E-Commerce

E-commerce

E-commerce refers to the sale of goods or products through online Stores.

Electronic commerce, commonly known as e-commerce, consists of the buying and selling of product or services over electronic systems such as the Internet and other computer networks.

Electronic commerce is the conduct of financial transaction by electronic means. E commerce usually refers to shopping at online stores on the world wide web also known as ecommerce websites.

Benefits of EC • Global reach• Cost reduction• Supply chain improvements• 24x7x365• Customization• New business models• Vendors’ specialization

Barriers of EC

• Security • Trust and risk• Lack of qualified personnel• Lack of business models• Culture • Organization • Fraud • Slow navigation on the Internet

• Legal issues

Connecting patients and doctors

Strategy

The strategy is to create virtuous circle of acquiring more of practitioners to execute more patient appointments:•Focus on acquiring a critical mass of practitioners in a given geography

•Develop stickiness with the practitioners by increasing their revenue and encouraging IT adoption•Completely free service for patients, and aggressively priced offering for practitioners

•Great customer care to ensure excellent customer experience

More doctors attract more patients

More patients attract more doctors

Value proposition for doctors

Improved online brand

More patients

AppointmentsManagement

Value proposition for Patients

Know doctor before visiting

Appointment 24/7 from anywhere

No more long waits

Screenshots – Customer journey appointment booking

• Find - Users can search for a doctor based on expertise (e.g. allergists), health problem (e.g. skin

rashes) and/or location (e.g. Noida)• Choose - A list of doctors is displayed along with their

location on a Google map. Users can sort the list based on experience, consultation fee, distance and

availability• Select - Once a user has selected the doctor and the

available time, the user can proceed with the appointment booking

• Go - The user confirms the appointment and visits doctor as scheduled

E-Advertising

Introduction

Online advertising maybe defined as a form of marketing communication on the Internet intended to persuade an Internet user (viewers, readers or listeners) to purchase or take an action based on content displayed on a website (or webpage). This communication may be in relation to products, ideals or services.

Online advertising, also called Internet advertising, uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising

Introduction cont..

Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads’ effect. Online advertisers (typically through their ad servers) often use cookies which are unique identifiers of specific computers, to decide which ads to serve to a particular consumer. Cookies can track whether a user left a page without buying anything, so the advertiser can later retarget the user with ads from the site the user visited.

Web banners or banner ads typically are graphical ads displayed within a web page. Many banner ads are delivered by a central ad server. Banner ads can use rich media to incorporate video, audio, animations, buttons, forms, or other interactive elements using Java applets, HTML5, Adobe Flash, and other programs.

Compensation Method’s

1. CPM (Cost Per Mille)2. CPC (cost per click)3. Fixed cost4. CPA (Cost Per Action)5. PPP (Pay Per Performance)