Power of Digital Marketing: Using social media for social good
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21-Oct-2014 -
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Various brands have enough and more reasons to use the digital and social media platforms to bring about real change in the communities they do business in. This presentation discusses how brands have taken real risks and uncovered breakthroughs which includes creating a ‘movement’ that will make a real difference by marrying the online presence of a brand with an actual on-ground activity.
Transcript of Power of Digital Marketing: Using social media for social good
What does the FOX say?
What does the FOX say?
There is a simple truth about us - We are a full service digital ideas and media solutions agency where strategists,
tech geeks, designers, marketers, storytellers, and innovators create and manage some of the best brand led
activities in the country
We understand the needs of a brand, set completely unrealistic goals for ourselves, and then think of the most wacky, innovative and impactful way of not only meeting
but surpassing them
What does the FOX say?
Well TargetedMedia Solutions
Customised CreativeCampaigns
We believe Creative and Media Solutions work best when they are tailor made for each other
360°Digital
Services
Social
Search
Website
MobileDisplay Advertising
Video
Emailers
ORM
SocialSocialfor
Why?• With 96 Mn people on Facebook, 33 Mn on Twitter
social media is NOW!
• It is human nature to share content that is appealing. Especially emotional
• Connects not just individuals but also communities
• Easy accessibility anywhere
• Integral part of everyday life
• Holds the power to create movements in seconds
SustainableSocial Causes&
Social Brands• The New Companies Bill mandates that firms with a net profit of
Rs. 5cr & more have to spend 2% of their average net profit on CSR activities
The Essentials
Sustainable Solutions
for better living
Brand philosophy to
extend to the society
Brand values to reflect
in the execution
Allocation of resources
Help A Child Reach 5
Help A Child Reach 5
Every year, 2 million children fail to reach their fifth birthday because of diseases like Diarrhoea and Pneumonia. The simple act of hand washing could help erase
this tragedy.
Lifebuoy initiated a lifesaving mission to spread the importance of good hand washing habits around the world. Most importantly, a mission that will help more
children reach their 5th birthday.
The campaign’s launch was marked with a ground-breaking 3-minute film about the importance of hand washing.
Garnier MenPowerLight A Village
Every like, share and comment across the Garnier Men social media platforms, contributed to 10 Watts of electricity
across villages in India.
SociallyResponsible
Living
The moment you install Channel V’s VithU, an emergency safety app designed for women, a Panic button appears on the phone.
On tapping the button twice, a message: ‘I am in danger. I need help. Please follow my location’ will reach pre loaded contacts.
We hope you never need to use this app
The simplicity of the technology is the greatest asset, because it brought a complex idea to life in an easy and enjoyable way.
WALK THE LINE
Non-BrandedSocial Movements
Blood Search Made EasySince a lot of time gets wasted finding a blood donor, why not find one on Facebook – the most widely used social media platform?
Facebook has 96 million people with potential to do good, so Red Cross Society of India asked all of them to help save a life!
Free the ForcedAn initiative against forced marriages. A simple mobile app, helps unlock padlocks that signify the millions of women across the world in forced marriages.
Baby Back HomeAugmented Reality interactive sculptures were placed across cities in China and participants downloaded an app to hear stories of missing children as well as upload pictures of children they feel might be missing from families.
