PORTFOLIORichard Bloch

Client Addison-Wesley

Project Brochure & Poster

Objective

Encourage adoption of newly revised economics textboook.

Strategy

Send direct mail to college professors with poster for $1,000 scholarship contest.

Background

Addison-Wesley publishes college textbooks. One of their best-selling economics texts is Michael Parkin’s Economics, now in its eighth edition.

Project Overview

Th is brochure was sent to college professors topromote the new edition of Parkin’s text. Along with the brochure was a poster that professors could post so that students could enter a $1,000 scholarship contest.

Th e concept, “Th ink Like an Economist” refl ects the author’s approach to teaching economics in the context of current issues.

Encouraging students to think about policy issues by applying core economic concepts, they can do better in their classes, plus have a chance to win a $1,000 scholarship.

P O R T F O L I ORichard Bloch415.924.6376 [email protected] www.rbloch.com

Thinker Writer Creator

See below to view both the brochureand poster for this campaign.

PORTFOLIO 415.924.6376 [email protected] www.rbloch.comThinker Writer CreatorRichard Bloch

Client Addison-Wesley Project Brochure & Poster

Brochure cover

PAR K I N

PAR K I N

PAR K I N

PAR K I N

INSPIRE STUDENTS

TO THINK LIKE

ECONOMISTS —

FROM DAY ONE



Brochure fl ap

Michael Parkin believes that students really can think like economists from the very fi rst day of class.

Throughout this text, Parkin explores the tension between self interest and social interest, giving students a clear perspective on today’s key issues. When students think about these issues the way real economists do, they can analyze diffi cult policy issues, understand human behavior, and make more informed decisions – wherever life takes them.

Starting with this new edition, Parkin’s end-of-chapter problems can be completed and automatically graded through MyEconLab – an effective online practice and homework assessment tool that refl ects the level and approach of Parkin’s latest text.

THINKING LIKE AN ECONOMIST

Requires clear perspective and understanding

ENCOURAGE STUDENTS TO ENTER ADDISON-WESLEY’S

“THINK LIKE AN ECONOMIST”$1,000 STUDENT SCHOLARSHIP CONTEST

See enclosed poster for contest details.



Brochure inside(See next three pages for larger views)

MICHAEL PARKIN’S LANDMARK TEXT

ECONOMIC THEORY THAT TIES TO APPLICATIONS

Redefi nes modern economics Helps students think like economistsHow do you convey economics to students in a way that’s “real,” yet accessible to principles-level students? In this new Eighth Edition, Michael Parkin once again leads the fi eld with a text that incorporates the latest theory and research to help students learn the economic way of thinking.

MICROECONOMIC UPDATES:

• The entire economic sequence continues to highlight the challenge of designing incentive mechanisms that enable choices made in the self interest to be in harmony with social interests.

• Effi ciency and equity coverage has been revised to describe the eight alternatives methods for allocating scarce resources, including equivalence of demand for marginal social benefi t and supply of marginal social cost. (Chapter 5)

I. INTRODUCTION1. What is Economics?2. The Economic Problem

II. HOW MARKETS WORK3. Demand and Supply4. Elasticity5. Effi ciency and Equity6. Markets in Action

III. HOUSEHOLDS’ CHOICES7. Utility and Demand8. Possibilities, Preferences, and Choices

IV. FIRMS AND MARKETS9. Organizing Production10. Output and Costs11. Perfect Competition12. Monopoly13. Monopolistic Competition and Oligopoly

V. MARKET FAILURE AND GOVERNMENT14. Regulation and Antitrust Law15. Externalities16. Public Goods and Common Resources

VI. FACTOR MARKETS, INEQUALITY, AND UNCERTAINTY17. Demand and Supply in Factor Markets

18. Economic Inequality19. Uncertainty and Information

VII. MACROECONOMIC OVERVIEW20. A First Look at Macroeconomics21. Measuring GDP and Economic Growth22. Monitoring Jobs and the Price Level

VIII. THE ECONOMY IN THE LONG RUN23. At Full Employment: The Classical Model24. Economic Growth25. Money, the Price Level, and Infl ation26. The Exchange Rate and the Balance of Payments

IX. THE ECONOMY IN THE SHORT RUN27. Aggregate Supply and Aggregate Demand28. Expenditure Multipliers: The Keynesian Model29. U.S. Infl ation, Unemployment, and Business Cycle

X. MACROECONOMIC POLICY30. Fiscal Policy31. Monetary Policy

XI. THE GLOBAL ECONOMY32. Trading with the World

CONTENTS

Economics, Eighth Editionby Michael Parkin© 2008 • 976 pagesCloth Bound0-3214-2300-3978-0-321-42300-9

Macroeconomics, Eighth Editionby Michael Parkin© 2008 • 560 pagesPaper Bound0-3214-1657-0978-0-321-41657-5

Microeconomics, Eighth Editionby Michael Parkin© 2008 • 560 pagesPaper Bound0-3214-1660-0978-0-321-41660-5

CHAPTER OPENERSEach chapter opens with a vignette that raises key questions and motivates the student to focus on relevant concepts. This story is then woven into the main body of the text and is explored further in the Reading Between the Lines feature at the end of the chapter.

FIGURES THAT SHOW THE ACTIONThrough consistent and meaningful use of color, each fi gure and diagram is designed as a study tool to illustrate and reinforce the concepts. Graphs are paired with data tables and diagrams are labeled with boxed notes to add clarity.

IN-TEXT REVIEW QUIZZESThese Review Quizzes at the end of most sections help students clarify their under-standing of critical topics. If they cannot answer the review questions, students can review the topic further before moving on the next section in the chapter.

READING BETWEEN THE LINESAt the end of each chapter, students apply what they learn by analyzing a current news article. Closely linked to the questions raised in Chapter Openers, Reading Between the Lines gives students actual practice in evaluation news and testing their reasoning skills.

INTERVIEWS WITH ECONOMISTSThrough captivating interviews with leading economists, students see what inspired infl uential thinkers to study and pursue a career in economics. With relevant advice geared toward beginners, students discover how real people can change the landscape of economic history.

PROBING THE IDEASTo provide historical context behind key concepts, Probing the Ideas shows students the debates that underlie many of today’s economic issues.

FOR INSTRUCTORS:

INSTRUCTOR’S MANUALSTwo Instructor’s Manuals—one for micro and one for macro—contain chapter outlines, teaching suggestions, a key to each chapter’s supplements,discussion questions, and answers to Review Quizzed and end-of-chapter problems. Chapter outlines are all keyed to the PowerPoint® lecturenotes.

TEST BANKSSix complete Test Banks – three for macro and three for micro – include nearly 13,000 multiple choice, true-false, numerical, fi ll-in-the-blank, short-answer, and essay questions. These are available in hard copy formart, on the Instructor’s CD, or preloaded into MyEconLab for online assessment.

INSTRUCTOR’S RESOURCE CDThis CD contains Test Banks and Instructor’s Manual fi les in Microsoft® Word® and PowerPoint® formats. Computerized Test Banks are also available for use in TestGen® and QuizMaster test generation software.

OVERHEAD TRANSPARENCIESFull-color transparencies of over 200 fi gures from the text are available to all qualifi ed adopters.

POWERPOINT® RESOURCESMicrosoft® PowerPoint® Lecture Presentation fi les include all the fi gures from the text, animated graphs, and speaking notes. Available for both Macintosh® and Windows.®

CLICKER QUESTIONSBring more interactivity to your classroom with clicker questions powered by the Classroom Response System in PowerPoint® format. Use thequestions provided or import them into your ownCRS.

FOR STUDENTS:

STUDY GUIDEEach chapter contains a discussion of key concepts and asks students to explain common misperceptions from a teacher’s point of view. A variety of true/false/uncertain, multiple-choice, and short-answer questions encourage students to explain their answers.

MYECONLABwww.myeconlab.comSee back panel for more information.

ECON TUTOR CENTERStaffed by qualifi ed and experienced college economics instructors, the Econ Tutor Center is open fi ve days a week, seven hours per day, including Sunday through Thursday evenings. Students can reach tutors by phone, fax, email, or White Board technology to receive one-on-one help with examples, exercises, and problems.

THE ECONOMICS STUDY CARDThis convenient and durable card gives students quick and easy reference to essential economicsthemes and concepts, paired with matching graphsstraight from their Parkin text.

Fits virtually any micro or macro course

A PROVENSUPPLEMENTS PACKAGE

MACROECONOMIC UPDATES:

• The macroeconomic sequence clearly distinguishes between long-term trends and short-term fl uctuations.

• Th e Exchange Rate and Balance of Payments chapter appears earlier to emphasize the exchange rate as a long-term monetary phenomenon. (Chapter 26)

• Th e U.S. Infl ation, Unemployment, and Business Cycle chapter combines and shortens material from the previous edition on infl ation and the business cycle. (Chapter 29)

• Monetary Policy has been revised to explain goals, inter-mediate targets, and instruments of monetary policy, and how the Fed determines its policy strategy. (Chapter 31)



Brochure inside left

MICHAEL PARKIN’S LANDMARK TEXT

Redefi nes modern economicsHow do you convey economics to students in a way that’s “real,” yet accessible to principles-level students? In this new Eighth Edition, Michael Parkin once again leads the fi eld with a text that incorporates the latest theory and research to help students learn the economic way of thinking.

MICROECONOMIC UPDATES:

• The entire economic sequence continues to highlight the challenge of designing incentive mechanisms that enable choices made in the self interest to be in harmony with social interests.

• Effi ciency and equity coverage has been revised to describe the eight alternatives methods for allocating scarce resources, including equivalence of demand for marginal social benefi t and supply of marginal social cost. (Chapter 5)

I. INTRODUCTION1. What is Economics?2. The Economic Problem

II. HOW MARKETS WORK3. Demand and Supply4. Elasticity5. Effi ciency and Equity6. Markets in Action

III. HOUSEHOLDS’ CHOICES7. Utility and Demand8. Possibilities, Preferences, and Choices

IV. FIRMS AND MARKETS9. Organizing Production10. Output and Costs11. Perfect Competition12. Monopoly13. Monopolistic Competition and Oligopoly

V. MARKET FAILURE AND GOVERNMENT14. Regulation and Antitrust Law15. Externalities16. Public Goods and Common Resources

VI. FACTOR MARKETS, INEQUALITY, AND UNCERTAINTY17. Demand and Supply in Factor Markets

18. Economic Inequality19. Uncertainty and Information

VII. MACROECONOMIC OVERVIEW20. A First Look at Macroeconomics21. Measuring GDP and Economic Growth22. Monitoring Jobs and the Price Level

VIII. THE ECONOMY IN THE LONG RUN23. At Full Employment: The Classical Model24. Economic Growth25. Money, the Price Level, and Infl ation26. The Exchange Rate and the Balance of Payments

IX. THE ECONOMY IN THE SHORT RUN27. Aggregate Supply and Aggregate Demand28. Expenditure Multipliers: The Keynesian Model29. U.S. Infl ation, Unemployment, and Business Cycle

X. MACROECONOMIC POLICY30. Fiscal Policy31. Monetary Policy

XI. THE GLOBAL ECONOMY32. Trading with the World

CONTENTS

Economics, Eighth Editionby Michael Parkin© 2008 • 976 pagesCloth Bound0-3214-2300-3978-0-321-42300-9

Macroeconomics, Eighth Editionby Michael Parkin© 2008 • 560 pagesPaper Bound0-3214-1657-0978-0-321-41657-5

Microeconomics, Eighth Editionby Michael Parkin© 2008 • 560 pagesPaper Bound0-3214-1660-0978-0-321-41660-5

MACROECONOMIC UPDATES:

• The macroeconomic sequence clearly distinguishes between long-term trends and short-term fl uctuations.

• Th e Exchange Rate and Balance of Payments chapter appears earlier to emphasize the exchange rate as a long-term monetary phenomenon. (Chapter 26)

• Th e U.S. Infl ation, Unemployment, and Business Cycle chapter combines and shortens material from the previous edition on infl ation and the business cycle. (Chapter 29)

• Monetary Policy has been revised to explain goals, inter-mediate targets, and instruments of monetary policy, and how the Fed determines its policy strategy. (Chapter 31)



Brochure inside center

ECONOMIC THEORY THAT TIES TO APPLICATIONS

Helps students think like economists

CHAPTER OPENERSEach chapter opens with a vignette that raises key questions and motivates the student to focus on relevant concepts. This story is then woven into the main body of the text and is explored further in the Reading Between the Lines feature at the end of the chapter.

FIGURES THAT SHOW THE ACTIONThrough consistent and meaningful use of color, each fi gure and diagram is designed as a study tool to illustrate and reinforce the concepts. Graphs are paired with data tables and diagrams are labeled with boxed notes to add clarity.

IN-TEXT REVIEW QUIZZESThese Review Quizzes at the end of most sections help students clarify their under-standing of critical topics. If they cannot answer the review questions, students can review the topic further before moving on the next section in the chapter.

READING BETWEEN THE LINESAt the end of each chapter, students apply what they learn by analyzing a current news article. Closely linked to the questions raised in Chapter Openers, Reading Between the Lines gives students actual practice in evaluation news and testing their reasoning skills.

INTERVIEWS WITH ECONOMISTSThrough captivating interviews with leading economists, students see what inspired infl uential thinkers to study and pursue a career in economics. With relevant advice geared toward beginners, students discover how real people can change the landscape of economic history.

PROBING THE IDEASTo provide historical context behind key concepts, Probing the Ideas shows students the debates that underlie many of today’s economic issues.



Brochure inside right

FOR INSTRUCTORS:

INSTRUCTOR’S MANUALSTwo Instructor’s Manuals—one for micro and one for macro—contain chapter outlines, teaching suggestions, a key to each chapter’s supplements, discussion questions, and answers to Review Quizzed and end-of-chapter problems. Chapter outlines are all keyed to the PowerPoint® lecture notes.

TEST BANKSSix complete Test Banks – three for macro and three for micro – include nearly 13,000 multiple choice, true-false, numerical, fi ll-in-the-blank, short-answer, and essay questions. These are available in hard copy formart, on the Instructor’s CD, or preloaded into MyEconLab for online assessment.

INSTRUCTOR’S RESOURCE CDThis CD contains Test Banks and Instructor’s Manual fi les in Microsoft® Word® and Power-Point® formats. Computerized Test Banks are also available for use in TestGen® and QuizMaster test generation software.

OVERHEAD TRANSPARENCIESFull-color transparencies of over 200 fi gures from the text are available to all qualifi ed adopters.

POWERPOINT® RESOURCESMicrosoft® PowerPoint® Lecture Presentation fi les include all the fi gures from the text, animated graphs, and speaking notes. Available for both Macintosh® and Windows.®

CLICKER QUESTIONSBring more interactivity to your classroom with clicker questions powered by the Classroom Response System in PowerPoint® format. Use the questions provided or import them into your own CRS.

FOR STUDENTS:

STUDY GUIDEEach chapter contains a discussion of key concepts and asks students to explain common misperceptions from a teacher’s point of view. A variety of true/false/uncertain, multiple-choice, and short-answer questions encourage students to explain their answers.

MYECONLABwww.myeconlab.comSee back panel for more information.

ECON TUTOR CENTERStaffed by qualifi ed and experienced college economics instructors, the Econ Tutor Center is open fi ve days a week, seven hours per day, including Sunday through Thursday evenings. Students can reach tutors by phone, fax, email, or White Board technology to receive one-on-one help with examples, exercises, and problems.

THE ECONOMICS STUDY CARDThis convenient and durable card gives students quick and easy reference to essential economicsthemes and concepts, paired with matching graphs and fi gures straight from their Parkin text.

Fits virtually any micro or macro course

A PROVENSUPPLEMENTS PACKAGE



Brochure back

www.myeconlab.com

PEARSON ADDISONWESLEY75 ARLINGTON STREET, SUITE 300BOSTON, MA 02116

www.aw-bc.com

PRSRT STDU.S. Postage

PAIDPermit No. 558

San Francisco, CA

ENCOURAGE STUDENTS TO ENTER ADDISON-WESLEY’S“THINK LIKE AN ECONOMIST”

$1,000 SCHOLARSHIP CONTEST.

POSTER INSIDE!

Copyright Pearson Education, Inc., publishing as Pearson Addison-Wesley. Printer in the USA. A07_102_13/06

MyEconLab provides an online assessment and tutorial system that improves student under-standing of important economics topics. Professors can choose how much, or how little, time students spend with online materials.

• Preloaded sample tests with no set up required, so students can assess their progress.• Study Plan helps students identify knowledge gaps and get help to master those areas.• Econ Exercise Builder provides fl exibility to create assignments using end-of-chapter

problems and Test Banks.

THE EIGHTH EDITION NOW OFFERS

End-of-chapter questions in MyEconLab



Poster (See next three pages for larger views)

THINKING LIKE AN ECONOMIST MEANS “READING BETWEEN THE LINES”

“THINK LIKE AN ECONOMIST” SCHOLARSHIP CONTEST

2007Addison-Wesley

Should the U.S. send aid to developing countries? If so, which countries? And who should pay? Economists don’t take headlines at face value. They go beyond the headlines to evaluate issues using economics to consider the implications for individuals and for society as a whole.

Your fi rst economics course will introduce you to tools for evaluating today’s issues, so you can make more informed decisions as voters and in your future career.

Every chapter of Parkin’s Economics shows you how to read between the lines by analyzing the news. Use these skills to enter this contest for a $1,000 scholarship.

HERE’S HOW Choose a topic that interests you and fi nd a recent news article that covers the topic.

Evaluate the article using economic concepts. You should include

• The essence of the story (three to fi ve bullet points) to introduce the issue and why it’s of interest

• The economic analysis (twelve to fi fteen bullet points) that explain how you could present the issue in terms of economic concepts and theories you’ve learned in class

Explain your view (two bullet points) by suggesting actions you’d recommend to key policy makers and show how your analysis supports your conclusion.

1

2

3

HOW TO ENTER1. Choose an issue that matters to you.2. Find an article about that issue published in The New York Times or Wall Street Journal (January 1, 2007 or later).2. Photocopy the article and include your name, school, and the article’s source information (name of publication, date of publications, author’s name, and page location) on the back.4. Evaluate the article by reading between the lines, based on the sample above. Visit www.aw-bc.com/scholarship/parkin for entry form.5. Your entry will be judged on your: • Critical thinking skills • Clarity of writing and ability to express your ideas • Ability to apply economic concepts and theories in the context of the article6. Scholarship deadline: June 1, 2007. Submit your completed entry form, a photocopy of your selected article, and your Reading Between the Lines entry by mail to: Addison-Wesley Economics Marketing 75 Arlington Street, Suite 300 Boston, MA 021167. Winners will be announced by September 1, 2007, and notifi ed by telephone and mail.

RULESScholarship deadline: June 1, 20071. All applications will become property of Addison-Wesley.2. All applications must be typed and must follow the format of Parkin’s Reading Between the Lines feature as shown above.3. Entrants grant Addison-Wesley permission to post their submission on the Addison-Wesley Web site, or to use in Addison-Wesley publications and marketing materials. Submissions will not be returned.4. Students must currently be enrolled in a full-time course of study at a college or university and must be taking the Principles of Economics course there in 2007. Only one entry per student will be considered. www.aw-bc.com

Economics, Eighth Editionby Michael Parkin © 20080-321-42300-3978-0-321-42300-9

THIN

K LIKE AN

ECO

NO

MIST.

WIN

A $

1,0

00

SCH

OLA

RSHIP!

ww

w.aw

-bc.com/

scholarship/parkin

THIN

K LIKE AN

ECO

NO

MIST.

WIN

A $

1,0

00

SCH

OLA

RSHIP!

ww

w.aw

-bc.com/

scholarship/parkin

THIN

K LIKE AN

ECO

NO

MIST.

WIN

A $

1,0

00

SCH

OLA

RSHIP!

ww

w.aw

-bc.com/

scholarship/parkin

THIN

K LIKE AN

ECO

NO

MIST.

WIN

A $

1,0

00

SCH

OLA

RSHIP!

ww

w.aw

-bc.com/

scholarship/parkin

THIN

K LIKE AN

ECO

NO

MIST.

WIN

A $

1,0

00

SCH

OLA

RSHIP!

ww

w.aw

-bc.com/

scholarship/parkin

THIN

K LIKE AN

ECO

NO

MIST.

WIN

A $

1,0

00

SCH

OLA

RSHIP!

ww

w.aw

-bc.com/

scholarship/parkin

THIN

K LIKE AN

ECO

NO

MIST.

WIN

A $

1,0

00

SCH

OLA

RSHIP!

ww

w.aw

-bc.com/

scholarship/parkin

THIN

K LIKE AN

ECO

NO

MIST.

WIN

A $

1,0

00

SCH

OLA

RSHIP!

ww

w.aw

-bc.com/

scholarship/parkin

THIN

K LIKE AN

ECO

NO

MIST.

WIN

A $

1,0

00

SCH

OLA

RSHIP!

ww

w.aw

-bc.com/

scholarship/parkin

THIN

K LIKE AN

ECO

NO

MIST.

WIN

A $

1,0

00

SCH

OLA

RSHIP!

ww

w.aw

-bc.com/

scholarship/parkin

THIN

K LIKE AN

ECO

NO

MIST.

WIN

A $

1,0

00

SCH

OLA

RSHIP!

ww

w.aw

-bc.com/

scholarship/parkin

THIN

K LIKE AN

ECO

NO

MIST.

WIN

A $

1,0

00

SCH

OLA

RSHIP!

ww

w.aw

-bc.com/

scholarship/parkin

THIN

K LIKE AN

ECO

NO

MIST.

WIN

A $

1,0

00

SCH

OLA

RSHIP!

ww

w.aw

-bc.com/

scholarship/parkin

THIN

K LIKE AN

ECO

NO

MIST.

WIN

A $

1,0

00

SCH

OLA

RSHIP!

ww

w.aw

-bc.com/

scholarship/parkin

THIN

K LIKE AN

ECO

NO

MIST.

WIN

A $

1,0

00

SCH

OLA

RSHIP!

ww

w.aw

-bc.com/

scholarship/parkin

1

2

3

A PENNY FOR YOUR THOUGHTS?

HOW ABOUT$1,000?

JUST START THINKING LIKE AN ECONOMIST

This Summer, Addison-Wesley will award three $1,000 scholarships

to students who think like economists. Just choose a current policy issue

that’s important to you and then analyze it using economic concepts as

shown in the example below.



Poster top

2007Addison-Wesley

“THINK LIKE AN ECONOMIST” SCHOLARSHIP CONTEST





A PENNY FOR YOUR THOUGHTS?

HOW ABOUT$1,000?

JUST START THINKING LIKE AN ECONOMIST



Poster middle

THINKING LIKE AN ECONOMIST MEANS “READING BETWEEN THE LINES”





Should the U.S. send aid to developing countries? If so, which countries? And who should pay? Economists don’t take headlines at face value. They go beyond the headlines to evaluate issues using economics to consider the implications for individuals and for society as a whole.

Your fi rst economics course will introduce you to tools for evaluating today’s issues, so you can make more informed decisions as voters and in your future career.

Every chapter of Parkin’s Economics shows you how to read between the lines by analyzing the news. Use these skills to enter this contest for a $1,000 scholarship.

HERE’S HOW Choose a topic that interests you and fi nd a recent news article that covers the topic.

Evaluate the article using economic concepts. You should include

• The essence of the story (three to fi ve bullet points) to introduce the issue and why it’s of interest

• The economic analysis (twelve to fi fteen bullet points) that explain how you could present the issue in terms of economic concepts and theories you’ve learned in class

Explain your view (two bullet points) by suggesting actions you’d recommend to key policy makers and show how your analysis supports your conclusion.

1

2

3

HOW TO ENTER1. Choose an issue that matters to you.2. Find an article about that issue published in The New York Times or Wall Street Journal (January 1, 2007 or later).

1

2

3



Poster bottom

THIN

K LIKE AN

ECO

NO

MIST.

WIN

A $

1,0

00

SCH

OLA

RSHIP!

ww

w.aw

-bc.com/

scholarship/parkin

THIN

K LIKE AN

ECO

NO

MIST.

WIN

A $

1,0

00

SCH

OLA

RSHIP!

ww

w.aw

-bc.com/

scholarship/parkin

THIN

K LIKE AN

ECO

NO

MIST.

WIN

A $

1,0

00

SCH

OLA

RSHIP!

ww

w.aw

-bc.com/

scholarship/parkin

THIN

K LIKE AN

ECO

NO

MIST.

WIN

A $

1,0

00

SCH

OLA

RSHIP!

ww

w.aw

-bc.com/

scholarship/parkin

THIN

K LIKE AN

ECO

NO

MIST.

WIN

A $

1,0

00

SCH

OLA

RSHIP!

ww

w.aw

-bc.com/

scholarship/parkin

THIN

K LIKE AN

ECO

NO

MIST.

WIN

A $

1,0

00

SCH

OLA

RSHIP!

ww

w.aw

-bc.com/

scholarship/parkin

THIN

K LIKE AN

ECO

NO

MIST.

WIN

A $

1,0

00

SCH

OLA

RSHIP!

ww

w.aw

-bc.com/

scholarship/parkin

THIN

K LIKE AN

ECO

NO

MIST.

WIN

A $

1,0

00

SCH

OLA

RSHIP!

ww

w.aw

-bc.com/

scholarship/parkin

THIN

K LIKE AN

ECO

NO

MIST.

WIN

A $

1,0

00

SCH

OLA

RSHIP!

ww

w.aw

-bc.com/

scholarship/parkin

THIN

K LIKE AN

ECO

NO

MIST.

WIN

A $

1,0

00

SCH

OLA

RSHIP!

ww

w.aw

-bc.com/

scholarship/parkin

THIN

K LIKE AN

ECO

NO

MIST.

WIN

A $

1,0

00

SCH

OLA

RSHIP!

ww

w.aw

-bc.com/

scholarship/parkin

THIN

K LIKE AN

ECO

NO

MIST.

WIN

A $

1,0

00

SCH

OLA

RSHIP!

ww

w.aw

-bc.com/

scholarship/parkin

THIN

K LIKE AN

ECO

NO

MIST.

WIN

A $

1,0

00

SCH

OLA

RSHIP!

ww

w.aw

-bc.com/

scholarship/parkin

THIN

K LIKE AN

ECO

NO

MIST.

WIN

A $

1,0

00

SCH

OLA

RSHIP!

ww

w.aw

-bc.com/

scholarship/parkin

THIN

K LIKE AN

ECO

NO

MIST.

WIN

A $

1,0

00

SCH

OLA

RSHIP!

ww

w.aw

-bc.com/

scholarship/parkin

HOW TO ENTER1. Choose an issue that matters to you.2. Find an article about that issue published in The New York Times or Wall Street Journal (January 1, 2007 or later).2. Photocopy the article and include your name, school, and the article’s source information (name of publication, date of publications, author’s name, and page location) on the back.4. Evaluate the article by reading between the lines, based on the sample above. Visit www.aw-bc.com/scholarship/parkin for entry form.5. Your entry will be judged on your: • Critical thinking skills • Clarity of writing and ability to express your ideas • Ability to apply economic concepts and theories in the context of the article6. Scholarship deadline: June 1, 2007. Submit your completed entry form, a photocopy of your selected article, and your Reading Between the Lines entry by mail to: Addison-Wesley Economics Marketing 75 Arlington Street, Suite 300 Boston, MA 021167. Winners will be announced by September 1, 2007, and notifi ed by telephone and mail.

RULESScholarship deadline: June 1, 20071. All applications will become property of Addison-Wesley.2. All applications must be typed and must follow the format of Parkin’s Reading Between the Lines feature as shown above.3. Entrants grant Addison-Wesley permission to post their submission on the Addison-Wesley Web site, or to use in Addison-Wesley publications and marketing materials. Submissions will not be returned.4. Students must currently be enrolled in a full-time course of study at a college or university and must be taking the Principles of Economics course there in 2007. Only one entry per student will be considered. www.aw-bc.com

Economics, Eighth Editionby Michael Parkin © 20080-321-42300-3978-0-321-42300-9

1

3

PORTFOLIORichard Bloch

Documents

Transcript of PORTFOLIORichard Bloch