Practical personas - Step Two · “ Because we can’t run every decision past a field of actual...
Transcript of Practical personas - Step Two · “ Because we can’t run every decision past a field of actual...
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Practical personasConfessions of a former persona sceptic
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Persona: archetypal userNot sterotypical
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You are not the user!
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There is no ‘average’ userhttp://www.flickr.com/photos/22888823@N00/114781031/
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Empathy = insights
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Ask ‘why?’
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Talk to customer- facing staff
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Record stuffThink CSI
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http://www.flickr.com/photos/22888823@N00/114781031/
pinterest.com/kooj/personas
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http://www.steptwo.com.au/columntwo/environment-agency-personas-pack/
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http://www.flickr.com/photos/jasontravis/5987691056
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http://johnnyholland.org/2011/11/enabling-codesign/
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Rebecca Jackson, Melbourne Water
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“quote”
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“ Because we can’t run every decision past a field of actual end users, we rely on personas to do the work for us. They become our friends. We refer to them by name in meetings. It would all be very weird, if it wasn’t so necessary.”
http://blog.saasu.com/2013/01/29/personas-as-a-design-tool/
Corey Vilhauer, Blend Interactive/A List Apart
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http://www.flickr.com/photos/21218849@N03/6968390224
You still need to test with real users
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http://www.slideshare.net/toddwarfel/data-driven-personas
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http://www.flickr.com/photos/rosenfeldmedia/8462189784
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http://www.steptwo.com.au/columntwo/environment-agency-personas-pack/
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•
pinterest.com/kooj/personas
•
www.steptwo.com.au/papers/kmc_personas
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zum.io/resources/ZumioPersonaIntro.pdf
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blog.openviewpartners.com/simple-ux-user-persona
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www.uxforthemasses.com/personas
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www.followtheuxleader.com/content-
strategy/personas-a-critical-investment-to-content-
strategy•
designingwithpeople.rca.ac.uk/people
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boxesandarrows.com/building-a-data-backed-
persona•
alistapart.com/article/audiences-outcomes-and-
determining-user-needs•
The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web –
Steve Mulder
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Deriving Personas for Intranet Design and Change Management –
www.youtube.com/watch?v=_kHhXONaLnQ17