OCR Media Studies – A2 Level

Unit G324: Advanced Portfolio

Mind Map and Research

Name: Hannah HughesCandidate Number: 4067Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135

Generation of Ideas for Ancillary Product 2) –

Poster

Theme ideas

Romantic Theme: Dark Theme:

Mystery:

This theme connotes danger and despair. I believe this fits in with the dangerous aspects from within the Soap Opera multi stranded narrative that we are trying to create within our show. Furthermore, dark themes are becoming increasingly popular within our genre, which will attract the attention of our younger target audience.

Romance is very popular in Soap Operas and can appeal to multiple audiences. This would encourage all audiences to view the soap opera, as everyone aspires to be in a loving relationship, which will be represented in the poster.

It is a common theme used in Soap Opera to attract the attention of the audience. It successfully draws the attention in as it makes the audience want to find out more secrets that could be exposed in the episode.

Tagline

• “Trapped!”: This expresses how everyone is trapped. The girl is trapped physically, the husband and wife are both trapped in a loveless relationship and the ‘villain’ (Propp) is trapped in his evil ways.

• “Where is she?”: This entices the audience as they will also want to find out where the little girl is, and it could express where the characters mind sets are, for example the husband could be wondering where his daughter is and where his wife is.

• “Will they ever find her?”: This again lures the audience in as it is asking them the question. This will make them want to watch the show because of the attracting narrative.

Image Ideas• Little girl looking scared and vulnerable, with the bad

guys hand on her face: this highlights the overriding narrative and it really dramatizes the danger that the girl is in. This is similar to The Apparition poster.

• Girl in front and the parents behind facing opposite directions. This connotes that their is a domestic issue and that the little girl has been caught in the middle of it. Also the parents looking in opposite directions ‘signify’ (De Saussure)that their relationship is frayed and that the girl is the only thing holding them together.

• Mother with bad guy and husband standing beside her, whilst she holds the girl: This connotes that the girl is the innocent bystander. It also connotes that the mother is the one that started the drama.

Other• Synergy with Social Media: This will help create multiple

advertising opportunities for the Soap Opera. I will ensure that there is a hashtag which will be used on

both Facebook and Twitter.• Synergy with my magazine: I will be using synergy with the

magazine because this will ensure that readers can tell where they can go to get further information on the Soap Opera through a print media product.

• Point of Call information: The point of call ‘informs’ (Katz) the viewer when the text will be on and where they can

go to watch it. This is why it is essential to a poster. Especially for a new Soap Opera which has not yet made a name for itself.

Mind Map - Conclusion

• What you need to do next: Next I will need to take my desired pictures. This is to ensure that the images for my poster are the exact images that I want.

• What you’ll need to organise/arrange: I will need to organise props for when I take the pictures, for example I will need to borrow a DSLR camera from Mr. Crafts’ to ensure that the images are of a good quality. I will also Source and Download a suitable font style, this is to ensure that my poster looks realistic and professional.

• What software you will use to create the product and Why?: In order to create a good quality poster I will be using Adobe Photoshop CS5. This will ensure that the poster looks professional and realistic, whilst making it easier for me as I have previous experience using Adobe Photoshop CS5.

Name: Hannah HughesCandidate Number: 4067Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135