PR 475 - Web 2.0, Social Networking & Blogging in PR
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Transcript of PR 475 - Web 2.0, Social Networking & Blogging in PR
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Interactive PR
PR 475
Brett Atwood
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Three New Web Usage Studies
Web 2.0 Social Networking Blogging
LinkedIn Exercise
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Web 2.0 Statistics
Pew Internet has a new study that contrasts early Web site usage with “Web 2.0” usage
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Photobucket vs. Kodakgallery
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Wikipedia vs. Encarta
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Wikipedia Traffic by Age
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Encarta Traffic by Age
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MySpace vs. Geocities
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Social Networking & Teens
Pew Internet just released a study on social networking usage among teens
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Key Findings
55% of online teens use social networks 55% have online profiles Older girls predominate
70% of older girls have used social networks Compared to 54% of older boys
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Key Findings
66% of teens who have a profile limit access to “friends”
48% of teens visit social networks “daily or more often”
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Reasons for Usage
Managing Current Friendships91% use the sites to “stay in touch” with
friends they see frequently in person82% use the sites to “stay in touch” with
friends that they do not regularly see
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Most Popular Sites
85% use MySpace 7% use Facebook 1% use Xanga Others:
Yahoo Piczo Gaiaonline Tagged.com
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Usage Patterns
84% post messages to a friend’s profile 82% use internal messaging/email system
of the social network site 61% use the “bulletin” feature to send
message out to all “friends”
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New Blogging Report
A major survey on “blogging” was released July 2006
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Largest U.S. based “blog” sites
MySpace.com Owned by NewsCorp
Blogger.com Owned by Google
Other big sites: LiveJournal.com Xanga.com Typepad.com Tripod.com
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Who is Blogging?
Bloggers are youngMore than half (54%) of bloggers are under the
age of 30. 55% of bloggers blog under a pseudonym,
and 46% blog under their own name.
SOURCE: PEW INSTITUTE 2006 SURVEY
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Who is Blogging?
54% of bloggers are first-time writers They have not published anywhere else
44% have previously published
SOURCE: PEW INSTITUTE 2006 SURVEY
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Is it Journalism? Most bloggers do not think of what they do
as journalism. 34% of bloggers consider their blog a form
of journalism, and 65% of bloggers do not.
SOURCE: PEW INSTITUTE 2006 SURVEY
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Is It Journalism?
Most have not “trained” to be journalists57% of bloggers include links to original
sources either “sometimes” or “often.” 56% of bloggers spend extra time trying to
verify facts they want to include in a post either “sometimes” or “often.”
SOURCE: PEW INSTITUTE 2006 SURVEY
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Blogging Topics
Blogs are viewed as “personal journals” by many37% of bloggers cite “my life and
experiences” as the primary topic of their blog
SOURCE: PEW INSTITUTE 2006 SURVEY
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Blogging Topics
There is a misconception about blogs in mainstream mediaOnly 11% of bloggers say they focus mainly
on government or politics.
SOURCE: PEW INSTITUTE 2006 SURVEY
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Other Hot Topics
7% Entertainment 6% Sports 5% General news and current events 5% Business 4% Technology 2% Religion, spirituality or faith
SOURCE: PEW INSTITUTE 2006 SURVEY
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Why Blog?
84% of bloggers describe their blog as a “hobby”59% of bloggers spend just one or two hours
per week tending their blog. One in ten bloggers spend ten or more hours
per week on their blog.
SOURCE: PEW INSTITUTE 2006 SURVEY
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Why Blog?
The majority of bloggers cite an interest in sharing stories and expressing creativity.
Just half say they are trying to influence the way other people think.
SOURCE: PEW INSTITUTE 2006 SURVEY
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The Political Factor
Bloggers are more political than non-bloggers
72% of bloggers look online for news or information about politicsOnly 58% of all Internet users seek news and
info on politics in the U.S.
SOURCE: PEW INSTITUTE 2006 SURVEY
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In-Class Demonstration
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Homework
Create a LinkedIn professional profile Read chapter 1 of “Blog Rules”