PR 2.0 and Social Status | Social Media Brazil 2010

PR 2.0 & Social Statusby @pedrosorren

# Muchas Gracias!

@pedrosorren

**ATTENTION**Disclaimer!

PR 2.0? Humm.

Old School

New School

How information is transmitted

Ok. So what’s important now?

#calabocagalvao

Public Relations has NOTHING to do with

technology.

Public Relations has NOTHING to do with

technology.Tech is just shortens the time & space. That’s a shift.

Emotions

Estimulations

Wishes

Dreams

Positioning

Capacity ofPersuasion

PR is most of the time is...

Social Status

• Prestigioius due to a position in society or family

• Actually gettiing it done by own merit

WTF ?

Digital Social Status

Digital Social Status

@cardoso

When Will I be Mayor?

Do you want to raise 110% in revenue?

Pure Status

The Human Factor

535672

535672

765

535672

7651105

535672

7651105

1694

22,180!

Piotr Arsenieyevich Smirnov

• First man to introduce advertising in Czarian Russia

• Tech savvy. 1st company to introduce the Carachoal Vodka Destilation process

• Wanted the Royal Czar Recognition as the official Vodka from Russia

PR 2.0 medieval Style.

LBS + Real Time + Status

LBS + Real Time + StatusDo you check-in in any

place?

Democracy, Interction, Innvation, culture, revolution, a better world?

Democracy, Interction, Innvation, culture, revolution, a better world?

THAT’S NOW WHAT OUR TIMELINE IS SAYING TO US

We wanna feed our hungry egos. =|

Webcelebs.

Timeline Rockstars

• They don’t RT

• They don’t reply

• They don’t do #FF

• The DM misunderstood ;-)

RTs =

Mention =

RTs =

Mention =

#FF =

Webcelebs are thenew MadMen

Where do they live?

Where do they live?

Agencies!

Where do they live?

Thinking about Marketing for Products

Agencies!

"The phrase want better marketing, create a better

product has never been more relevant". - Adam Broitman

• They don’t Tweet

• No FB button on their website

• Closed

• Only attend to it’s own events

• Jornalists steals their products

• Always pushing the consumers to do everything with their software/accessories

Corporate Exemple

Here we’re all the same, baby

“Don’t sell Tell” @julima

“There’s no more pay to play only play to play” @equalman

The new PR is

• New possibilities under the same product

• Impossible like @mandic

• Post-PHD in P&R and R&D

Emotions

Stimulation Wishes

DreamsStatus

Valeu!

@pedrosorren

PR 2.0 and Social Status | Social Media Brazil 2010

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