EMSI ConferenceOctober 16, 2013

THE MONEYBALL APPROACH: CREDENTIALS THAT WORK

ABOUT JOBS FOR THE FUTURE

• Our Mission:JFF works to ensure that all lower-income young people and workers have the skills and credentials needed to succeed in our economy.

• Our Vision: The promise of education and economic mobility in America is achieved for everyone.

• Our Approach: JFF designs and drives the adoption of innovative, scalable approaches and models—solutions that catalyze change in our education and workforce delivery systems.

HOW JFF WORKS: SCALING INNOVATION

DEVELOP EVIDENCE-BASED INNOVATIONS• Develop promising education

and career advancement innovations

• Prototype, test, evaluate and continuously improve models based on evidence

• Codify strongest strategies, including documenting costs and financing

BUILD FIELD CAPACITY FOR SCALE• Create products, tools, and

technology platforms to accelerate implementation of successful solutions

• Assist states, districts, community colleges, and intermediaries in implementing proven teaching and learning models

• Accelerate knowledge development through technology-enhanced networks

ADVOCATE AND INFLUENCE POLICY• Craft state and federal policies,

including sustainable funding streams, to promote the widespread adoption of proven solutions

• Elevate visibility of and demand for evidence-based solutions

• Remove policy barriers to increasing supply

• Increase incentives for adoption

Secondary / Postsecondary / Workforce Alignment

COMMUNITY COLLEGE FOCUS

Community Colleges enroll 13 million students or 45% of all US undergraduates• Students are racial minorities

– 56% of Native American undergrads – 49% of Hispanic undergrads– 43% of Black undergrads

• Students are nontraditional students– 60% are over 22 years old (15% are over 40)– 40% are the first generation to attend college– 16% are single parents

• Students juggle work/school/family – 80% of full time students are employed at least part time (21% are working full time)– 87% of part time students are employed at least part time (40% are working full time)

• Completion is a challenge– Fewer than 3 out of 10 full time students graduate with an associates degree in three years– Attending part time diminishes the chance of earning a credential

Source: American Association of Community Colleges: http://www.aacc.nche.edu/AboutCC/Pages/fastfactsfactsheet.aspx

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• Real-time LMI is made up of job postings by occupation obtained from Internet job boards, company websites, and newspapers using spidering technology

• It is valuable to users because it is:– collected with regular frequency and de-duplicated– parsed to produce information on hiring requirements including

education, experience, skills, and certifications

• Provides indications of current trends, emerging occupations, and current and emerging skill requirements

WHAT IS REAL-TIME LMI?

• Traditional LMI• Real Time LMI• Employer Input• Other Indicators

Regional mapping

Analysis of regional trends

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Impacts districts and other feeder pathways

Impacts planning and

design of postsecondary

pathways/curriculum

A DATA-DRIVEN APPROACH RESPONSIVE TO THE MARKET

Impacts job counseling

Identifies: jobs that are in high-

demand; and employer-important

skills/credentials

CREDENTIALS THAT WORK (CTW)

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Credentials that Work gives decision makers the information to do the practical analysis to better align education and training investments with the needs of regional economies

Working with community colleges CTW:• Creates a framework to help design and offer courses of

study that meet the needs of employers• Demonstrates how both traditional and real time labor

market data are needed to evaluate programs• Trains users on how to best analyze the data and integrate

it into ongoing decision-making processes

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DATA DRIVEN AND RESPONSIVE DECISION MAKING

Credentials That Work utilizes the latest innovations in labor market intelligence to support:

• AUDIENCE: Board of Trustees, Senior Institutional Leadership• SOURCE: Long Term Projections, State and Regional Economic Analysis,

Industry and Trade Studies, Real Time LMI, Employer InputStrategic Planning

• AUDIENCE: Boards, Senior Institutional Leaders, Deans, Department Chairs, Instructors

• SOURCE: Long Term Occupational Projections, Job Vacancy Studies, Real Time LMI, Regional Economic Analysis, Employer Input

Demand Driven Programming

• AUDIENCE: Instructors, Department Chairs, Deans• SOURCE: Real Time LMI, Traditional LMI (O*NET), Employer Input,

Postsecondary Program Review

Curriculum Modification

• AUDIENCE: Counselors, Workforce Development Staff, Department Chairs, Deans, Lenders, Students

• SOURCE: Occupational Employment Statistics and Projections, Real Time LMI, Employer Input, Postsecondary Program Review

Student Career Guidance

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INNOVATORS’ NETWORK

• Resources and Research• LMI Implementation Templates and Trainings• Forums

CTW Virtual Community Access

• Discounted Software License Rate• Trainings and Technical Assistance

Real-Time LMI Access

• National Convenings• Topical Webinars with National Workforce Experts

Peer Sharing and Joint Outreach

• Customized LMI Reports• Implementation Assistance

Intensive Technical Assistance

JFF’s Credentials That Work services are proprietary and confidential

• Cabrillo College’s analysis of health care occupational productivity

• Texas State Technical College’s high-fidelity occupational analysis, competency-based curriculum alignment, student placement, grant and resource development, market research and business development, forecasting and research, performance, and outcomes measures

• LaGuardia Community College aligns programming to the demand in green occupations

• Cerritos’ investigation of advanced manufacturing employment opportunities and regional employer skill requirements

• Southern Maine Community College supports grant proposals

• KCTCS’ pilot Dynamic Skills Audit• Harper College supports new program

development in advanced manufacturing

• The Center of Excellence’s labor market research for California community colleges

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REAL TIME LMI INTEGRATION

CREDENTIALS THAT WORK (CTW) – EARLY ADOPTERS

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• Geography: Boston-Cambridge-Quincy MSA• Traditional LMI Source: EMSI• Real-Time LMI Source: Burning Glass Labor Insight• Time Period: October 1, 2012 – September 30, 2013

SAMPLE ANALYSIS

Using traditional and real-time labor market data to develop an initial picture of demand: a look at top Sub-BA health occupations in the Boston MSA

EXAMPLES FROM THE GREATER BOSTON AREA

13SOURCES: Burning Glass Labor Insight and Bureau of Labor Statistics; Boston, Cambridge, Quincy MSA

Description 2012 Jobs10 Years

% Change

Real Time Job Postings (2012)

Projected Annual

Openings

Median Hourly

EarningsEducation Level

Registered Nurses 60,810 25% 8,955 2,821 $39.00 Associate's degree

Real Estate Sales Agents 57,653 24%772

2,971 $15.40 Postsecondary non-degree award

Bookkeeping, Accounting, and Auditing Clerks 36,821 14%

2,555973 $19.97 Moderate-term on-

the-job training

First-Line Supervisors of Retail Sales Workers 31,355 3%

7,001930 $17.04 Work experience in a

related occupation

Nursing Assistants 28,518 18%1,537

928 $13.72 Postsecondary non-degree award

First-Line Supervisors of Office and Administrative Support Workers 28,489 14%

3,0801,230 $27.43 Work experience in a

related occupation

Managers, All Other 23,557 15%7,698

934 $24.13 Work experience in a related occupation

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

23,399 11%12,538

866 $31.20 Moderate-term on-the-job training

Property, Real Estate, and Community Association Managers 21,025 26%

8141,080 $20.17 Work experience in a

related occupation

Maintenance and Repair Workers, General 20,257 15%

1,899718 $20.84 Moderate-term on-

the-job training

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HEALTH INFORMATICS (HI) GROWTH SINCE THE RECESSION

• BLS Tracks only 1 HI Occupation, Medical records and health information technicians (SOC 29-2071)

• Annual Openings Estimate (2012) 184

• 17% growth over 10 years (2012-2022)

• Factors impacting recent growth – Bundled Medicare payment system in Affordable Care Act (Obamacare)U.S.

California

Texas

Florid

a

New York

Massach

usetts

Arizona

Pennsylvan

ia0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

26%

15%

27%

16%

30%

22%

39%

7%

Health Informatics Job Listing Growth 2007-2011

Source: Burning Glass Labor Insight

SourcesEMSI www.economicmodeling.comhttp://www.burning-glass.com/healthinformatics/

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OVERVIEW OF MEDICAL RECORDS & HEALTH INFORMATION TECHNICIANS

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EDUCATIONAL ATTAINMENT (NATIONAL)

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EMERGING HEALTH INFORMATICS JOB TITLES

Source: Burning Glass Labor InsightPeriod: 10/1/12 – 9/30/13Total Postings:8318

Medical Coder

Medical Biller

Clinical Documentation Consultant

Medical Records Clerk

Applications Analyst

Medical Billing Specialist

Data Analyst

Coder

Epic Consultant

Medical Records Coordinator

99

79

64

46

36

34

30

29

22

18

Health Informatics Demand by Job Title, Boston MSA October 2012 – September 2013

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INDUSTRIES HIRING HEALTH INFORMATICS WORKERS

Source: Burning Glass Labor InsightPeriod: 10/1/12 – 9/30/13Total Postings:2088

Hospitals

Professional, Scientific, And Technical Services

Ambulatory Health Care Services

Educational Services

Merchant Wholesalers, Nondurable Goods

Chemical Manufacturing

Insurance Carriers And Related Activities

Nursing And Residential Care Facilities

Executive, Legislative, And Other General Government Support

Administrative And Support Services

540

209

172

97

59

54

52

34

34

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Health Informatics Demand by Industry, Boston MSA October 2012 – September 2013

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EMPLOYERS SEEKING TO FILL HEALTH INFORMATICS JOBS

Source: Burning Glass Labor InsightPeriod: 10/1/12 – 9/30/13Total Postings:2088

Steward Health Care

Beth Israel Deaconess Medical Center

McKesson Corporation

Tufts Medical Center

Boston Medical Center

Partners Healthcare

Science Applications International Corporation

Accenture

Commonwealth Of Massachusetts

Childrens Hospital Boston

88

62

59

42

41

35

35

29

27

25

Health Informatics Demand by Employer, Boston MSA October 2012 – September 2013

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HEALTH INFORMATICS SPECIALIZED SKILLS

Source: Burning Glass Labor InsightPeriod: 10/1/12 – 9/30/13Total Postings:2088

Medical Coding

ICD-9-CM Coding

Health Information Technology

Epic Systems

Medical Billing

Electronic Medical Records

Medical Records

Medical Terminology

ICD-10

Business Process

480

232

221

205

149

138

136

131

124

123

Health Informatics Specialized Skills, Boston MSA October 2012 – September 2013

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HEALTH INFORMATICS BASELINE SKILLS IN DEMAND

Source: Burning Glass Labor InsightPeriod: 10/1/12 – 9/30/13Total Postings:2088

Communication Skills

Organizational Skills

Writing

Problem Solving

Microsoft Excel

Project Management

Microsoft Office

Leadership

Detail-Oriented

Planning

717

580

520

381

354

344

296

295

277

266

Health Informatics Baseline Skills, Boston MSA October 2012 – September 2013

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HI CERTIFICATIONS IN GREATEST DEMAND

Source: Burning Glass Labor InsightPeriod: 10/1/12 – 9/30/13Total Postings:2088

Real Time Job Postings• Capability to break down

certification requirements by occupation and skill level.

• RHIA certifications are for higher skill / education HI Jobs

• Health Information Technician jobs are typically middle skill jobs

• CCS are the lower skill / certification positions.

REGISTERED HEALTH INFORMATION TECHNICIAN

REGISTERED HEALTH INFORMATION ADMINISTRATOR

CERTIFIED PROFESSIONAL CODER

CERTIFIED CODING SPECIALIST

EPIC CERTIFICATION

REGISTERED NURSE

CERTIFIED PROFESSIONAL CODER-HOSPITAL OUTPATIENT

PROJECT MANAGEMENT CERTIFICATION (E.G. PMP)

MEDICAL BILLING AND CODING CERTIFICATION

REGISTERED RADIOLOGIST ASSISTANT

199

163

132

112

63

60

32

23

17

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Health Informatics Certification Demand, Boston MSA October 2012 – September 2013

• 41% of health informatics job postings require an Associates degree or less

• In this economy, employers can be more selective and post higher educational requirements in job ads

23SOURCE: Burning Glass Labor Insight; October 1, 2012 – September 30, 2013 . There were 8,318 job ads of which 2,872 were unspecified.

HEALTH INFORMATICS EDUCATION REQUIREMENTS

High School21%

Post-Secondary Or Associate's Degree

19%Bachelor's Degree

40%

Graduate Or Professional Degree

19%

Health Informatics Requested Educational Requirements, Boston MSA

October 2012 – September 2013

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Real-time technologies can be used to better match individuals to employers, guide career choices, benchmark critical skills gaps, and develop pathways.

JOB PLACEMENT

• Identify Hiring Employers

• Find Job Openings• Connect Students to

Jobs• Analyze Regional

Demand• Engage Active

Employers• Set up Internships• Obtain Scholarships

CURRICULUM DEVELOPMENT

• Identify Current Skills Needed by Industry

• Compare to Existing Offerings

• Setup New Employer Capstones

• Recruit Hiring Companies to Advisory Committees

NEW PATHWAY DEVELOPMENT

• Identify Emerging Skills & Occupations

• Find Hiring Employers For Interviews

• Form Recommendations Based on Market Demand

• Drive New Curriculum Investments

OPPORTUNITIES ARE IDENTIFIED

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Successful integration of Real-Time LMI requires:• Strong stewardship from senior leadership• Significant stakeholder engagement• Sufficient resources of time and talent• Standards for evaluation• Alignment with internal systems and structures

IMPLEMENTATION

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MARY WRIGHTPROGRAM DIRECTOR, CREDENTIALS THAT WORKmwright@jff.org

TEL 617.728.4446 FAX 617.728.4857 info@jff.org88 Broad Street, 8th Floor, Boston, MA 021102000 Pennsylvania Avenue, NW, Suite 5300, Washington, DC 20006

WWW.JFF.ORG