National Tourism Sector Strategy (NTSS) Presentation to the Portfolio Committee on Tourism.
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Transcript of National Tourism Sector Strategy (NTSS) Presentation to the Portfolio Committee on Tourism.
National Tourism Sector Strategy
(NTSS)
Presentation to the Portfolio Committee on Tourism
Purpose
The purpose is to inform Parliament on progress on the implementation of the NTSS
2
Introduction: Strategic Objectives
Theme 1: Tourism & the Economy
To grow the tourism sector’s absolute contribution to the economy
To provide excellent people development and decent work within the tourism sector
To increase domestic tourism’s contribution to the tourism economy
To contribute to the regional tourism economy
3
Introduction: Strategic Objectives
Theme 2: Visitor Experience & the Brand
To deliver a world - class visitor experience To entrench a tourism culture amongst South
Africans To position South Africa as a globally recognized
tourism destination brand
4
Introduction: Strategic Objectives
Theme 3: Sustainability & Good Governance
To achieve transformation within the tourism sector To address the issue of geographic, seasonal and
rural spread To promote responsible tourism practices within the
sector To unlock local government tourism economic
development potential
5
Progress on Implementation of NTSS
Delivery Mechanism (National Stakeholder Forum):launched 29 June 2011 Resulting in process for alignment between
government and private sector NTSS actions identified (short, medium and long term)
for MIPTECH Working Groups (national and provincial level implementation)
Business, Knowledge and Communicators Forum Monitoring and Evaluation:
Cluster sub-committees currently being constituted Matrix in place
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DELIVERY SECTOR SUB-FORUMS
Business Government Labour, NGO & CBO
Knowledge Communicators
MONITORING CLUSTER SUB-COMMITTEESPolicy, strategy, regulations, governance, and monitoring & evaluation
Tourism growth and development – Demand & Supply
People Development
Enablers
NATIONAL TOURISM STAKEHOLDER FORUM (NTSF)
NTSS Implementation – Structural Arrangement
7
Progress on Implementation of NTSS Cont…
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The NTSS Implementation Delivery Mechanism structural arrangement (slide 7) – is a result of extensive long debate between all stakeholders, and a comprise by all.
Short term NTSS Actions identified are already being implemented through the: Annual Performance Plan of the National Department of
Tourism (NDT) and South African Tourism (SAT) MIPTECH Working Groups Sector Sub-Forums
Progress report to Cluster Sub-Committee meetings and the National Tourism Stakeholder Forums.
Sector Sub-forum Programme of WorkCLUSTER 1 - Policy, strategy, regulations, governance, and monitoring and evaluation
THRUST ACTIONS SECTOR SUB-FORUM
Research, Information and Knowledge Management
• Enhance the capacity of the research and knowledge management• Develop a database of all tourism assets, and explore mechanisms and ways of promoting the registration• Finalise the e-library
• Implement electronic and other means of determining passenger movements• Develop a national web-based and/or mobile/cell-based system for visitors to complete visitor satisfaction forms•Track industry competitiveness
• Develop a tourism index to monitor the overall performance of the industry on an ongoing basis
• Government, Business, Knowledge Groups• Government, Business• Government, Business, Knowledge Groups, and Labour,NGO’s,CGO’s• Government, Business, Knowledge • Government, Business, Knowledge • Government, Business, Knowledge • Government, Knowledge Group
Policy and legislative framework
• Create a legislative and regulatory environment for tourism development and promotion• Develop measures to ensure tourism resilience and crisis management
•Government,
• Government, Business, Knowledge Groups, and Labour,NGO’s,CGO’s
Collaborative partnerships
• Formalise structures for collaboration and interaction between the public and private sector at national and provincial government level
• Government, Knowledge Group, business
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Monitoring & Evaluation MatrixIndicators Targets Sub-Indicators
and TargetsInstitution Responsible for reporting
Source for verification
Frequency of Reporting
Target Date
Progress Challenges Intervention Measures
GDP Increase in tourism GDP levels
Industry (direct impact)
NDT / StatsSA
TSA/ WTTC Reports
Annually
Economy (direct and indirect impact)
NDT/ StatsSA TSA/ WTTC Reports
Annually
Foreign visitor arrivals
Increase in foreign visitor arrivals
•African air arrivals•African land arrivals •Intercontinental arrivals •Total foreign arrivals
SAT/ StatsSA Tourism Migration Reports / SAT Quarterly reports
Quarterly Annually
Domestic tourism
Increase in number of domestic tourists
•Number of adult travellers[by living standards measure (LSM)]•Total number of trips
SAT/ StatsSA SAT Domestic Reports
Annually
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Progress on Implementation of NTSS … Cont Sector sub-forum meetings underway to reprioritise
activities, identify representatives for Cluster Sub-Committees and prepare reports in line with the M&E Matrix
Knowledge Group, Business and Communicators Sector sub-Forums already met
11
Recommendation
It is recommended that the Portfolio Committee notes progress in the implementation of the National Tourism Sector Strategy.
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THANK YOU
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