WELCOME

https://www.youtube.com/watch?v=CjlGZOIBQ1c

Power of Paper

Hans SmellinckxDirector Marcom Factory

Moderator of the day

Kurt GhijsbrechtSales Director

Why paper is important?

Denis GhysCEO 10.be

Case: ATAG

Maxime CarpentierCEO

Zerocopy, Students & paper

Chapter 1

Integrated publishing production solutions provider for offline and

online marketing & corporate communication.

We want to enlarge the toolbox of every single CEO, CMO, CFO, CIO, CTO and CDO.

Our Duval Union Academy team consists of top-level in-house specialists and partner experts. All renowned for their expertise and experience in their field. And all of them engaged to share their knowledge with today’s decision makers.

Integrated Solutions Provider

Integrated publishing production solutions provider for offline and online marketing & corporate communication, with strong focus on customer experience, innovation and sustainability.

SERVICE ACCOUNT MANAGER

WAREHOUSING & FULFILLMENT

MULTICHANNEL CAMPAIGNS

TRIGGER BASED CAMPAIGNS

DIRECT MAIL & MAILHANDLING

OFFSET & DIGITAL PRINTING

GRAPHICAL STUDIO

MARKETING AUTOMATION

PHOTOGRAPHY

COPYWRITING

DISTRIBUTEDMARKETING

DIGITALCAMPAIGNS

Power of PaperInfo session

Print is dead…

is it?

Print is dead…not

90 million Americans buy merchandise from

catalogs each year1 out 3

Inspirational

Sense of exclusivity

8%

26%

33%

33%Ik hou stelselmatig magazines bij

Ik hou regelmatig magazines bij

Ik deel magazines met familie of collega’s

Ik lees magazines en gooi die nadien in de vuilnisbak

Ik gooi magazines direct weg, nog voor het openen

¾ long term effect!

After years of decline, the number of catalogs mailed in the United States increased in 2013, to 11.9 billion, according to the Direct Marketing Association, a trade group. While that figure is about 60 percent of what it was at its peak in 2007, some analysts say the recent 1 percent rise in mailed catalogs, coupled with the care retailers are putting into them, may signal something of a renaissance.

Source: The Private Life of Mail – Royal Mail

Impact on the audience

1 + 1 = 3

Belgians empty their letterbox every day.

direct mail pieces per person per week

91%

4HIGH impac

t

Impact on the audience

Long term effect…

How long is a DM piece kept? 17 days for advertising mail. 38 days for door drops. 45 days for bills and statements.

When was the last time you kept an email?

Zero moment of truth

White envelope?

Direct Mailings…the perfect pitch!

95% of direct mailings is sent in normal enveloppes.

5% uses the enveloppe as part of the message.

Respons is often boosted from 2-3% tot over 10% if the enveloppe makes the message attractive.

Impact

v.

INSPIRATION

Who’s magazine & booklet is this?

33

3 key take-aways

Create an impact on your audience

Use channels wisely

Paper has more power than most people realise!

3 key take-aways