Post Event Depression: Keeping Your Attendees Happy
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Transcript of Post Event Depression: Keeping Your Attendees Happy
Keeping Attendees HappyThoughts on Post-Event Engagement
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At-Event Emotions
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Clarity of Ps
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Blocking Points Start
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Reality of Life
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Everyone Needs U
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Work Reality
Photo used under CC license: http://ergonomenon.com/ergonomics-articles/what-is-better-a-messy-desk-or-a-clean-desk/
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Post-Event Depression
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Result
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This is ideal spot where member organizations should work within large majority of time
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Remedy: Apple a Day
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Set Expectations
http://readwrite.com/2012/04/09/how-to-create-your-own-social
• Have speakers provide a take home or post-event experience plan for attendees
• Add to speaker applications
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Surveys
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Surveys
• Did you learn something?**• Did you make a meaningful new
professional connection?**• Would you recommend this to a
colleague? (Net Promoter Score theory)
• What else should we do?
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Survey Results
• When to survey?– Euphoric stage– Reality stage– Depression stage
• Feed results back to attendees:– 78% of people learned something new– 52% made a meaningful new professional
connection– 88% said the room was too cold. Who wants
to be our 2014 blanket or pashmina sponsor?
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Provide Summaries
Expert firm in content creation & curation for events
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Hold Follow-Up Events• You told us that you’re interested
in learning more about X, please join us on YY for a:– Tweetchat with featured speaker or
SME–Webinar with more info– Google+ hangout to collaborate
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Send Follow-Up Newsletter
• Short snippets of what’s archived where
• Hot trends• Promises for what’s to
come
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Repurpose/Remarket
• Rebel Mouse: social media aggregator
• Paper.li: twitter newspaper• Scoop.it: content curation tool• Slideshare: slide +/- audio/video
archival tool
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Actually Use Your Photos• Pinterest• Facebook• Image Gallery sites– Take the time to annotate, tag &
include in communications– Fold images back into email, etc
communications– Tweet w/ SPOTTED! We saw
@suzannecarawan connecting w/new committee members #annual13
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Re-Survey at 90 Day Intervals
• Have you applied anything you learned?
• Have you stayed in touch with your new contact?
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Public Praise
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Public Praise
• Facebook• LinkedIn groups• Private social network
groups• Twitter• Newsletters (maybe
rethink your strategy?)
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Janus MomentIt’s been 6 months!
-What we’ve done for U-Who’s doing/saying what
What’s coming in 6 months!
-Reveals-Pre-engagement
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Modern Event Marketing Lifecycle
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Create new pattern of engagement that is balanced, realistic & authentic