite. Please refer to the logo suite for various color options.

8


business card:front

back

MERCYFLIGHT.ORG

Louis Magnano Mercy Flight Heliport625 Main StreetOlean, NY 14760

CORPORATE ID – SERVICESBusiness CardCorporate business cards print 2-sided with branding elements on both sides. Front consists of the logo and contact information. The back contains the address, website and social icons.

FRONT Font Usage: Helvetica Neue Bold 11 pt / 11 (name)Helvetica Neue Roman 11 pt / 11 (job title)Helvetica Neue Regular 8 pt / 10 (office phone)Helvetica Neue Regular 8 pt / 10 (cell phone)Helvetica Neue Medium 8 pt / 10 (email)

Colors:Text: 100% PMS 662 & 100% PMS 165 85% Black (bottom phone & email)Logo: Standard 2-color PMS 662 & PMS 165

BACKFont Usage:Helvetica Neue Roman 8 pt / 10 (address)Helvetica Neue Bold 12 pt / 11 (URL)

Colors:Text: Reverse on 100% PMS 662 color field

all information center aligned

standard 2-color

service logo

PMS 662

gray employee information box 10% black field

social icons center aligned

9

John SmithEMT-P

O 716.626.5808 x1308M 716.946.8300

[email protected]


service logo placement is .40" from center edge


MERCYFLIGHT.ORG

Mercy Flight corner piece locked into bottom right corner

CORPORATE ID– SERVICESLetterheadCorporate letterhead prints 1-sided with branding elements. Front consists of the logo, contact information, social media icons, and website URL. Digital in-house version omits bottom right corner piece element.



CORNER PIECE Triangle: Standard 2-color PMS 662 & PMS 165

10


MERCYFLIGHT.ORG

40°

.465”w

.38”h

90°

50°

letterhead:printed version digital in-house version


CORPORATE ID – SERVICESNo. 10 EnvelopeCorporate business envelope prints 1-side only. The logo, contact information is on the front.



envelope:front

logo placement is .40" from left edge

11

100 Amherst Villa Road / Buffalo, NY 14225-1432716.626.5808 / MERCYFLIGHT.ORG

VEHICLES


TRANSPORTSService VehiclesMercy Flight transportation should always exhibit the following brand characteristics:• Mercy Flight / Mercy Flight service logo• Vehicle Identification Number (i.e. Mercy Flight 4)• Mercy Flight “Star of Life Burst” graphic Note: Star of Life Burst should always face

vehicle-forward as shown in examples.


Star of Life Burst Standard 2-color PMS 662 & PMS 165 Decal outlines: 15% K(Black)

13

Vehicle Identification Number Star of Life Burst graphic

Brand / Service Logo

SIGNAGE


SIGNAGEBuilding / StandaloneSignage displaying the Mercy Flight and/or Mercy Flight service brands should be configured using modern fabrication - 3-dimensional, backlit signage to ensure proper brand focus at distance, low-light, and adverse weather conditions.

Signage should follow general logo background guidelines. Special cases or instances should be reviewed for brand consistency and accuracy.

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WEARABLES


WEARABLESBranded ItemsBranded wearables that exhibit the Mercy Flight or Mercy Flight service logos must adhere to proper logo usage.

Items that consist of light background materials (whites / light grays) must use the main Mercy Flight Logo:

Items that consist of dark background materials (orange / navy / black) must use the alternative Mercy Flight Logo with reversed colors either 1-color or 2-color options:

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