PORTFOLIO COMMITTEE ON TOURISM

TBCSA represented by Robyn Christie,

Chief Executive Officer of ASATA

TBCSA Members

• Airline Association of Southern Africa (AASA)• Afrikaanse Handels Instituut (AHI)• Association of South African Travel Agents (ASATA)• Federated Hospitality Association of South Africa (FEDHASA)• Medical Tourism Association (MTA)• National Accommodation Association of South Africa (NAA-SA)• National Off-Road Working Group (NOW)• Restaurant Association of South Africa (RASA)• South African Youth Travel Confederation (SAYTC)• Southern African Association of the Conference Industry (SAACI)• Southern African Vehicle Rental and Leasing Association (SAVRALA)• South African Leisure, Tourism and Hospitality Association (SALTHA)• Southern African Travel Services Association (SATSA)• Southern African Bus Operators Association (SABOA)• Vocation Ownership Association of South Africa (VOASA)

Champion ASATA Members as the consumer’s channel of choice for travel

products and services

Vision Statement

Mission

Statement

Support members in meeting consumer needs of value and security through developing and maintaining

the highest level of expertise and professionalism

A brief overview• We move South Africans domestically, regionally &

internationally• Airline, hotel and ground transport bookings• Collect all taxes on behalf of the Government• 2005 a fundamental shift in the remuneration model

• Commission based income to • Service fee model

International Air Transport Association (IATA)

Market segmentation

Discussion points• Enterprise development & partnerships• Initiatives to increase domestic tourism development• The tourism sector contribution to development, growth

and job creation• Support for sustainable livelihoods to small, medium &

micro enterprises• Shift in geographic markets• Geographic spread• Tourism statistics• Successes and challenges that are facing the services

industry

NATIONAL TOURISM SECTOR STRATEGY

Theme 1

i. To grow the tourism sector’s absolute contribution to the economy

ii. To provide excellent people development and decent work within the tourism sector

iii. To increase domestic tourism’s contribution to the tourism economy

iv. To contribute to the regional tourism economy

Tourism growth and the economy

To grow the tourism sector’s absolute contribution to the economy

Road to recovery• Quarter 1 2012 showing some recovery • Globally 2012 began with strong growth in air travel, up

5.7%• Fuel prices surged ahead in February 14% higher than a

year ago – has a direct affect on ticket prices!• It is important to align the NTSS strategy with all

Government departments

To grow the tourism sector’s absolute contribution to the economy

Crisis communication management• A TBCSA initiative• Borne out of the need to develop a formal structure to

handle communications in times of crises• Responsible reporting on ‘unforseen events’ which may

affect the business of tourism • These reports have a direct impact on foreign media

To grow the tourism sector’s absolute contribution to the economy

Job creation• Current economic conditions have negatively impacted

the creation of new job opportunity’s

• Every effort is being made to cut costs and avoid further retrenchments

• Great threat is the growing trend to the on-line market

To provide excellent people development and decent work within the tourism sector

Human Dynamics

To increase domestic tourism’s contribution to the tourism economy

The future’s so bright• We may have made it through the Perfect Storm• 2009 to date the economy has declined • Tourism statistics have to be trusted• Business Tourism is imperative• Improve ICCA rankings through an objective data

collection platform

To contribute to the regional tourism economy

Co-operation• Tourism Enterprise Partners (TEP)• Provincial tourism agencies • Provincial marketing slogans should align with South

African marketing slogans• Co-operation between business and local government

Theme 2

v. To deliver a world-class visitor experience

vi. To entrench a tourism culture among South Africans

vii. To position South Africa as a globally recognised tourism destination brand

An enhanced visitor experience

To deliver a world-class visitor experience

Tourism Business Index (TBI)• The Tourism Business Index (“TBI”) is an initiative of the

Tourism Business Council of South Africa. It is sponsored by First National Bank, and is compiled by Grant Thornton.

• The purpose of the TBI is to provide individual tourism businesses with regular, up-to-date information on the performance of tourism businesses, including the outlook for performance over the next three months. It therefore tracks actual recent business performance in the sector and is an indicator of prospects for short-term future performance.

To entrench a tourism culture among South Africans

Taking holidays not just leave• Tourism numbers increased over the December holidays• Continued effort required• School leavers must choose a career not just a job

To position South Africa as a globally recognised tourism destination brand

TOMSA

• Raising funds for the collective marketing of destination South Africa

• The TBCSA administers the collection and marketing of the Tourism Marketing Levy South Africa (TOMSA

• TOMSA is a private sector initiative aimed at raising additional funding for the marketing of destination South Africa, locally and internationally.

• TOTAL of 492 levy collectors

Theme 3

viii. To achieve transformation within the tourism sector

ix. To address the issue of geographic, seasonal and rural spread

x. To promote ‘responsible tourism’ practices within the sector

xi. To unlock tourism economic development at a local government level

Sustain-ability and good governance

To achieve transformation within the tourism sector

Supportive member category• TBCSA has created a category of membership for small

businesses that would not have access to companies and institutions that may make an impact on the bottom line of the company

• South African Leisure Tourism Hospitality Association (SALTHA) enjoys this status

• Skills, education and training• Current regulatory environment is not conducive for small

businesses• Government commitment to graded and empowerment

establishments

To address the issue of geographic, seasonal and rural spread

Alignment of SAT & Provincial Tourism Agencies• Co-ordination of provincial marketing activities at trade

shows • Promoting South Africa and not just a Province• Not promoting one Province to the detriment of another• Recognise the diversity of the travellers needs – Dubai

model

To promote ‘responsible tourism’ practices within the sector

Responsible Tourism• The South African National Minimum Standard for

Responsible Tourism (NMSRT) highlights the role of sustainable tourism practices in creating better places for people to visit, work, invest and live in.

To unlock tourism economic development at a local government level

Collaboration• Within all Government departments, tourism authorities

and agencies• Toll Roads and Infrastructure

• Major impact on rental vehicle industry & tour operators• Access roads to the attractions and amenities• Maintenance of infrastructure and resorts under control of the local

government• Impact of excessive transport costs, eg Road toll

• Mentorship programmes for business owners• Government use of graded and empowered

establishments

THANK YOU