Out-bound marketing

Collaborative Promotion

Website

Social Media

Programming

Resume Pack

Attraction

Awareness

Connections

IT Campaign Success

Expanded ReThink West Michigan events

Launched new candidate processing system

Biggest Accomplishments in 2017

• Current Campaign– Engineering professionals in Chicago

• Previous Campaigns– IT professionals in CA, WA, OR, AZ, IL

– Diverse boomerangs in Midwest Metros

– Boomerangs in Midwest Metros for ReThink

– Boomerangs in production/assembly in Midwest Metros

– Engineering in Houston

– Skilled trades in North and South Dakota

– Nurses in Buffalo and Pittsburgh

• Display at Ford Airport near Baggage Claim

9.7million

Impressions in 2017

Out-Bound Marketing

• 766,298 ad impressions

• 32,019 web events (engagement with the post)

• 10,213 landing page views

• 241 form conversions

• 26 follow up conversations with candidates

• 21 candidates went through resume pack

• 2 relocations

Out-Bound Marketing – IT Campaign846

Likes, comments,

shares

Out-Bound Marketing – Changing Perceptions

Out-Bound Marketing – Changing Perceptions

Out-Bound Marketing – IT Campaign

Washington

Oregon Idaho

California

Arizona

IllinoisCampaign Targeting• Michigan college grads• In the IT field• Geographies based on

employment supply research

ChicagoWest Michigan

San Francisco

Detroit, Lansing, Flint

Milwaukee

Minneapolis

Top 10 Location

Top 20 Location

40,000 users

Visitors to our Website - 2017

Los Angeles

Seattle

Washington D.C.

Phoenix

Portland New York City

Sacramento

San DiegoAtlanta

Denver

Candidates in the Resume Pack

2,042Hire Rate

• Significant Others

• Boomerangs

• New to the area

• Currently in West MI & unemployed or recently laid off

52%Resumes sent

1,067Candidates accepted

full-time offers inWest Michigan

Weekly Resume Pack

ReThink West Michigan Events

Multi-location ReThink

• Barry, Mason, Muskegon, Ottawa hosted

• Over 260 attendees• Over 3 million ad impressions• New marketing made possible• Inspired 3 other regions to host

their own event• Additional counties interested for

2018

ReThink ‘13 – ’16

Known as “Thanksgiving Eve” event at The B.O.B.

MichAGAIN ’12

Pilot based on MEDC events

ReThink West Michigan

• Continued expansion of ReThink event and marketing

• Experimentation through new tools like EMSI

• Creating awareness of our region with college-bound students in Michigan

• Reaching new fields and geographies through our out-bound marketing campaigns

On the Horizon for 2018

2017 New Members

Results in ….

• 1,067 Hires and new businesses started + spouses since March 2013

• Over 40,000 users on website in 2017

• 9.7 million ad impressions in 2017

• 12 yearly events educating employers and candidates

• Establishing West Michigan as a destination for top talent

Your Investment

80 OtherMember Companies

A Measurable Community Impact+ =

Community Impact

• Increasing membership throughout the region

• Increasing campaign engagement and reach

• Expanding geographic information on website

• Additional training sessions

Achieving Through 2020

• If you’re not a member, join

• If you are a member

• Attend events

• Promote events (Intern Connect to your interns)

• Incorporate HWM into your recruiting and onboarding process

• Refer candidates in your network

• Share information about Hello West Michigan

Call to Action

/HelloWestMI @hellowestmich @hellowestmich ‘Hello West Michigan’