PR Campaign
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Transcript of PR Campaign
![Page 1: PR Campaign](https://reader036.fdocuments.us/reader036/viewer/2022082702/555d5c0ad8b42a9d3b8b5216/html5/thumbnails/1.jpg)
Meghan PalmerMegan Gallagher Nolan KrausePUR 3000
THE BALSAMS GRAND RESORT
HOTEL: USING SOCIAL TO SHARE
AN EXPERIENCE
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The BALSAMS Grand Resort Hotel wanted to share its unique experience with people from all over the world
Partnered with bobdonpaul to create the Inn Bedded Restorer Campaign
23 year old, Martin Edgar Earley was the fi rst winner
THE BEGINNING
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Campaign thrived on social media
Earley blogged about his experience
Updated Facebook and Twitter daily
SOCIAL MEDIA
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20% increase in bookings for AugustIncreased awareness about the resortCampaign went so well, they decided to have another Inn-Bedded Resorter for the winter months
RESULTS
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Decided to choose a couple for even more personal interaction and social media coverage
Alex and Luke stayed at the hotel during January and February
INN BEDDED RESORTER: ROUND TWO
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Each week, Alex and Luke would post and blog about the best foods, people and activities they did
Viewers posted comments on the blog with suggestions for Alex and Luke to do and places they wanted to see.
Every Monday evening, they would post a YouTube video from the previous week’s activities.
SOCIAL MEDIA
http://www.youtube.com/watch?feature=player_embedded&v=oZvNQnCM13A#at=19
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![Page 8: PR Campaign](https://reader036.fdocuments.us/reader036/viewer/2022082702/555d5c0ad8b42a9d3b8b5216/html5/thumbnails/8.jpg)
Traffic to the resort’s website doubled
RESULTS
The hotel’s opening week of Winter 2010/2011 nearly sold out and was the busiest holiday weekend in years.