Social Media Marketing Toolkits/The Social... · Social Media Marketing for Dummies Shiv Singh 29....

Social Media Marketing

Cover Titel Autor Erscheinungsdatum

The Social Media Marketing

Book

Dan Zarrella und

Robert

Romano von

O'Reilly Media

28. Dezember 2009

The New Community Rules Tamar Weinberg,

Colleen Wheeler,

und Robert

Romano von

O'Reilly Media

15. Juli 2009

Social Media Marketing: An

Hour a Day

von Dave Evans

und Susan

Bratton von John

Wiley & Sons

10. Oktober 2008

The New Rules of Marketing

and PR: How to Use Social

Media, Blogs, News

Releases, Online Video, and

Viral Marketing to Reach

Buyers Directly (New ... &

PR: How to Use Social

Media, Blogs,)

David Meerman

Scott von John

Wiley & Sons

28. Januar 2010

Social Media Marketing for

Dummies (For Dummies

(Lifestyles Paperback))

Shiv Singh,

Michael Becker,

und Ryan

Williams von

Hungry Minds

5. November 2009

Secrets of Social Media

Marketing: How to Use

Online Conversations and

Customer Communities to

Turbo-Charge Your

Business!

Paul Gillin von

Quill Driver Books

November 2008

Social Media Marketing All-

in-One For Dummies (For

Dummies (Lifestyles

Paperback))

Jan

Zimmerman von

John Wiley & Sons

17. September

2010

http://www.amazon.de/Social-Media-Marketing-Book/dp/0596806604/ref=sr_1_1?ie=UTF8&s=books-intl-de&qid=1289988988&sr=1-1


http://www.amazon.de/New-Community-Rules-Tamar-Weinberg/dp/0596156812/ref=sr_1_2?ie=UTF8&s=books-intl-de&qid=1289988988&sr=1-2

http://www.amazon.de/Social-Media-Marketing-Hour-Day/dp/0470344024/ref=sr_1_4?ie=UTF8&s=books-intl-de&qid=1289988988&sr=1-4


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http://www.amazon.de/Secrets-Social-Media-Marketing-Conversations/dp/1884956858/ref=sr_1_7?ie=UTF8&s=books-intl-de&qid=1289988988&sr=1-7











http://www.amazon.de/New-Community-Rules-Tamar-Weinberg/dp/0596156812/ref=sr_1_2?ie=UTF8&s=books-intl-de&qid=1289988988&sr=1-2






Marketing 2.0: Bridging the

Gap Between Seller and

Buyer Through Social Media

Marketing

Bernie Borges von

Wheatmark Inc

15. August 2009

Think Before You Engage:

100 Questions to Ask Before

Starting a Social Media

Marketing Campaign

David F. Peck von

John Wiley & Sons

Inc

11. Juli 2011

Advertising 2.0: Social

Media Marketing in a Web

2.0 World

Tracy L. Tuten von

Praeger Frederick a

30. September

2008

The Zen of Social Media

Marketing: An Easier Way to

Build Credibility, Generate

Buzz, and Increase Revenue

Shama Hyder

Kabani und Chris

Brogan von

Benbella Books

6. April 2010

Social Media Marketing:

How Data Analytics Helps to

Monetize the User Base in

Telecoms, Social Networks,

Media and Advertising in a

Converged

Ajit V. Jaokar,

Brian Jacobs, und

Alan Moore von

Futuretext

20. Februar 2009

Guerrilla Social Media

Marketing: 100+ Weapons to

Grow Your Online Influence,

Attract Customers, and Drive

Profits

Jay Conrad

Levinson, Shane

Gibson, und Guy

Kawasaki von

Entrepreneur

Media

31. August 2010

Quick Start Guide to Social

Media Marketing: High

Impact Low-Cost Marketing

that Works (New Tools for

Business)

Neil Richardson,

Ruth M. Gosnay,

und Angela

Carroll von Kogan

Page

3. September 2010

Success Secrets of Social

Media Marketing Superstars

Entrepreneur Press

und Mitch

Meyerson von

Mcgraw-Hill

Professional

1. Juli 2010

http://www.amazon.de/Marketing-2-0-Bridging-Between-Through/dp/1604942886/ref=sr_1_11?ie=UTF8&s=books-intl-de&qid=1289988988&sr=1-11




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Promoting Your Company

Through Viral Marketing

Liana Evans von

Que

18. Juni 2010

Inbound Marketing: Get

Found Using Google, Social

Media, and Blogs (The New

Rules of Social Media)

Brian Halligan,

Dharmesh Shah,

und David

Meerman Scott von

John Wiley & Sons

29. Oktober 2009

Social Media Marketing: The

Next Generation of Business

Engagement

Dave Evans von

John Wiley & Sons

8. Oktober 2010

Perspectives on Social Media

Marketing

Stephanie Agresta

und B. Bonin

Bough von Course

Technology

September 2010

Social Media Marketing vs.

Conventional Marketing

Practices: Insights from

Nascent entrepreneurs

Muhammad Tariq

und Abdul

Ghaffar von VDM

Verlag Dr. Müller

. August 2010

The Complete Idiot's Guide

to Social Media Marketing

Jennifer

Abernethy von

Alpha

6. April 2010


Small Business

Audrey Peters von

Lulu.Com

16. Juni 2010

Real-Time Marketing for

Business Growth: How to

Use Social Media, Measure

Marketing, and Create a

Culture of Execution

Monique Reece

und Ken

Blanchard von

Financial Times

Prentice Hall

25. März 2010

http://www.amazon.de/Social-Media-Marketing-Promoting-Company/dp/0789742845/ref=sr_1_21?ie=UTF8&s=books-intl-de&qid=1289989027&sr=1-21



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http://www.amazon.de/Social-Media-Marketing-Generation-Engagement/dp/0470634030/ref=sr_1_24?ie=UTF8&s=books-intl-de&qid=1289989027&sr=1-24



http://www.amazon.de/Perspectives-Social-Marketing-Stephanie-Agresta/dp/1435456521/ref=sr_1_25?ie=UTF8&s=books-intl-de&qid=1289989051&sr=1-25


http://www.amazon.de/Social-Media-Marketing-Conventional-Practices/dp/3639275934/ref=sr_1_26?ie=UTF8&s=books-intl-de&qid=1289989051&sr=1-26




http://www.amazon.de/Complete-Idiots-Guide-Social-Marketing/dp/1592579892/ref=sr_1_27?ie=UTF8&s=books-intl-de&qid=1289989051&sr=1-27


http://www.amazon.de/Social-Media-Marketing-Small-Business/dp/0557459680/ref=sr_1_28?ie=UTF8&s=books-intl-de&qid=1289989051&sr=1-28


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Free Marketing in Social

Media: 500 Tactics and Best

Practices

Sr. Ronald D.

Geskey von

Lulu.Com

19. Januar 2010


Game Theory and the

Emergence of Collaboration

Eric Anderson von

Springer, Berlin

16. Juli 2010

30-Minute Social Media

Marketing: Step-By-Step

Techniques to Spread the

Word about Your Business

Gunelius Susan und

Susan Gunelius von

Mcgraw-Hill

Professional

1. November 2010

Ultimate Marketing Secrets:


Erik Bowman von

Guanzi Institute

Press

15. Juli 2010

Friends with Benefits: A


Handbook

Darren Barefoot

und Julie

Szabo von No

Starch Press

22. November

2009

Social Media Marketing Lambert M.

Surhone, Miriam T.

Timpledon, und

Susan F.

Marseken von Vdm

Verlag Dr. Mller

Ag & Co. Kg

3. Juli 2010

The Social Media Bible:

Tactics, Tools, and Strategies

for Business Success

Lon Safko von

John Wiley & Sons

19. Oktober 2010

30 Days to Social Media

Success: The 30 Day Results

Guide to Making the Most of

Twitter, Blogging, LinkedIn,

and Facebook

Gail Z. Martin von

Career Pr

19. Oktober 2010

http://www.amazon.de/Free-Marketing-Social-Media-Practices/dp/0557232511/ref=sr_1_30?ie=UTF8&s=books-intl-de&qid=1289989051&sr=1-30



http://www.amazon.de/Social-Media-Marketing-Emergence-Collaboration/dp/3642132987/ref=sr_1_32?ie=UTF8&s=books-intl-de&qid=1289989051&sr=1-32



http://www.amazon.de/30-Minute-Social-Media-Marketing-Step/dp/0071743812/ref=sr_1_33?ie=UTF8&s=books-intl-de&qid=1289989051&sr=1-33




http://www.amazon.de/Ultimate-Marketing-Secrets-Social-Media/dp/0982673361/ref=sr_1_34?ie=UTF8&s=books-intl-de&qid=1289989051&sr=1-34


http://www.amazon.de/Friends-Benefits-Social-Marketing-Handbook/dp/1593271999/ref=sr_1_35?ie=UTF8&s=books-intl-de&qid=1289989051&sr=1-35



http://www.amazon.de/Social-Media-Marketing-Lambert-Surhone/dp/6132059768/ref=sr_1_36?ie=UTF8&s=books-intl-de&qid=1289989051&sr=1-36

http://www.amazon.de/Social-Media-Bible-Strategies-Business/dp/0470623977/ref=sr_1_37?ie=UTF8&s=books-intl-de&qid=1289989072&sr=1-37



http://www.amazon.de/30-Days-Social-Media-Success/dp/1601631308/ref=sr_1_41?ie=UTF8&s=books-intl-de&qid=1289989072&sr=1-41










http://www.amazon.de/Social-Media-Marketing-Lambert-Surhone/dp/6132059768/ref=sr_1_36?ie=UTF8&s=books-intl-de&qid=1289989051&sr=1-36



Everywhere: Comprehensive

Digital Business Strategy for

the Social Media Era

Larry Weber von

John Wiley & Sons

Ltd

29. März 2011

Likeable Social Media: How

to Delight Your Customers,

Create an Irresistible Brand,

and Be Generally Amazing

on Facebook (& Other Social

Networks)

Dave Kerpen von

McGraw-Hill

Professional

10. Juni 2011

Listen First!: Turning Social

Media Conversations Into

Business Advantage

Steve

Rappaport von

John Wiley & Sons

Ltd

12. April 2011

Measure What Matters:

Online Tools For

Understanding Customers,

Social Media, Engagement,

and Key Relationships

Katie D. Paine von

John Wiley & Sons

23. Februar 2011

Marketing with Social

Media: An Hour a Day

Collection

Dave Evans, Greg

Jarboe, und Mari

Smith von Sybex

Inc

5. Oktober 2010

Sticks and Stones: How

Digital Business Reputations

Are Created Over Time and

Lost in a Click

Larry Weber von

John Wiley & Sons

30. Juli 2009

The Social Media

Management Handbook:

Everything You Need To

Know To Get Social Media

Working In Your Business

Robert Wollan und

Nick Smith von

John Wiley & Sons

15. Dezember 2010

Putting the Public Back in

Public Relations: How Social

Media Is Reinventing the

Aging Business of PR

Brian Solis und

Deirdre

Breakenridge von

Financial Times

Prentice Hall

28. Februar 2009

http://www.amazon.de/Everywhere-Comprehensive-Digital-Business-Strategy/dp/0470651709/ref=sr_1_42?ie=UTF8&s=books-intl-de&qid=1289989072&sr=1-42



http://www.amazon.de/Likeable-Social-Media-Customers-Irresistible/dp/0071762345/ref=sr_1_43?ie=UTF8&s=books-intl-de&qid=1289989072&sr=1-43






http://www.amazon.de/Listen-First-Conversations-Business-Advantage/dp/0470935510/ref=sr_1_44?ie=UTF8&s=books-intl-de&qid=1289989072&sr=1-44



http://www.amazon.de/Measure-What-Matters-Understanding-Relationships/dp/0470920106/ref=sr_1_45?ie=UTF8&s=books-intl-de&qid=1289989072&sr=1-45





http://www.amazon.de/Marketing-Social-Media-Hour-Collection/dp/0470948590/ref=sr_1_46?ie=UTF8&s=books-intl-de&qid=1289989072&sr=1-46



http://www.amazon.de/Sticks-Stones-Digital-Business-Reputations/dp/0470457384/ref=sr_1_47?ie=UTF8&s=books-intl-de&qid=1289989072&sr=1-47




http://www.amazon.de/Social-Media-Management-Handbook-Everything/dp/0470651245/ref=sr_1_50?ie=UTF8&s=books-intl-de&qid=1289989088&sr=1-50





http://www.amazon.de/Putting-Public-Back-Relations-Reinventing/dp/0137150695/ref=sr_1_52?ie=UTF8&s=books-intl-de&qid=1289989088&sr=1-52











The Digital Handshake:

Seven Proven Strategies to

Grow Your Business Using

Social Media

Paul Chaney von

John Wiley & Sons

. Oktober 2009

Social Media and Small

Business Marketing

Stephen

Wilson von

Createspace

10. September

2010

The Power of Real-Time


How to Attract and Retain

Customers and Grow the

Bottom Line in the Globally

Connected World

Thompson Teri,

Macy Beverly, und

Beverly Macy von

Mcgraw Hill Book

Co

1. Januar 2011

The Dragonfly Effect: Quick,

Effective, and Powerful

Ways To Use Social Media

to Drive Social Change

Jennifer Aaker,

Andy Smith, Chip

Heath, und Dan

Ariely von John

Wiley & Sons

15. Oktober 2010

This is Social Media: Tweet,

blog, link and post your way

to business success

Guy

Clapperton von

John Wiley & Sons

27. Oktober 2009

How to Make Money with

Social Media: An Insider's

Guide on Using New and

Emerging Media to Grow

Your Business

Jamie Turner und

Reshma Shah von

Financial Times

Prent.In

17. September

2010

Content Rules: How to

Create Killer Blogs,

Podcasts, Videos, Ebooks,

Webinars (and More) That

Engage Customers and Ignite

Your Business (New Rules

Social Media)

Ann Handley, C. C.

Chapman, und

David Meerman

Scott von John

Wiley & Sons

17. November

2010

Groundswell: Winning in a

World Transformed by

Social Technologies

Charlene Li und

Josh Bernoff von

Mcgraw-Hill

Professional

1. Mai 2008

http://www.amazon.de/Digital-Handshake-Proven-Strategies-Business/dp/0470499273/ref=sr_1_54?ie=UTF8&s=books-intl-de&qid=1289989088&sr=1-54




http://www.amazon.de/Social-Media-Small-Business-Marketing/dp/1453824693/ref=sr_1_55?ie=UTF8&s=books-intl-de&qid=1289989088&sr=1-55


http://www.amazon.de/Power-Real-Time-Social-Media-Marketing/dp/0071752633/ref=sr_1_56?ie=UTF8&s=books-intl-de&qid=1289989088&sr=1-56






http://www.amazon.de/Dragonfly-Effect-Effective-Powerful-Social/dp/0470614153/ref=sr_1_57?ie=UTF8&s=books-intl-de&qid=1289989088&sr=1-57




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http://www.amazon.de/Content-Rules-Podcasts-Webinars-Customers/dp/0470648287/ref=sr_1_61?ie=UTF8&s=books-intl-de&qid=1289989102&sr=1-61







http://www.amazon.de/Groundswell-Winning-Transformed-Social-Technologies/dp/1422125009/ref=sr_1_64?ie=UTF8&s=books-intl-de&qid=1289989102&sr=1-64











The New Influencers: A

Marketer's Guide to the New

Social Media (Books to

Build Your Career by)

Paul Gillin und

Geoffrey A.

Moore von Linden

Pub Co Inc

Mai 2009

Marketing in a Web 2.0

World: Using Social Media,

Webinars, Blogs, and More

to Boost Your Small

Business on a Budget (Sales

Marketing)

Peter VanRysdam

und Brian

Goldfarb von

Atlantic Pub Co

Juni 2010

The Hyper-Social

Organization: Eclipse Your

Competition by Leveraging

Social Media

Francois Gossieaux

und Edward K.

Moran von

Mcgraw-Hill

Professional

1. Juli 2010

Social Media 101: Tactics

and Tips to Develop Your

Business Online

Chris Brogan von

John Wiley & Sons

12. März 2010

Socialnomics: How Social

Media Transforms the Way

We Live and Do Business

Erik Qualman von

John Wiley & Sons

7. Dezember 2010

301 Ways to Use Social

Media to Boost Your

Marketing

Catherine

Parker von

Mcgraw-Hill

Professional

Sociable!: How Social Media

Is Turning Sales and

Marketing Upside Down

Shane Gibson und

Stephen Jagger von

Booksurge Llc

27. Dezember 2009

SocialCorp: Social Media

Goes Corporate (Voices That

Matter)

Joel Postman von

New Riders

8. Dezember 2008

http://www.amazon.de/New-Influencers-Marketers-Social-Career/dp/1884956947/ref=sr_1_65?ie=UTF8&s=books-intl-de&qid=1289989102&sr=1-65




http://www.amazon.de/Marketing-Web-2-0-World-Webinars/dp/1601383177/ref=sr_1_66?ie=UTF8&s=books-intl-de&qid=1289989102&sr=1-66






http://www.amazon.de/Hyper-Social-Organization-Eclipse-Competition-Leveraging/dp/0071714022/ref=sr_1_67?ie=UTF8&s=books-intl-de&qid=1289989102&sr=1-67




http://www.amazon.de/Social-Media-101-Tactics-Business/dp/0470563419/ref=sr_1_69?ie=UTF8&s=books-intl-de&qid=1289989102&sr=1-69



http://www.amazon.de/Socialnomics-Social-Media-Transforms-Business/dp/0470638842/ref=sr_1_72?ie=UTF8&s=books-intl-de&qid=1289989102&sr=1-72



http://www.amazon.de/Ways-Social-Media-Boost-Marketing/dp/0071739041/ref=sr_1_75?ie=UTF8&s=books-intl-de&qid=1289989119&sr=1-75



http://www.amazon.de/Sociable-Social-Turning-Marketing-Upside/dp/1439264007/ref=sr_1_76?ie=UTF8&s=books-intl-de&qid=1289989119&sr=1-76



http://www.amazon.de/SocialCorp-Social-Corporate-Voices-Matter/dp/0321580087/ref=sr_1_77?ie=UTF8&s=books-intl-de&qid=1289989119&sr=1-77











Mastering Web 2.0:

Transform Your Business

Using Key Website and

Social Media Tools

Susan Rice

Lincoln von Kogan

Page

3. Juni 2009

Marketing to the Social Web:

How Digital Customer

Communities Build Your

Business

Larry Weber von

John Wiley & Son

20. März 2009


Dummies

Shiv Singh 29. September

2009

Social Marketing:

Influencing Behaviors for

Good

Philip Kotler und

Nancy R. Lee von

Sage Pubn Inc

12. Februar 2008

Social Media for Business:

101 Ways to Grow Your

Business Without Wasting

Your Time

Susan Sweeney und

Randall Craig von

Computer

Bookshops

August 2010

Online Consumer Behavior

in Social Media: Successful

Strategies to Get

Engagement, Loyalty, and

Sharing Behavior from Your

Customers

Silvia Vianello von

LAP LAMBERT

Academic

Publishing

16. September

2010

Power Friending:

Demystifying Social Media

to Grow Your Business

Amber Mac von

Portfolio

Hardcover

10. Juni 2010

Tactical Transparency: How

Leaders Can Leverage Social

Media to Maximize Value

and Build their Brand (J-B

International Association of

Business Communicators)

Shel Holtz, John C.

Havens, und Lynne

D. Johnson von

John Wiley & Sons

25. November

2008

http://www.amazon.de/Mastering-Web-2-0-Transform-Business/dp/0749454660/ref=sr_1_79?ie=UTF8&s=books-intl-de&qid=1289989119&sr=1-79




http://www.amazon.de/Marketing-Social-Web-Customer-Communities/dp/0470410973/ref=sr_1_80?ie=UTF8&s=books-intl-de&qid=1289989119&sr=1-80




http://www.amazon.de/Social-Media-Marketing-Dummies-Singh/dp/0470585307/ref=sr_1_83?ie=UTF8&s=books-intl-de&qid=1289989119&sr=1-83


http://www.amazon.de/Social-Marketing-Influencing-Behaviors-Good/dp/1412956471/ref=sr_1_88?ie=UTF8&s=books-intl-de&qid=1289989133&sr=1-88



http://www.amazon.de/Social-Media-Business-Without-Wasting/dp/193164490X/ref=sr_1_93?ie=UTF8&s=books-intl-de&qid=1289989133&sr=1-93




http://www.amazon.de/Online-Consumer-Behavior-Social-Media/dp/384335555X/ref=sr_1_94?ie=UTF8&s=books-intl-de&qid=1289989133&sr=1-94






http://www.amazon.de/Power-Friending-Demystifying-Social-Business/dp/1591843286/ref=sr_1_95?ie=UTF8&s=books-intl-de&qid=1289989133&sr=1-95



http://www.amazon.de/Tactical-Transparency-International-Association-Communicators/dp/0470293705/ref=sr_1_96?ie=UTF8&s=books-intl-de&qid=1289989133&sr=1-96














Monkeys with Typewriters:

Myths and Realities of Social

Media at Work

Jemima Gibbons

und Luis

Suarez von

Triarchy Press Ltd

Dezember 2009

Social Media Success!:

Practical Advice and Real

World Examples for Social

Media Engagement Using

Social Networking Tools

Like Linkedin, Twit

Janet Fouts von

Happy About

20. Oktober 2009

The Social Media Handbook

- The How to on Social

Media, Complete Expert's

Hints and Tips Guide by the

Leading Experts, Everything

You Need to Know abo

Dan Bell von

Tebbo

29. August 2009

Mediamasters: Insider

Secrets from the Big Names

of Broadcast, Print & Social

Media

Alan Stevens,

Jeremy Nicholas,

und Debbie

Jenkins von Lean

Marketing Press

3. April 2009

Mixing Social Media &

Traditional Media to

Improve Profits

Alan Stevens von

Lean Marketing

Press

8. Oktober 2009

The Social Media Survival

Guide: Everything You Need

to Know to Grow Your

Business Exponentially with

Social Media

Sherrie Ann Madia

und Paul

Borgese von

Basecamp

Communications,

Llc

Februar 2010

Brand On-line Communities

and Companies: Living the

"social media revolution".

The use of Web 2.0 tools for

interaction with users

Giulia Bignoli von

LAP LAMBERT

Academic

Publishing

8. Mai 2010

Public Relations and the

Social Web: How to Use

Social Media and Web 2.0 in

Communications

Rob Brown von

Kogan Page

3. April 2009

http://www.amazon.de/Monkeys-Typewriters-Myths-Realities-Social/dp/0956263143/ref=sr_1_99?ie=UTF8&s=books-intl-de&qid=1289989151&sr=1-99



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Do Your Own PR: The A-Z

of Growing Your Business

Through the Press,

Networking & Social Media

Paula Gardner und

Debbie Jenkins von

Lean Marketing

Press

5. Mai 2009

Online Community

Handbook: Building Your

Business and Brand on the

Web

Anna Buss und

Nancy Strauss von

New Riders

6. März 2009

The Social Network

Business Plan: 18 Strategies

That Will Create Great

Wealth

David Silver von

John Wiley & Sons

20. März 2009

Understanding Digital

Marketing: Marketing

Strategies for Engaging the

Digital Generation

Damian Ryan und

Calvin Jones von

Kogan Page

3. Dezember 2008

Social Nation: How to

Harness the Power of Social

Media to Attract Customers,

Motivate Employees, and

Grow Your Business

Barry D. Libert von

John Wiley & Sons

1. Oktober 2010

Real-Time Marketing & PR:

How to Instantly Engage

Your Market, Connect with

Customers, and Create

Products that Grow Your

Business Now

David Meerman

Scott von John

Wiley & Sons

2. November 2010

UnMarketing: Stop

Marketing. Start Engaging.

Scott Stratten von

John Wiley & Sons

24. September

2010

E-Riches 2.0: Next-

Generation Marketing

Strategies for Making

Millions Online

Scott Fox von

Amacom Books

1. Mai 2009

http://www.amazon.de/Do-Your-Own-PR-Networking/dp/1905430604/ref=sr_1_102?ie=UTF8&s=books-intl-de&qid=1289989151&sr=1-102




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DigiMarketing: The

Essential Guide to New

Media & Digital Marketing:

The Essential Guide to New

Media and Digital Marketing

Kent Wertime und

Ian Fenwick von

John Wiley & Sons

15. Februar 2008

Social Media Directory: The

Ultimate Guide to Facebook,

Twitter, and Linkedin

Resources

Jeffery A.

Riley von Que

Corp

13. August 2010

Viral Explosions!: Proven

Techniques to Expand,

Explode, or Ignite Your

Business or Brand Online

Peggy McColl und

Michael E.

Gerber von Career

Pr

25. April 2010

Know Me, Like Me, Follow

Me: What Online Social

Networking Means for You

and Your Business

Penny Power und

Thomas Power von

Headline

1. Oktober 2009

Everything You Ever

Wanted to Know about

Social Media, But Were

Afraid to Ask...: Building

Your Business Using

Consumer Generated Media

Hilary Jm Topper

Mpa von Iuniverse

Star

8. Juli 2009

Marketing Public Relations:

A Marketer's Approach to

Public Relations and Social

Media

Gaetan T.

Giannini von

Prentice Hall

23. Juli 2009

A Survival Guide to Social

Media and Web 2.0

Optimization: Strategies,

Tactics, and Tools for

Succeeding in the Social

Web

Deltina Hay von

Dalton Publishing

März 2009

Online Public Relations: A

Practical Guide to

Developing an Online

Strategy in the World of

Social Media (PR in

Practice)

David Phillips und

Philip Yound von

Kogan Page

3. Mai 2009

http://www.amazon.de/DigiMarketing-Essential-Guide-Digital-Marketing/dp/0470822317/ref=sr_1_132?ie=UTF8&s=books-intl-de&qid=1289989186&sr=1-132





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(E)volving Marketing with

Social Media

Gino Cosme von

Chandos

Publishing

1. April 2008

Reshaping Your Business

with Web 2.0: Using the

New Collaborative

Technologies to Lead

Business Transformation:

Using New Social

Technologies to Lead

Business Transformation

Vince Casarez,

Billy Cripe, und

Jean Sini von

Mcgraw-Hill

Professional

1. Oktober 2008

The Social Factor: Innovate,

Ignite, and Win Through

Mass Collaboration and

Social Networking

Maria Azua von

Prentice Hall

International

13. August 2009

The New Handshake: Sales

Meets Social Media

Joan C. Curtis und

Barbara

Giamanco von

Praeger Frederick a

5. August 2010

Social Media for Home

Builders: It's Easier Than

You Think

Carol M.

Flammer von

Builderbooks

15. Januar 2010

Twittfaced: Your Toolkit for

Understanding and

Maximizing Social Media

Jacob Morgan und

Josh S. Peters von

Clay Bridges

Communications &

Publishing

September 2009

Everything You Ever

Wanted to Know about

Social Media, But Were

Afraid to Ask...: Building

Your Business Using

Consumer Generated Media

Hilary Jm Topper

Mpa von Iuniverse

Star

8. Juli 2009

http://www.amazon.de/volving-Marketing-Social-Media/dp/1843344092/ref=sr_1_149?ie=UTF8&s=books-intl-de&qid=1289989216&sr=1-149


http://www.amazon.de/Reshaping-Your-Business-Collaborative-Transformation/dp/0071600787/ref=sr_1_157?ie=UTF8&s=books-intl-de&qid=1289989241&sr=1-157








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Is Your Business Ready? for

the Social Media Revolution

Peter B. Giblett von

Peepal Tree Pr

27. Juli 2010

Friends, Followers, and

Customer Evangelists: The

2010 Business Owner's

Guide to Social Media

Conrad Hall von

Morgan James

Publishing

20. Juli 2010

42 Rules of Social Media for

Small Business: A Modern

Survival Guide That

Answers the Question "What

Do I Do with Social Media"?

Jennifer L.

Jacobson und Laura

Lowell von Super

Star Press

19. Oktober 2009

Do It Wrong Quickly: How

the Web Changes the Old

Marketing Rules (IBM

Press)

Mike Moran und

Geoffrey

Ramsey von

Prentice Hall

13. September

2007

Online Marketing: Online

Media Planning, Pay Per

Click Search Marketing,

Organic Search Engine

Optimization, Email

Marketing, Affiliate

Marketing, ... Marketing,

Social Networks and

Analytics

Ravi Damani,

Chetan Damani,

Dana Farbo, und

Jane Linton von

Imano Plc

20. November

2005

Social Marketing: Why

Should the Devil Have All

the Best Tunes?: The

Potential

Gerard

Hastings von

Butterworth

Heinemann

25. Juni 2007

Turn Clicks Into Customers:

Proven Marketing

Techniques for Converting

Online Traffic Into Revenue

Duane Forrester

und Bryan

Eisenberg von

Mcgraw-Hill

Professional

1. Mai 2010

http://www.amazon.de/Business-Ready-Social-Media-Revolution/dp/1452846804/ref=sr_1_171?ie=UTF8&s=books-intl-de&qid=1289989258&sr=1-171


http://www.amazon.de/Friends-Followers-Customer-Evangelists-Business/dp/1600377424/ref=sr_1_172?ie=UTF8&s=books-intl-de&qid=1289989258&sr=1-172




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http://www.amazon.de/Do-Wrong-Quickly-Changes-Marketing/dp/0132255960/ref=sr_1_175?ie=UTF8&s=books-intl-de&qid=1289989258&sr=1-175




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http://www.amazon.de/Social-Marketing-Should-Devil-Potential/dp/0750683503/ref=sr_1_180?ie=UTF8&s=books-intl-de&qid=1289989258&sr=1-180




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Ripple Effect: How

Empowered Involvement

Drives Word of Mouth

Martin Oetting von

Gabler

24. September

2009

Digital Play: The Interaction

of Technology, Culture, and

Marketing

Greig Peuter, Nick

Dyer-Witheford,

und Stephen

Kline von Mcgill

Queens Univ Pr

Juni 2003

The Everything Guide to

Social Media: All You Need

to Know about Participating

in Today's Most Popular

Online Communities

(Everything (Business &

Personal Finance))

John K. Waters,

Waters John K.,

und John

Lester von Adams

Pub

26. November

2010

Principles and Practice of

Social Marketing: An

International Perspective

Rob Donovan und

Nadine Henley von

Cambridge

University Press

28. Oktober 2010

Pay Attention!: How to

Listen, Respond, and Profit

from Customer Feedback

Ann Thomas und

Jill Applegate von

John Wiley & Sons

25. Juni 2010

Trust Agents: Using the Web

to Build Influence, Improve

Reputation, and Earn Trust

Chris Brogan und

Julien Smith von

John Wiley & Sons

17. September

2010

Engage: The Complete

Guide for Brands and

Businesses to Build,

Cultivate, and Measure

Success in the New Web

Brian Solis von

John Wiley & Sons

30. März 2010

ROI of Social Media: How

to Improve the Return on

Your Social Marketing

Investment

Guy Powell, Steven

Groves, und Jerry

Dimos von John

Wiley & Sons

23. Dezember 2010

http://www.amazon.de/Ripple-Effect-Empowered-Involvement-Drives/dp/3834920096/ref=sr_1_183?ie=UTF8&s=books-intl-de&qid=1289989291&sr=1-183



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Competitive Strategy for

Media Firms: Strategic and

Brand Management in

Changing Media Markets

(Lea's Communication)

Sylvia M. Chan-

Olmsted und Chan-

Olmsted von

Lawrence Erlbaum

Associates Inc

Dezember 2005

Digital Engagement: Internet

Marketing That Captures

Customers and Builds

Intense Brand Loyalty

L. Harden von

Mcgraw-Hill

Professional

1. Januar 2009

Hands-On Social Marketing:

A Step-By-Step Guide to

Designing Change for Good

edra Kline

Weinreich von

Sage Pubn Inc

12. Oktober 2010

Social Marketing to the

Business Customer: Listen to

Your B2B Market, Generate

Major Account Leads, and

Build Client Relationships

Paul Gillin und

Eric

Schwartzman von

John Wiley & Sons

29. Dezember 2010

Radically Transparent:

Monitoring and Managing

Reputations Online

Andy Beal und

Judy Strauss von

John Wiley & Sons

29. Februar 2008

Marketing Manual: Focus on

Social Media

Bren Monteiro von

Unknown

Social Media Strategies for

Professionals and Their

Firms: The Guide to

Establishing Credibility and

Accelerating Relationships

(Wiley Professional

Advisory Services)

Michelle

Golden von John

Wiley & Sons

17. November

2010

Advertising and New Media Spurgeon Christ

und Christina

Spurgeon von

Routledge

Chapman & Hall

26. Dezember 2007

http://www.amazon.de/Competitive-Strategy-Media-Firms-Communication/dp/0805848126/ref=sr_1_242?ie=UTF8&s=books-intl-de&qid=1289989434&sr=1-242





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http://www.amazon.de/Radically-Transparent-Monitoring-Managing-Reputations/dp/0470190825/ref=sr_1_273?ie=UTF8&s=books-intl-de&qid=1289989471&sr=1-273



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http://www.amazon.de/Marketing-Manual-Focus-Social-Media/dp/1170094600/ref=sr_1_290?ie=UTF8&s=books-intl-de&qid=1289989533&sr=1-290

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http://www.amazon.de/Advertising-New-Media-Spurgeon-Christ/dp/0415430348/ref=sr_1_303?ie=UTF8&s=books-intl-de&qid=1289989554&sr=1-303

Read This First: The

Executive's Guide to New

Media-From Blogs to Social

Networks

Ron Ploof von

Iuniverse Star

12. November

2009

Social Media Roi: Managing

and Measuring Social Media

Efforts in Your Organization

(Que Biz-Tech)

Olivier

Blanchard von Que

Corp

18. Februar 2011

The New Language of

Marketing 2.0: How to Use

Angels to Energize Your

Market: Screaming ANGEL

Sandy Carter,

Bruce Harreld, und

Roy A. Young von

Addison Wesley

Pub Co Inc

28. November

2008

Branding Yourself: How to

Use Social Media to Invent

or Reinvent Yourself (Que

Biz-Tech)

Erik Deckers und

Kyle Lacy von Que

Corp

15. Dezember 2010

Manager's Guide to Social

Media (Briefcase Books)

Scott Klososky und

Klososky Scott von

Mcgraw-Hill

Professional

1. Februar 2011

Implementing Word of

Mouth Marketing: Online

Strategies to Identify

Influencers, Craft Stories,

and Draw Customers

Idil M. Cakim von

John Wiley & Sons

26. Januar 2010

Customer Service: New

Rules for a Social Media

World (Que Biz-Tech)

Peter

Shankman von Que

Corp

27. Dezember 2010

Face-To-Face Is the Ultimate

Social Media

Larry

Blumsack von

Zoka Institute, Llc

Oktober 2010

http://www.amazon.de/Read-This-First-Executives-Media/dp/1440166854/ref=sr_1_317?ie=UTF8&s=books-intl-de&qid=1289989611&sr=1-317




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http://www.amazon.de/New-Language-Marketing-2-0-Screaming/dp/0137142498/ref=sr_1_366?ie=UTF8&s=books-intl-de&qid=1289989698&sr=1-366




http://www.amazon.de/Branding-Yourself-Social-Reinvent-Biz-Tech/dp/0789747278/ref=sr_1_385?ie=UTF8&s=books-intl-de&qid=1289989760&sr=1-385




http://www.amazon.de/Managers-Guide-Social-Media-Briefcase/dp/0071754334/ref=sr_1_397?ie=UTF8&s=books-intl-de&qid=1289989786&sr=1-397


http://www.amazon.de/Implementing-Word-Mouth-Marketing-Influencers/dp/0470442557/ref=sr_1_409?ie=UTF8&s=books-intl-de&qid=1289989820&sr=1-409





http://www.amazon.de/Customer-Service-Rules-Social-Biz-Tech/dp/078974709X/ref=sr_1_418?ie=UTF8&s=books-intl-de&qid=1289989820&sr=1-418



http://www.amazon.de/Face-Face-Ultimate-Social-Media/dp/0982988206/ref=sr_1_419?ie=UTF8&s=books-intl-de&qid=1289989820&sr=1-419










Promote Your Business or

Cause Using Social Media

Dennis J.

Smith von Peepal

Tree Pr

24. Mai 2010

Social Media for Small

Business: Planning It Out,

Setting It Up and Making It

Work

Ann E. Schutz 6. Oktober 2010

How to Create a Personal

Brand As a Business

Executive: Using Social

Media Web Sites, Speaking

Engagements and Published

Articles As a Way to Make a

Name for Yourself

Stephanie Fierman 31. Juli 2005

Enterprise Social

Technology: Helping

Organizations Harness the

Power of Social Media,

Social Networking, Social

Relevancy

Scott Klososky von

Greenleaf

Enterprises Inc

Januar 2011

Mobile Future

@mocom2020: A

collaborative vision of the

future of Mobile Media and

Communication

Monty C. M.

Metzger von Books

on Demand Gmbh

10. September

2009

Social Persuasion Robbin Block von

Block Media

Februar 2010

The Whuffie Factor: Using

the Power of Social

Networks to Build Your

Business

Tara Hunt und

Karen White von

Tantor Media Inc

18. Juni 2009

http://www.amazon.de/Promote-Business-Cause-Using-Social/dp/1452846294/ref=sr_1_421?ie=UTF8&s=books-intl-de&qid=1289989839&sr=1-421


http://www.amazon.de/Social-Media-Small-Business-Planning/dp/1453715282/ref=sr_1_422?ie=UTF8&s=books-intl-de&qid=1289989839&sr=1-422




http://www.amazon.de/Create-Personal-Brand-Business-Executive/dp/1597015563/ref=sr_1_423?ie=UTF8&s=books-intl-de&qid=1289989839&sr=1-423







http://www.amazon.de/Enterprise-Social-Technology-Organizations-Networking/dp/1608320863/ref=sr_1_424?ie=UTF8&s=books-intl-de&qid=1289989839&sr=1-424






http://www.amazon.de/Mobile-Future-mocom2020-collaborative-Communication/dp/3839109337/ref=sr_1_438?ie=UTF8&s=books-intl-de&qid=1289989869&sr=1-438





http://www.amazon.de/Social-Persuasion-Robbin-Block/dp/0982601301/ref=sr_1_464?ie=UTF8&s=books-intl-de&qid=1289990033&sr=1-464

http://www.amazon.de/Whuffie-Factor-Social-Networks-Business/dp/1400112214/ref=sr_1_465?ie=UTF8&s=books-intl-de&qid=1289990033&sr=1-465








http://www.amazon.de/Social-Persuasion-Robbin-Block/dp/0982601301/ref=sr_1_464?ie=UTF8&s=books-intl-de&qid=1289990033&sr=1-464


Experience The Message:

How Experiential Marketing

Is Changing The Brand

World

Max

Lenderman von

McClelland &

Stewart

22. November

2005

Socialnomics: How Social

Media Transforms the Way

We Live and Do Business,

Mobipocket Edition

Erik Qualman von

John Wiley & Sons

Inc (E)

11. August 2009

PR Rainmaker: Three Simple

Rules for Using the News

Media to Attract Customers

and Clients

Rusty Cawley von

To

Excel/Kaleidoscope

Sof

1. Januar 2001

Brains on Fire: Igniting

Powerful, Sustainable, Word

of Mouth Movements

Robbin Phillips,

Greg Cordell, Geno

Church, und Spike

Jones von John

Wiley & Sons

21. September

2010

The Ultimate Web

Marketing Guide

Michael Miller von

Que

29. Oktober 2010

What the Heck is Social

Media. . .and why does my

business NEED IT?

Linda Frakes von

lulu.com

29. März 2010

Never Say Die: The Myth

and Marketing of the New

Old Age

Susan Jacoby von

Tantor Media Inc

Februar 2011

Viral Loop: The Power of

Pass-It-On

Adam L.

Penenberg von

Hodder &

Stoughton

19. August 2010

http://www.amazon.de/Experience-Message-Experiential-Marketing-Changing/dp/0771052642/ref=sr_1_504?ie=UTF8&s=books-intl-de&qid=1289990138&sr=1-504




http://www.amazon.de/Socialnomics-Social-Transforms-Business-Mobipocket/dp/0470521805/ref=sr_1_516?ie=UTF8&s=books-intl-de&qid=1289990162&sr=1-516




http://www.amazon.de/PR-Rainmaker-Attract-Customers-Clients/dp/0595243991/ref=sr_1_531?ie=UTF8&s=books-intl-de&qid=1289990412&sr=1-531




http://www.amazon.de/Brains-Fire-Igniting-Sustainable-Movements/dp/0470614188/ref=sr_1_545?ie=UTF8&s=books-intl-de&qid=1289990446&sr=1-545



http://www.amazon.de/Ultimate-Web-Marketing-Guide/dp/0789741008/ref=sr_1_553?ie=UTF8&s=books-intl-de&qid=1289990491&sr=1-553


http://www.amazon.de/What-Heck-Social-Media-business/dp/0557300916/ref=sr_1_560?ie=UTF8&s=books-intl-de&qid=1289990491&sr=1-560



http://www.amazon.de/Never-Say-Die-Myth-Marketing/dp/1452600376/ref=sr_1_598?ie=UTF8&s=books-intl-de&qid=1289990571&sr=1-598



http://www.amazon.de/Viral-Loop-Power-Pass/dp/0340918691/ref=sr_1_609?ie=UTF8&s=books-intl-de&qid=1289990607&sr=1-609









Net, Blogs and Rock 'n' Roll:

How Digital Discovery

Works and What It Means

for Consumers, Creators and

Culture

David Jennings von

Nicholas Brealey

Publishing

13. September

2007

E-Habits: What You Must

Do to Optimize Your

Professional Digital Presence

Elizabeth

Charnock von

Mcgraw-Hill

Professional

1. August 2010

Online Matchmaking Monica T. Whitty,

Andrea J. Baker,

und James A.

Inman von

Palgrave

29. Mai 2007

Click: What We Do Online

and Why It Matters

Bill Tancer von

Harpercollins

5. Februar 2009

Smart Networking: Attract a

Following in Person and

Online

Liz Lynch von

Mcgraw Hill Book

Co

30. November

2008

Viral Loop: From Facebook

to Twitter, How Today's

Smartest Businesses Grow

Themselves

Adam L.

Penenberg und

Richard Allen von

Tantor Media Inc

27. Oktober 2009

Satisfied Customers Tell

Three Friends, Angry

Customers Tell 3,000:

Running a Business in

Today's Consumer-Driven

World

Pete Blackshaw

und Lloyd

James von Tantor

Media Inc

Juli 2008

Endless Referrals: Network

Your Everyday Contacts Into

Sales

Bob Burg von

Mcgraw Hill Book

Co

19. Mai 2008

http://www.amazon.de/Net-Blogs-Rock-Roll-Discovery/dp/1857883985/ref=sr_1_611?ie=UTF8&s=books-intl-de&qid=1289990607&sr=1-611





http://www.amazon.de/Habits-Optimize-Professional-Digital-Presence/dp/0071629955/ref=sr_1_613?ie=UTF8&s=books-intl-de&qid=1289990635&sr=1-613



http://www.amazon.de/Online-Matchmaking-Monica-T-Whitty/dp/1403998493/ref=sr_1_632?ie=UTF8&s=books-intl-de&qid=1289990658&sr=1-632

http://www.amazon.de/Click-What-Online-Why-Matters/dp/0007277830/ref=sr_1_633?ie=UTF8&s=books-intl-de&qid=1289990658&sr=1-633


http://www.amazon.de/Smart-Networking-Attract-Following-Person/dp/0071602941/ref=sr_1_681?ie=UTF8&s=books-intl-de&qid=1289990859&sr=1-681



http://www.amazon.de/Viral-Loop-Facebook-Businesses-Themselves/dp/1400163781/ref=sr_1_693?ie=UTF8&s=books-intl-de&qid=1289990895&sr=1-693




http://www.amazon.de/Satisfied-Customers-Three-Friends-Angry/dp/1400107318/ref=sr_1_707?ie=UTF8&s=books-intl-de&qid=1289990925&sr=1-707






http://www.amazon.de/Endless-Referrals-Network-Everyday-Contacts/dp/0071462074/ref=sr_1_732?ie=UTF8&s=books-intl-de&qid=1289991019&sr=1-732





http://www.amazon.de/Online-Matchmaking-Monica-T-Whitty/dp/1403998493/ref=sr_1_632?ie=UTF8&s=books-intl-de&qid=1289990658&sr=1-632






Public Relations in Global

Cultural Contexts: Multi-

Paradigmatic Perspectives

(Routledge Communication)

Nilanjana Bardhan

und C. Kay

Weaver von

Routledge

Chapman & Hall

2. Februar 2011

The Network Is Your

Customer: Five Strategies to

Thrive in a Digital Age

David Rogers von

Yale Univ Pr

28. Februar 2011

Not for Free: Making Money

in the Digital Age

Saul J.

Bermann von

Harvard Business

15. März 2011

http://www.amazon.de/Public-Relations-Global-Cultural-Contexts/dp/0415872863/ref=sr_1_828?ie=UTF8&s=books-intl-de&qid=1289991336&sr=1-828




http://www.amazon.de/Network-Your-Customer-Strategies-Digital/dp/0300165870/ref=sr_1_835?ie=UTF8&s=books-intl-de&qid=1289991363&sr=1-835



http://www.amazon.de/Not-Free-Making-Money-Digital/dp/142213167X/ref=sr_1_861?ie=UTF8&s=books-intl-de&qid=1289991439&sr=1-861





Speziell


Socialnomics: How Social Media

Transforms the Way We Live

and Do Business

Erik

Qualman von

John Wiley &

Sons

8. September 2009

Social Media Metrics: How to

Measure and Optimize Your

Marketing Investment (New


Jim Sterne von

John Wiley &

Sons

16. April 2010

Social Media and Marketing in

China: Making Sense of the Buzz

Sam Flemming

und Daisy

Zhang von

John Wiley &

Sons

25. März 2011

Fire Your Publicist!: The

Author's Guide to Marketing

Books and Ideas Through Social

Media

Nettie

Hartsock von

Benbella

Books

Februar 2011

The Handbook of Online and

Social Media Research: Tools

and Techniques for Market

Researchers

Ray

Poynter von

John Wiley &

Sons

13. August 2010

Yes We Did! An Inside Look at

How Social Media Built the

Obama Brand (Voices That

Matter)

Rahaf

Harfoush von

New Riders

14. Mai 2009

CRM at the Speed of Light:

Social CRM Strategies, Tools,

and Techniques for Engaging

Your Customers: CRM 2.0

Strategies, Tools, and Techniques

for Engaging Your Customers

Paul Greenberg

und Marc

Benioff von

Mcgraw-Hill

Professional

1. Oktober 2009




http://www.amazon.de/Social-Media-Metrics-Marketing-Investment/dp/0470583789/ref=sr_1_10?ie=UTF8&s=books-intl-de&qid=1289988988&sr=1-10




http://www.amazon.de/Social-Media-Marketing-China-Making/dp/0470825065/ref=sr_1_13?ie=UTF8&s=books-intl-de&qid=1289989027&sr=1-13


http://www.amazon.de/Fire-Your-Publicist-Authors-Marketing/dp/1935618148/ref=sr_1_31?ie=UTF8&s=books-intl-de&qid=1289989051&sr=1-31




http://www.amazon.de/Handbook-Online-Social-Media-Research/dp/0470710403/ref=sr_1_39?ie=UTF8&s=books-intl-de&qid=1289989072&sr=1-39




http://www.amazon.de/Inside-Social-Media-Voices-Matter/dp/0321631536/ref=sr_1_48?ie=UTF8&s=books-intl-de&qid=1289989072&sr=1-48




http://www.amazon.de/CRM-Speed-Light-Strategies-Techniques/dp/0071590455/ref=sr_1_53?ie=UTF8&s=books-intl-de&qid=1289989088&sr=1-53













IPhone and IPad Apps

Marketing: Secrets to Selling

Your IPhone and IPad Apps (Que

Biz-Tech)

Jeffrey

Hughes von

Que

12. April 2010

Marketing in the Age of Google:

Your Online Strategy IS Your

Business Strategy

Vanessa

Fox von John

Wiley & Sons

28. Mai 2010

Branded!: How Retailers Engage

Consumers with Social Media

and Mobility (Wiley & SAS

Business)

Bernie

Brennan und

Lori

Schafer von

John Wiley &

Sons

2. November 2010

Pitch Perfect: Communicating

with Traditional and Social

Media for Scholars, Researchers,

and Academic Leaders

William Tyson

und Robert

Zemsky von

Stylus Pub Llc

31. Mai 2010

Marketing 3.0: From Products to

Customers to the Human Spirit

Philip

Kotler von

John Wiley &

Sons

25. Mai 2010

Strategic Public Relations

Management: Planning and

Managing Effective

Communication Programs (Lea's

Communication)

Erica W.

Austin und

Bruce E.

Pinkleton von

Lawrence

Erlbaum Assoc

Inc

28. Juli 2006

International Communications

Strategy: Developments in Cross-

Cultural Communications, PR

and Social Media

Silvia Cambie

und Yang-May

Ooi von Kogan

Page

3. Juli 2009

Marketing Communications: A

Brand Narrative Approach

Micael Dahlen,

Fredrik Lange,

und Terry

Smith von John

Wiley & Sons

4. Dezember 2009

http://www.amazon.de/IPhone-IPad-Apps-Marketing-Biz-Tech/dp/0789744279/ref=sr_1_62?ie=UTF8&s=books-intl-de&qid=1289989102&sr=1-62




http://www.amazon.de/Marketing-Age-Google-Strategy-Business/dp/0470537191/ref=sr_1_70?ie=UTF8&s=books-intl-de&qid=1289989102&sr=1-70



http://www.amazon.de/Branded-Retailers-Consumers-Mobility-Business/dp/0470768673/ref=sr_1_74?ie=UTF8&s=books-intl-de&qid=1289989119&sr=1-74




http://www.amazon.de/Pitch-Perfect-Communicating-Traditional-Researchers/dp/1579223338/ref=sr_1_89?ie=UTF8&s=books-intl-de&qid=1289989133&sr=1-89




http://www.amazon.de/Marketing-3-0-Products-Customers-Spirit/dp/0470598824/ref=sr_1_111?ie=UTF8&s=books-intl-de&qid=1289989169&sr=1-111


http://www.amazon.de/Strategic-Public-Relations-Management-Communication/dp/0805853812/ref=sr_1_129?ie=UTF8&s=books-intl-de&qid=1289989186&sr=1-129





http://www.amazon.de/International-Communications-Strategy-Developments-Cross-Cultural/dp/074945329X/ref=sr_1_133?ie=UTF8&s=books-intl-de&qid=1289989200&sr=1-133




http://www.amazon.de/Marketing-Communications-Brand-Narrative-Approach/dp/0470319925/ref=sr_1_160?ie=UTF8&s=books-intl-de&qid=1289989241&sr=1-160










Corporate Social Responsibility:

Doing the Most Good for Your

Company and Your Cause

Philip Kotler

und Nancy

Lee von John

Wiley & Sons

18. Januar 2005

Barack Obama's Social Media

Lessons for Business

Bullock David,

Leary Brent,

und David

Bullock von

White Bullock

Group, Inc

Dezember 2008

140 Characters: A Style Guide

for the Short Form

Dom

Sagolla von

John Wiley &

Sons

23. Oktober 2009

Guerrilla Marketing Goes Green:

Winning Strategies to Improve

Your Profits and Your Planet

Jay Conrad

Levinson und

Shel

Horowitz von

John Wiley &

Sons

28. Januar 2010

Marketing to the Social Web:

How Digital Customer

Communities Build Your

Business

Larry

Weber von

Wiley & Sons

6. Juli 2007

SEO: Search Engine

Optimization Bible (Bible

(Wiley))

Jerri L.

Ledford von

John Wiley &

Sons

14. Dezember 2007

How to Succeed in Business

Using LinkedIn: Making

Connections and Capturing

Opportunities on the World's #1

Business Networking Site

Eric Butow

und Kathleen

Taylor von

Mcgraw-Hill

Professional

1. September 2008

Google Advertising Tools Harold

Davis von

O'Reilly Media

3. Februar 2006

http://www.amazon.de/Corporate-Social-Responsibility-Doing-Company/dp/0471476110/ref=sr_1_161?ie=UTF8&s=books-intl-de&qid=1289989241&sr=1-161



http://www.amazon.de/Barack-Obamas-Social-Lessons-Business/dp/0578008025/ref=sr_1_167?ie=UTF8&s=books-intl-de&qid=1289989241&sr=1-167


http://www.amazon.de/140-Characters-Style-Guide-Short/dp/0470556137/ref=sr_1_224?ie=UTF8&s=books-intl-de&qid=1289989388&sr=1-224


http://www.amazon.de/Guerrilla-Marketing-Goes-Green-Strategies/dp/0470409517/ref=sr_1_256?ie=UTF8&s=books-intl-de&qid=1289989454&sr=1-256







http://www.amazon.de/SEO-Search-Engine-Optimization-Bible/dp/0470175001/ref=sr_1_408?ie=UTF8&s=books-intl-de&qid=1289989786&sr=1-408



http://www.amazon.de/Succeed-Business-Using-LinkedIn-Opportunities/dp/081441074X/ref=sr_1_417?ie=UTF8&s=books-intl-de&qid=1289989820&sr=1-417





http://www.amazon.de/Google-Advertising-Tools-Harold-Davis/dp/0596101082/ref=sr_1_505?ie=UTF8&s=books-intl-de&qid=1289990162&sr=1-505








http://www.amazon.de/Google-Advertising-Tools-Harold-Davis/dp/0596101082/ref=sr_1_505?ie=UTF8&s=books-intl-de&qid=1289990162&sr=1-505

Breaking Up America:

Advertisers and the New Media

World

Joseph

Turow von

Univ of

Chicago Pr

15. Mai 1997

Social Network Analysis in

Telecommunications (Wiley &

SAS Business)

Carlos Andre

Reis

Pinheiro von

John Wiley &

Sons

9. März 2011

Seo for 2010: Search Engine

Optimization Secrets

Sean

Odom von

Lulu.Com

25. Dezember 2009

http://www.amazon.de/Breaking-Up-America-Advertisers-Media/dp/0226817490/ref=sr_1_525?ie=UTF8&s=books-intl-de&qid=1289990372&sr=1-525



http://www.amazon.de/Social-Network-Analysis-Telecommunications-Business/dp/047064754X/ref=sr_1_563?ie=UTF8&s=books-intl-de&qid=1289990491&sr=1-563



http://www.amazon.de/Seo-2010-Search-Optimization-Secrets/dp/0557161339/ref=sr_1_695?ie=UTF8&s=books-intl-de&qid=1289990895&sr=1-695





Facebook


Facebook Marketing: Leverage

Social Media to Grow Your

Business

Steve

Holzner von

Que

28. August 2008

Facebook Marketing: An Hour a

Day

Chris

Treadaway und

Giovanni

Gallucci von

John Wiley &

Sons

11. Mai 2010

Facebook Marketing For


(Computers))

Paul Dunay und

Richard

Krueger von

John Wiley &

Sons

27. Oktober 2009

Facebook Marketing: Designing

Your Next Marketing Campaign

(Que Biz-Tech)

Justin R.

Levy von Que

28. Juni 2010

The Facebook Marketing Book Dan Zarrella

und Alison

Driscoll von

O'Reilly Media

22. Dezember 2010

The Facebook Era: Tapping

Online Social Networks to

Market, Sell, and Innovate

Clara C.

Shih von

Prentice Hall

International

21. Juli 2010

http://www.amazon.de/Facebook-Marketing-Leverage-Social-Business/dp/0789738023/ref=sr_1_12?ie=UTF8&s=books-intl-de&qid=1289988988&sr=1-12



http://www.amazon.de/Facebook-Marketing-Hour-Chris-Treadaway/dp/0470569646/ref=sr_1_40?ie=UTF8&s=books-intl-de&qid=1289989072&sr=1-40


http://www.amazon.de/Facebook-Marketing-Dummies-Computers/dp/0470487623/ref=sr_1_49?ie=UTF8&s=books-intl-de&qid=1289989088&sr=1-49



http://www.amazon.de/Facebook-Marketing-Designing-Campaign-Biz-Tech/dp/0789743213/ref=sr_1_68?ie=UTF8&s=books-intl-de&qid=1289989102&sr=1-68



http://www.amazon.de/Facebook-Marketing-Book-Dan-Zarrella/dp/1449388485/ref=sr_1_90?ie=UTF8&s=books-intl-de&qid=1289989133&sr=1-90

http://www.amazon.de/Facebook-Era-Tapping-Networks-Innovate/dp/0137085125/ref=sr_1_114?ie=UTF8&s=books-intl-de&qid=1289989169&sr=1-114







http://www.amazon.de/Facebook-Marketing-Book-Dan-Zarrella/dp/1449388485/ref=sr_1_90?ie=UTF8&s=books-intl-de&qid=1289989133&sr=1-90


Twitter


Twitter Revolution:

How Social Media and

Mobile Marketing Is

Changing the Way We

Do Business & Market

Online

Deborah Micek und

Warren

Whitlock von Xeno

Press

18. Oktober 2008

Twitter Marketing: An

Hour a Day

Hollis Thomases von

John Wiley & Sons

12. Januar 2010

Twitter Marketing For

Dummies (For

Dummies (Computers))

Kyle Lacy von John

Wiley & Sons

13. November 2009

Get Rich with Twitter:

Harness the Power of

the Twitterverse and

Reach More Customers

Than Ever Before

L. Prince Dennis von

Mcgraw-Hill

Professional

1. Mai 2010

The Twitter Book Tim O'Reilly und

Sarah Milstein von

O'Reilly Media

29. Mai 2009

Twitter Power 2.0:

How to Dominate Your

Market One Tweet at a

Time

Joel Comm von John

Wiley & Sons

14. Mai 2010

Twitterville: How

Businesses Can Thrive

in the New Global

Neighborhoods

Shel Israel von

Portfolio Hardcover

3. September 2009

http://www.amazon.de/Twitter-Revolution-Marketing-Changing-Business/dp/1934275077/ref=sr_1_38?ie=UTF8&s=books-intl-de&qid=1289989072&sr=1-38






http://www.amazon.de/Twitter-Marketing-Hour-Hollis-Thomases/dp/0470562269/ref=sr_1_63?ie=UTF8&s=books-intl-de&qid=1289989102&sr=1-63


http://www.amazon.de/Twitter-Marketing-Dummies-Computers/dp/0470561726/ref=sr_1_107?ie=UTF8&s=books-intl-de&qid=1289989151&sr=1-107



http://www.amazon.de/Get-Rich-Twitter-Twitterverse-Customers/dp/007163844X/ref=sr_1_112?ie=UTF8&s=books-intl-de&qid=1289989169&sr=1-112





http://www.amazon.de/Twitter-Book-Tim-OReilly/dp/0596802811/ref=sr_1_125?ie=UTF8&s=books-intl-de&qid=1289989186&sr=1-125

http://www.amazon.de/Twitter-Power-2-0-Dominate-Market/dp/0470563362/ref=sr_1_127?ie=UTF8&s=books-intl-de&qid=1289989186&sr=1-127




http://www.amazon.de/Twitterville-Businesses-Thrive-Global-Neighborhoods/dp/1591842794/ref=sr_1_135?ie=UTF8&s=books-intl-de&qid=1289989200&sr=1-135








http://www.amazon.de/Twitter-Book-Tim-OReilly/dp/0596802811/ref=sr_1_125?ie=UTF8&s=books-intl-de&qid=1289989186&sr=1-125



Twitter Means

Business: How

Microblogging Can

Help or Hurt Your

Company

Julio Ojeda-

Zapata von Happy

About

14. November 2008

http://www.amazon.de/Twitter-Means-Business-Microblogging-Company/dp/1600051189/ref=sr_1_555?ie=UTF8&s=books-intl-de&qid=1289990491&sr=1-555






MySpace


MySpace

Marketing:

Creating a

Social Network

to Boom Your

Business

Sean

Percival von

Que Corp

28. Januar 2009

How to Make

Money on

Myspace:

Reach Millions

of Customers,

Grow Your

Business, and

Find Your

Fortune

Through Social

Networking

Sites

Dennis L.

Prince von

Mcgraw Hill

Book Co

1. März 2008

http://www.amazon.de/MySpace-Marketing-Creating-Network-Business/dp/0789737094/ref=sr_1_121?ie=UTF8&s=books-intl-de&qid=1289989186&sr=1-121






http://www.amazon.de/How-Make-Money-Myspace-Networking/dp/0071544674/ref=sr_1_280?ie=UTF8&s=books-intl-de&qid=1289989489&sr=1-280














Blogs


Corporate Blogging For


(Computers))

Douglas Karr

und Chantelle

Flannery von

John Wiley &

Sons

6. August 2010

Blogging All-in-One For


(Computers))

Susan

Gunelius von

John Wiley &

Sons

28. Mai 2010

Beyond Blogging Nathan

Hangen von

Lulu.Com

10. Juni 2010

http://www.amazon.de/Corporate-Blogging-Dummies-Computers/dp/0470604573/ref=sr_1_232?ie=UTF8&s=books-intl-de&qid=1289989412&sr=1-232



http://www.amazon.de/Blogging-All-One-Dummies-Computers/dp/0470573775/ref=sr_1_484?ie=UTF8&s=books-intl-de&qid=1289990116&sr=1-484



http://www.amazon.de/Beyond-Blogging-Nathan-Hangen/dp/0557423155/ref=sr_1_686?ie=UTF8&s=books-intl-de&qid=1289990895&sr=1-686



http://www.amazon.de/Beyond-Blogging-Nathan-Hangen/dp/0557423155/ref=sr_1_686?ie=UTF8&s=books-intl-de&qid=1289990895&sr=1-686

Wikis


Wikibrands: Reinventing Your

Company in a Customer-Driven

Marketplace: Reinventing Your

Company in a Customer-Driven

Marketplace

Moffitt Sean,

Dover Mike,

und Tapscott

Don von

Mcgraw-Hill

Professional

1. Januar 2011

http://www.amazon.de/Wikibrands-Reinventing-Company-Customer-Driven-Marketplace/dp/0071749276/ref=sr_1_824?ie=UTF8&s=books-intl-de&qid=1289991336&sr=1-824






Youtube


YouTube and Video Marketing:

An Hour a Day

Greg Jarboe

und Suzie

Reider von

John Wiley &

Sons

7. August 2009

How to Make Money with

YouTube: Earn Cash, Market

Yourself, Reach Your Customers,

and Grow Your Business on the

World's Most Popular Video-

Sharing Sit

Brad Schepp

und Debra

Schepp von

Mcgraw Hill

Book Co

1. Juni 2009

Get Seen: Online Video Secrets to

Building Your Business (New


Steve Garfield

und David

Meerman

Scott von John

Wiley & Sons

26. Januar 2010

Beyond Viral: How to Attract

Customers, Promote Your Brand,

and Make Money with Online

Video (New Rules of Social

Media)

Kevin Nalty

und David

Meerman

Scott von John

Wiley & Sons

22. Oktober 2010

http://www.amazon.de/YouTube-Video-Marketing-Hour-Day/dp/0470459697/ref=sr_1_118?ie=UTF8&s=books-intl-de&qid=1289989169&sr=1-118


http://www.amazon.de/How-Make-Money-YouTube-Video-Sharing/dp/0071621369/ref=sr_1_207?ie=UTF8&s=books-intl-de&qid=1289989363&sr=1-207






http://www.amazon.de/Get-Seen-Secrets-Building-Business/dp/0470525460/ref=sr_1_51?ie=UTF8&s=books-intl-de&qid=1289989088&sr=1-51



http://www.amazon.de/Beyond-Viral-Attract-Customers-Promote/dp/0470598883/ref=sr_1_81?ie=UTF8&s=books-intl-de&qid=1289989119&sr=1-81









Wissenschaftliche Arbeiten


Conceptualising Marketing

Communication in the New

Marketing Paradigm

by

Wilson

F.

Ozuem

2004

Advertising vs. Marketing

The Ethical Challenge

by Ileen

E. Kelly

2005

Electronic Marketing

Advantages and Disadvantages

by Najib

C.

Fatayerji

Marketing Technology to the

Counseling Profession

by Gary

Jon

Springer

2005

Consumer Perceptions of Global

Branding and Iconization

by Gail

Ferreira

2007

http://www.dissertation.com/book.php?method=ISBN&book=1581122470
















Social Media Marketing Toolkits/The Social... · Social Media Marketing for Dummies Shiv Singh 29....

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