Download - Post Event Depression: Keeping Your Attendees Happy

Keeping Attendees HappyThoughts on Post-Event Engagement

www.highroadsolution.com

At-Event Emotions


Clarity of Ps


Blocking Points Start


Reality of Life


Everyone Needs U


Work Reality

Photo used under CC license: http://ergonomenon.com/ergonomics-articles/what-is-better-a-messy-desk-or-a-clean-desk/


Post-Event Depression


Result

www.highroadsolution.comhttp://www.retailshakennotstirred.com/wp-content/uploads/2010/01/customer-engagement-cycle.jpg

This is ideal spot where member organizations should work within large majority of time


Remedy: Apple a Day


Set Expectations

http://readwrite.com/2012/04/09/how-to-create-your-own-social

• Have speakers provide a take home or post-event experience plan for attendees

• Add to speaker applications


Surveys


Surveys

• Did you learn something?**• Did you make a meaningful new

professional connection?**• Would you recommend this to a

colleague? (Net Promoter Score theory)

• What else should we do?


Survey Results

• When to survey?– Euphoric stage– Reality stage– Depression stage

• Feed results back to attendees:– 78% of people learned something new– 52% made a meaningful new professional

connection– 88% said the room was too cold. Who wants

to be our 2014 blanket or pashmina sponsor?


Provide Summaries

Expert firm in content creation & curation for events


Hold Follow-Up Events• You told us that you’re interested

in learning more about X, please join us on YY for a:– Tweetchat with featured speaker or

SME–Webinar with more info– Google+ hangout to collaborate


Send Follow-Up Newsletter

• Short snippets of what’s archived where

• Hot trends• Promises for what’s to

come


Repurpose/Remarket

• Rebel Mouse: social media aggregator

• Paper.li: twitter newspaper• Scoop.it: content curation tool• Slideshare: slide +/- audio/video

archival tool


Actually Use Your Photos• Pinterest• Facebook• Image Gallery sites– Take the time to annotate, tag &

include in communications– Fold images back into email, etc

communications– Tweet w/ SPOTTED! We saw

@suzannecarawan connecting w/new committee members #annual13


Re-Survey at 90 Day Intervals

• Have you applied anything you learned?

• Have you stayed in touch with your new contact?


Public Praise


Public Praise

• Facebook• LinkedIn groups• Private social network

groups• Twitter• Newsletters (maybe

rethink your strategy?)


Janus MomentIt’s been 6 months!

-What we’ve done for U-Who’s doing/saying what

What’s coming in 6 months!

-Reveals-Pre-engagement


Modern Event Marketing Lifecycle


Create new pattern of engagement that is balanced, realistic & authentic