TASK

• You have 5 minutes to brainstorm everything you did for your main product at AS at the stage of post-production.

• This must be detailed in terms of tools used, the software pros /cons, your strengths /weaknesses.

Post ProductionWhat skills did we develop at the stage

of post production?

G325: Section A: Theoretical Perspectives in Media

Question 1a)

Production and Post Production

• Production at AS consisted of taking the

pictures, writing the article and producing banners, shapes, text in Photoshop and Quark.

• Post Production at AS consisted of manipulating the photographs and putting all the text and graphics together on Quark.

Production and Post Production

• Production at A2 consisted of filming

the main product and recording the audio for it. It also consisted of taking pictures, writing the articles and producing banners, shapes, text in Photoshop and Quark for the ancillary tasks.

Post Production at A2 consisted of editing the footage on Adobe Premiere and audio on the mixer/Adobe Audition. It also included manipulating the photographs and putting all the text and graphics together on Quark.

TASK• You have 10 minutes to

brainstorm everything you did for your main product at A2 at the stage of post-production. This must be detailed in terms of tools used, the software pros /cons, your strengths /weaknesses.

• You should also detail your progression of graphics and DTP skills at stage of post production between AS and your A2 ancillary tasks.

• You also have to remember that you produced and post produced work for both your evaluations.

• The main difference between AS and A2 for us is obvious – print to video but you did use basic video post production software at AS.

• But you must be able to evaluate these skills and think about everything that you have learned for your entire two pieces of coursework.

Evaluations??

TASK• You have 10 minutes to detail the

progression specifically from:

• Movie Maker to Premiere in general. • Use of Movie Maker at AS to help post

produce your evaluation.• Further advanced use of Movie Maker

or similar at A2 to construct your evaluation and create meaning.

• Try to think about how you have become more technically competent in terms of your use of digital technology to present work creatively at the stage of post-production.

•All of your work should make reference to your knowledge of the KEY MEDIA CONCEPTS.

• MEDIA LANGUAGE• REPRESENTATION• AUDIENCES• INSTITUTIONS

So if you were to state that you used Premiere’s dip to white tool as a transition you need to explain why you did this in terms of communication/meaning/mode of address for the audience.

E.g. “At the stage of post-production there were more advanced transitions effects in the video effects bin on Adobe Premiere than on Windows Movie Maker. I used the dip to white tool as a transition that would signify a flashback in the narrative for the audience. This connotes that this flashback is important, giving more information about X character, enhancing their representation of X. It is also convention of the horror genre”.

TASK

• You have 10 minutes to link 6 post production choices you made to one or more of the key media concepts.

Links between the areas?

• It is vital that you understand that for Q1a) of this exam that you will be required to answer an evaluation of skills between AS and A2 on either one or two areas.

• So far we have considered:Digital TechnologyCreativityResearch and PlanningPost Production

TASK• We need to start recognising links between these

at the different stages of production and there is a choice of 3 essay questions.

• You therefore have 15 minutes to identify how each area might fit with the others in terms of SKILLS development.

• e.g. start with DIGITAL TECHNOLOGY in the middle and write the other three areas around it, make notes on how they fit. e.g Research and Planning – technology of blogger.

Choice of 3 questions...remember they start with a statement as below for you to ultimately answer as part of your evaluation.

“A media product is primarily created a the stage of editing”. In your own experience detail how far the meaning of your products were constructed at the stage of post production and how did your skills develop over time

“Creativity is something that is inherent and cannot be learned”. In your experience detail how the post production of your media products developed your creative skills.

“Consumers are now media producers”. In your experience detail how far the post production of your work was enabled by the digital technology available to you.