OCR Media Studies – A2 Level

Unit G324: Advanced Portfolio

Mind Map and Research

Name: Adam FoxCandidate Number: 2052Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135

Generation of Ideas for Ancillary Product 2) –

Poster

Mind Map

Name: Adam FoxCandidate Number: 2052Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135

Theme Ideas Fear: this is becoming popular within soap operas a the theme murder is also being shown more as this shows the social conflict that arises due t the suspicion of the characters and the pressure that the killer is under. This is also popular because it acts a plot for the whole series and can develop throughout as more pieces of the puzzle are known. This relates very much to my trailer as the main theme is the kidnapping of Lizzie therefore I could try to captivate the emotional response of her character.

Adventure theme: this would be lighter hearted than the fear poster as it would show that the characters were bound together on an adventure within Walton Hill. This gives the audience a feel for the twisting narrative of the show without giving up the darker themes within the narrative.

Struggle: this will be shown by Lutums’ struggle with drug use. This will attract people as they will be emotionally engaged as they will want to see him triumph over the addiction and succeed in life. This fits in with the trailer as this theme is also the subplot to the program. This will be emotionally engaging as many people struggle with drugs and this effects the people around them and so the audience may know of someone hat relates to this character.

Mind MapTagline

Name: Adam FoxCandidate Number: 2052Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135

“seeing is deceiving”: this tagline is a variation of the phrase ‘seeing is believing’ and so connotes that although Walton Hill may look picturesque it has dark secrets to tell. This will be eye catching as the audience will appreciate the word play and then its meaning. This will also be in sentence case letters because this slogan is looking at the general feel to the narrative and so needs more reflection that something that directly relets to the plot. This will be positioned on the left edge of the poster and will be above Lizzie. This will intrinsically link the two elements in the audiences mind and so they will believe that she is an important part of the phrase.

“Ordinary people. Extraordinary events.”: the reputation of this slogan makes it very easy to remember and is very catchy, it is also quit minimalist in that it is only four words long and short sentences. The slogan connotes that the characters will be realistically portrayed even when the events are deadly. This will be in capitals to draw the attention of the reader and also create urgency especially in the verbal code ‘Extraordinary events’ as this will catch the audiences attention more

“how do you break a chain if that chain is breaking you”: this is very subtle and so requires a lot of though to extract it’s meaning, this means that the audience will be thinking lot about the program and so will want to what it to find out the meaning. The connotations of chain are an unbreakable force or someone struggling with some issue. This will symbolise Lutums drug use.

Mind MapImage(s) needed

For fear theme poster: a long low angle shot of Lizzie tied to the tree as shown in the trailer. This will also be faded to a black background to symbolise her loneliness and desperation. This will be in the bottom right hand corner of the poste but large enough to fill the page. The position also connotes tee lonely emotional position that she is in. the setting shall be in the woods that she is trapped in as shown in the trailer.

For the adventure theme poster: I will need all of the character that feature in the trailer and will use medium close up shots so that the audience can read the facia expressions of the characters. They will then be edited together so that they overlap but they are all in a line together as this will connote the adventure aspect of the plot. The characters will be superimposed onto a fiery background to symbolise the danger that they are in.

For the struggle theme: a low angle close up of me (as I play Lutum) with a sad expression. The setting will be the park bench shown in the trailer as this is were Lutum overdoses. This will create tension as the question of his life and wellbeing is raised. I will apply a soft edge effect to make the image bland into the black background of the poster, this will symbolise the struggle between Lutum n the drugs with in represented through the black background as this connotes death and loneliness.

Mind Map

• Synergy with Social Media - This is important as this creates the ‘personal relationship’ (katz) that the audience will expect from existing products and so it is important that I ‘repeat’ (Steve Neale) this convention. I will do this by having the image of the Facebook and Twitter websites followed by the links to the soap operas pages on these sites.

• Synergy with your magazine - I will have the website of my magazine in small text at the bottom of the page.

Mind Map - ConclusionYOU MUST conclude your Planning and Idea development by focusing on the following areas:

• in response to this I will take the desired pictures for the fear based poster. For this will need pictures of Lizzie tied to the tree. I will either do this during the filming of my trailer or sooner depending on the availability of Lizzie or the props. I will need to organize and arrange the props: rope to tie Lizzie, I will also source and download a suitable font for the slogan "seeing is deceiving. I will use photoshoot CCS 5 as this will allow me to present the poster I a professional way and also allow me to work in a professional manor.

Name: Adam FoxCandidate Number: 2052Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135