PR - digital and online campaign strategies

CONTEMPORARY

PUBLIC RELATIONS // AND CRITICAL

DIGITAL & ONLINE ENVIRONMENTS

UNCONTROLLED 1. LARGE &

CHALLENGED 2. OLD MODELS

DOESN’T CUT IT 3. STATIC

NEW ETHICS ?? 4. NEW MEDIA

STRATEGY 5. YOU NEED A

SOCIAL MEDIA RECENT PR

INVOLVEMENT?

CAMPAIGN A. I SPY LEVIS

h"p://www.youtube.com/watch?v=2X8Bd3-‐G6IU

CAMPAIGN B. SHARE A COKE

QUEENSLAND C. TOURISM

SHARE? WHAT DO THEY

h"p://www.youtube.com/watch?v=zQybOsM-‐7Qw

CAMPAIGN D. WITCHERY MAN

GOOD PUBLICITY? IS ANY PUBLICITY

QUESTIONS?

News & Politics