POC - AVIP Workbook 2014
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Transcript of POC - AVIP Workbook 2014
43
2014RoadbikeWorkbook
45
POC is a Swedish company with a strong mission to do the best we can to possibly save lives and to reduce the consequences
of accidents for gravity sports athletes and cyclists.
3
At POC we have always considered the road bike scene
as a natural step in our evolution but for a number of
years, and due to a lack of capacity, we deliberately held
back on introducing products, which we believe would
be beneficial to road cyclists. With the strong passion
that runs through the POC team, and our clear mission,
we felt that we now had to contribute our approach and
technologies.
Besides developing high performance helmets, the
intention has been to contribute new ideas, innovations
and solutions for improved safety, protection and
performance. These have been built on understanding
the behavior within defined environments, interaction
with other people, vehicles and landscapes. We
have challenged ourselves to come up with new and
more specific products and concepts with the goal of
supporting a safer ride.
To best manage this challenge we have engaged
experts from other fields to apply a cross scientific
approach and investigate areas such as: perception;
visibility; color; contrast; communication; psychology;
digital technology; aerodynamics and more. We have
combined all this with our own experience and history
of developing award winning protection and concepts.
The idea has been to cover a palette of safety areas,
from proactive aspects via communication to protection
and post safety solutions, without ever compromising
on performance.
We are proud to share our most ambitious initiative to
date, promoting safety for road cyclists; AVIP.
- Stefan Ytterborn, Founder & CEO
4
PO C AV IP
POC is a Swedish company working from a strong
mission to do the best we can to possibly save lives
and to reduce the consequences of accidents for
gravity sports athletes and cyclists. Currently skiers,
snowboarders and MTB cyclists around the world
use POC helmets and armor, with some winning the
Olympics, World Championships and X Games, while
others may just want the right protection to go downhill
biking at their favorite location.
It is great to witness the growth in road cycling, but
this growth also brings to light the risks and safety issues
involved in sharing roads with motorists, other cyclists and
pedestrians.
We have always considered being part of road cycling
as a natural evolution as we wanted to take our innovative
and award winning technology into the road bike scene.
For capacity reasons we have deliberately held back for
a number of years, but observing a number of trends
and issues, combined with our mission, we felt the
responsibility to act.
Some of the trends that worried us include; how
infrastructure is developed for cars, the lack of interaction
between road users, respect and understanding among
road users and the constant hazard of being run into by
a car. Further, half of all casualties on rural roads, and
92% of reported cyclists killed or seriously injured, occur
in accidents involve other vehicles, most often a car.
This has led us to consider a platform, which is a true
reflection of our mission and brings a new relevance to road
biking. Through our medical and performance forums,
POC Lab and WATTS Lab, we investigated and researched
different areas to better understand the specific hazards
in road cycling and where gains could be made. We
looked deeper into the problem, researching and studying
perception, visibility, color and contrast, communication,
psychology, digital technology, aerodynamics and more.
AVIP is the result of our work and is our first specific
road bike range. It is a vision and concept, which has
been created by collaborating with some of the best
minds in science, health and technology to redefine the
future of road bike safety and performance.
Besides the evident core developed for road bike
helmets, both time trial and road race, which promote new
safety features, aerodynamics and overall performance,
there are a number of new functional, technical,
performance products for road bike cyclists. These
have been developed to support attention and visibility,
including the finest and most uncompromising cycling
clothing, materials, making, accessories and functional
details for efficacy, without sacrificing safety.
Future developments will include a line of digital safety
products designed to increase communication and
alarm, GPS tracking and interaction together with
motorists and pedestrians.
POC wants to change the future of road biking and AVIP
represents the beginning of our vision.
5
AttentionIs about achieving a simple, but crucial, objective and grabbing others attention to your presence.
Attention uses the best possible tools to ensure a cyclist is recognized clearly, and in milli-seconds, by
others in traffic through addressing the five senses independently or in combination.
VisibilityOptimizing visibility in a number of different situations and scenarios, including season, weather, time
of day, distance, environment and light conditions. Through scientifically understanding how, color,
material, contrast, patterns, motion and light interact it provides an insight to develop the best possible
visibility and recognition on the road.
InteractionIt is about researching the possibilities and opportunities for communication and technological
interaction between a rider, motorists and pedestrians to support proactive safety. Interaction applies
new ideas to what can be done with modern technology to allow a rider to worry less about other road
users and surroundings and focus solely on riding. Interaction also supports communication with the
outside world in post incidents situations where there is a need for rescue or emergency.
Protection The core of POC’s experience, understanding how to develop physical protection focuses on
minimizing the amount of energy being transmitted to the users brain and body. All engineered with
innovative technology and a specific user and activity in mind, ultimately optimizing protection without
compromising performance.
The four core elements that make up AVIP: Attention; Visibility; Interaction and Protection,
are designed and developed to work individually as well as in collaboration.
6
ThIS IS PO C
PL
AS
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VATIONER 2008
06 08 10
11
The women’s world record holder in speedski - Sanna Tidstrand (242,59 km/h).
Julia Mancuso celebrates her gold medal in giant slalom at Turin 2006 Winter Olympics.
POC draws on guidance and receives invaluable feedback from team athletes, including X Games
riders, Olympic cyclists and elite World Cup skiers.
Robin Wallner won the European Downhill Cup in 2012 and is a three-time Nordic champion.
2011, POC brought team athletes Danny MacAskill,
Martin Söderström and Daniel Dhers to Stockholm, Sweden.
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7
POC is a Swedish company with a strong missionto do the best we can to possibly save lives and to
reduce the consequences of accidents for gravity sports athletes and cyclists.
POC was founded in 2005 and made its first entry,
addressing the ski racing market, at the ISPO trade
show where it also introduced its mission. POC’s
new ideas and innovative solutions to improve ski
racing safety, by reducing the force transmitted to
the brain and body in case of a crash, gained a
lot of attention.
The concepts, technologies, and materials used
and implemented for the helmets and body armor
were developed in close collaboration with POC
Lab; POC’s scientific forum that consists of some of
the world’s foremost sports medicine experts, brain
scientists and specialists in spinal cord injuries.
At the Turin 2006 Winter Olympics, US alpine
ski racer, Julia Mancuso won the gold medal in
giant slalom and pictures of her wearing a POC
helmet and goggles were published all over
the world. Since then, POC has evolved and
developed protection for different categories and
disciplines including freeskiing, snowboarding
and since 2008 has provided protection for
mountain bike disciplines.
POC refines products with constant feedback and
review from the team athletes that includes both X
Games, Olympic and World Championship medalists.
All together, POC’s team athletes have won more
than 50 medals in international contests such as the
Olympics, World Championships and X Games.
The most important part and reason for success
are proficient and committed employees. Among
the POC staff there is a range of experience
and perspectives, from industrial, fashion and
graphic designers, CAD and polymer engineers to
communicators, marketers and ambassadors - all
with a huge passion for the activities they develop
products for.
POC has developed a strong reputation
for gravity sports protection and is today
established in 25 countries. Throughout
the years, POC has received more than
40 prestigious international safety, design,
innovation and business awards.
8
To be at the forefront of safety, innovation and
development we established POC Lab. It is our
scientific forum, which brings together experts
from a range of disciplines and medicine. They
support and advise us to ensure that what we
develop is the most reliable and advanced
protection on the market.
POC Lab allows us to collaborate with some
of the world’s foremost sports medicine experts,
brain scientists and specialists in spinal cord
injuries. The members of the POC Lab are
carefully selected for their unique expertise. Each
member shares POC’s mission to do the best
we can to possibly save lives and to reduce the
consequences of accidents.
To complement our scientific experts and to
make sure our products are optimal we also draw
on guidance from material technologists and our
team athletes, including X Games riders, Olympic
cyclists and elite World Cup skiers. Further we
listen closely to what you have to say and as users
of our protective gear we value your feedback and
suggestions, which we hope will allow us to develop
even better products.THE MEMBERS OF POC LAB CLAES hULTINGM.D. Ph.D. Medical Director Karolinska hospital Spinalis Policlinic at Rehab Station Stockholm
PER hAMID GhATANM.D. Ph.D. Karolinska Institute Dept. of Clinical Neuroscience
MAGNUS WÖRNERTFormer ski racer and expert in the ski trade
FREDRIK LUNDhM.D. Karolinska hospital Dept. of Orthopedic Surgery
CROSS SC IENT IF IC RESEARCH AND DES IGN
POC was established through a collective desire
to make a difference and give everyone the best
possible safety and confidence in their chosen
sports. This idea has been embodied in our
mission and through a cross-scientific approach to
develop reliable and uncompromising protection.
This challenge has required us to explore,
evaluate and find new innovative ways to promote
safety. We often end up in new exciting areas of
special competence depending on the challenge,
allowing us to think outside of the box and
improve safety.
Building on the competence and expertise of
the POC team and through working closely with
our medical and performance forums, POC
Lab and WATTS Lab, we placed significant
time and effort in a numbers of different
fields, such as color, contrast, perception and
anthropology to better understand what we
needed to translate and focus on in order to
improve road bike safety.
ABOUT R & D
9
Our vision for AVIP has always been to develop
a road bike range that does not compromise
on safety and performance. To achieve higher
levels of performance, and balance the
expertise we gain from POC lab in safety and
innovation, we needed to set new standards
and established WATTS Lab, a highly
specialized R&D department to translate and
develop our AVIP vision.
The objective for the team in WATTS Lab is
to optimize POC products to allow the cyclist
to go faster using less energy. To achieve this,
tests were conducted to ensure minimal drag,
optimize speed and reduce the energy output
by the rider.
Together with our internal product team,
aerodynamic specialists at Semcon, the use
of external testing facilities and pro cycling
athletes we have created the framework to
test all aspects of aerodynamic performance.
The results have allowed us to refine our AVIP
products; helmets, clothing and accessories to
support enhanced performance.
THE WATTS LAB iS A COLLABORATiOn BETWEEn
POC DEVELOPMENT TEAM
ROBBY KETChELL Slipstream Sports
PONTUS WETTRELL Semcon
MAGNUS WÖRNERTFormer ski racer and expert in the ski trade
FREDRIK LUNDhM.D. Karolinska hospital Dept. of Orthopedic Surgery
AERO RELEVANCY RESEARCH AND DES IGN
10
CONTRAST
One of the most important factors affecting
visibility is contrast. There are basically two
types of contrast, which can be explained by the
prominence of a color compared to its background
and the difference in a color to adjacent colors,
i.e. color intensity and difference. Importantly,
contrast gives the brain visual clues, ultimately
resulting in an earlier and informed decision on
the identity of an object.
This approach led us to the AVIP color palette,
which is a cornerstone of AVIP. All colors are
carefully selected with high visibility and contrast
in mind.
ThE AVIP COLORS
The AVIP color palette has been carefully
developed to provide a combination of colors that
are based on high visibility colors, fluorescence
and contrast that will work in combination or
independently.
FLUORESCENT ORANGE
Fluorescent orange is a strong and intense color
and is one of the most commonly used colors for
high visibility clothing.
OPTIC WhITE
The Optic White color is innovative and part of the
AVIP palette as it is diametrically opposed to many
colors and supports enhanced contrast.
NAVY BLACK
Navy Black is a strong color, which gives
significant contrast within the AVIP color palette.
Visibility is not always simply a question of wearing
more fluorescent clothing, but considering and
understanding the use of color and contrast, the
environment in which it will be used and most
importantly, whether it will improve on how you
will be seen and recognized.
With POC’s cross-scientic approach to develop
reliable and advanced protection, we always
end up in new areas of special competence
depending on the challenge. For AVIP, we gained
valuable knowledge in different fields, such as
color, contrast, perception and anthropology to
better understand what we needed to translate
and focus on in order to improve road bike safety.
here are some interesting perspectives we would
like to share.
FLUORESCENT COLORS
A conventional bright color is able to reflect about
90% of a color present in the visible spectrum.
Fluorescent colors can reflect as much as 200%
to 300% by using a larger amount of the visible
spectrum and by re-radiate some of the absorbed
ultraviolet rays and colors in the lower part of the
visible spectrum and turn it in to wavelengths the
human eye can see. This ultimately results in the
eye perceiving a more intense color.
PERCEPTION AND RECOGNITION DISTANCE
The use of fluorescent colors and high visibility
products is evident and can be seen in varying
situations all over the world. The advantage of
fluorescent clothing is that it increases the distance
when an object is seen. Some studies show that
fluorescent clothing is five and half time more visible
than conventional clothing e.g with fluorescent
clothing a driver will see the object at 670 meters
instead of 120 meters with regular clothing.
however, we felt there is a fundamental difference
between being seen and being recognized. If
motorists at an early stage can identify you as a
cyclist, they can better plan their own maneuvers.
We were conscious of what other road users were
able to detect, specifically the critical elements of
perception and recognition distances;
Perception distance - is the distance from
where an object is first seen. During this time, the
brain processes a lot of information to create a
perceptual hypothesis, based on familiar patterns
and past experiences, but ultimately the object
may not be accurately recognized.
Recognition distance - is the distance where
the brain can perceive what the object actually is.
By using prior knowledge and interpreting visual
clues, such as colors, contrast, motion etc, the
brain will recognize the object.
A common perception is that visibility is equal
to bright and fluorescent colors but we identified
that advantages could be gained by considering
all possibilities to increase perception and
recognition distances to improve rider safety.
To find the right approach we considered the
changing backdrop that makes up a usual ride,
but also different environmental factors such as
weather, light, nature, time of the day.
Analyzing a problem often provides clear
insights into where gains can be made without
having to re-invent the wheel. Contrast is an
example and has long been considered a
fundamental part of visibility.
”For the colors diametrically opposed to each
other, are those that reciprocally evoke each other
in the eye.” (Goethe, Theory of Colours, 1810)
Colors VIS IBIL IT Y & COLORS
Distance to recognitionof cyclist dressed influorecent colors670 Meters
Distance to recognitionof cyclist dressed in dark colors 120 Meters
11
Fluorescent Orange
Optic White
Navy Black
Optic white
Navy black
Navy black, optic white and fluorescent colors in a typical roadbiking enviroment.
Navy black and optic white
The contrast between Navy black and Optic white
together enhance the visibility.
Fluorescent
Non fluorescent
AVIP colors
12
FABRIC S , CONSTRUCTION AND MAKING
By using some of most progressive fabrics
available - and by working closely with some
of the industries most skilled, experienced
and competent makers - we have been able
to develop a range based on layers and
combinations to provide maximum versatility
and avoiding products with a limited and
narrow use.
In addition, applying an innovative approach
to color and contrast, maximizing attention
and visibility, AVIP Essentials has been further
developed to improve road bike safety.
13
The AVIP color palette; Fluorescent orange, Optic white and Navy black.
Innovative fabrics for added comfort and enhanced performance
Laser cut ventilation holes for added breathability
Anatomic cuttings and fitsMy-Info pocket for your personal relevant information Introducing POC’s innovative chamois construction
Reflective logos for improved visibility.Fully taped seams Glued and seamless endings for ergonomic comfort
14
15
hELMETSWhen we identified the need to bring our unique approach to safety and performance to road
bike helmets, we naturally wanted to use the knowledge and technology we gained in making
award winning and revolutionary ski helmets and transfer that experience to build optimal road
bike helmets.
The concepts, which we initially used for ski and mountain bike helmets, have been further
developed and refined to meet all the demands of today’s road bike users. New approaches to the
strategic use of EPS, ventilation, aerodynamics, visibility and using an innovative fully wrapped
unibody construction, provide improved protection with ultimate aerodynamic performance.
16
Octal
BOTTOM VIEW
FRONT VIEW
TOP VIEW
BACK VIEW
17
Octal
0102
03
04
050607
08
09
high performance EPS liner, optimized in densitySuperior ventilation, using the POC innovative ventilation designUltralight size adjustment system, designed with low contact areaFully wrapped unibody shell, for improved protection and resistanceStraps molded into linerTemperature regulating padding Reflective patches and color combinations for high visibilityEye garage keeps sunglasses securely in position when placed on the helmetScannable ICE Tag (read more on page 37)
OCTALThe lightweight Octal helmet is engineered to be the next step in road bike helmet safety and offers optimal ventilation, comfort and low weight.
Even though it offers more coverage and increased protection thanks to an optimized and strategically partially thicker EPS liner, the weight is kept very low, sub 200 g. This is achieved thanks to the fully wrapped unibody shell, which functions as a monocoque, that enhances the safety properties and construction integrity of the helmet.
When developing the Octal helmet, POC approached ventilation in an innovative way. Instead of using many small vents, the Octal helmet has fewer, but larger, ventilation slots. This design provides a larger open surface area at the front, and in combination with the specifically designed interior, allows more air to flow through the helmet, optimizing ventilation.
The Octal helmet has an ultralight size adjustment system that will ensure a secure fit. The internal padding is made of a technical fabric, which reduces the temperature of the contact area touching the skin. Since visibility is a key factor to road bike safety, the Octal helmet comes in high visibility colors and with reflective patches.
helium White Zink Orange Garminum Blue10605_1001 10605_1205 10605_1532
CERTIFIED EN1078CPSC 12.03AS/NZS2063-2008
SIZES & WEIGhTSmall 54-58 cm 190 grMedium 55-58 cm 195 grLarge 59-62 cm 205 gr
ART NUMBER10605
Designed & engineered by POC
Designed & engineered by POC
Designed & engineered by POC
COLORS
TEChNICAL FEATURES
18
Designed & engineered by POC
Designed & engineered by POC
Designed & engineered by POC
010203
04
050607
08
high performance EPS liner, optimized in densityExternal microshell for aerodynamic performanceUltralight size adjustment system, designed with low contact areaFully wrapped unibody shell, for improved protection and resistanceStraps molded into linerTemperature regulating paddingReflective patches and color combinations for high visibilityScannable ICE Tag (read more on page 37)
helium White Zink Orange Garminum Blue 10610_1001 10610_1205 10610_1532
CERTIFIED EN1078CPSC 12.03AS/NZS2063-2008
SIZES & WEIGhTSmall 54-58 cm 210GrMedium 57-60 cm 215GrLarge 59-62 cm 225Gr
ART NUMBER10610
COLORS
OCTAL AEROOctal Aero is designed with all the same features as the Octal helmet, but has been developed further for aerodynamic performance and to be used in time trial and events where low drag is crucial, without sacrificing safety or comfort.The lightweight EPS (Expanded Polystyrene) liner provides a high level of protection with increased thickness at the most exposed areas. The fully wrapped unibody shell, which works as a monocoque, enhances the safety properties and construction integrity of the helmet.The Octal helmet has an ultralight size adjustment system that will ensure a secure fit. The internal padding is made of a technical fabric, which reduces the temperature of the contact area touching the skin. Since visibility is a key factor to road bike safety, the Octal Aero helmet comes in high visibility colors and with reflective patches.
Octal Aero
TEChNICAL FEATURES
19
Tempor
helium White10600_1001
Pocito Orange10600_1204
05
05
01
03
04
05
02 01
03
04
0102030405
Aerodynamically superior designhigh performance EPS liner for good shock absorptionOverlapping upper and lower shell for seamless protectionAir intakes for reduced air resistance Detachable visor
TEMPORTempor – POC’s time trial helmet. Designed to provide the cutting edge advantage needed in Time Trial bike races with superior aerodynamic performance and safety compared to the best performing helmets on the market.
POC’s new conceptual approach to optimize aerodynamics and speed was to look at the rider as one body mass, rather than isolating the head from the rest of the body.
The result is amazing with superior performance compared to the best time trial helmets on the market, both when it comes to safety and speed.
Safety-wise, the Tempor helmet performs extremely well (the EPS liner has added thickness at exposed areas) and the impact absorption has not at one point been compromised.
The two air intakes in the front reduce air resistance by leading the air through the helmet and past the shoulders instead of halting it at the front. This air flow also provides generous ventilation.
CERTIFIED EN1078CPSC 12.03
SIZES M-L 55-58 CMXL-XXL 59-62 CM
ART NUMBER10600
COLORS
TEChNICAL FEATURES
20
21
”EssEntials”apparEl linEpOC’s first line of specific road bike wear, aVip Essentials, contains a number of high performing
garments that have been engineered with performance, comfort, aerodynamic and proactive safety
in mind. aVip Essentials has been designed to give you a core performance cycling wardrobe and
our approach has been to develop a range, which can be used by all cyclists in all conditions.
By using some of most progressive fabrics available - and by working closely with some of the industries
most skilled, experienced and competent makers - we have been able to develop a range based on layers
and combinations to provide maximum versatility and avoiding products with a limited and narrow use.
in addition, applying an innovative approach to color and contrast, maximizing attention
and visibility, aVip Essentials has been further developed to improve road bike safety.
to fulfill specific needs, in managing more extreme and specific climate conditions etc, additions
will be developed for coming seasons to provide a greater level of personal preference and choice.
22
thE ChamOis paD the chamois is designed to provide points; the ischium and perineal area. to maximize ventilation we choose a fully seamless, coolmax open cell foam, which allows for continuous airflow and ventilation throughout the entire chamois. the seamless design does also provide a comfortable fit and feel.
in order to accommodate freedom
Essential Bib shorts the Essential Bib shorts are made of a warp knitted stretch fabric for optimal fit and feel. the cut is specific for your riding position and the bib shorts offers excellent breathability along with pOC’s innovative chamois construction.
the ergonomic design provides a streamlined fit, comfort and maximum freedom of movement. the compact structure of the fabric supports your muscles and the compression helps circulation and recovery.
the seamless chamois pad gives additional support and will relieve pressure at the ischiatic and perineal area while allowing for optimal airflow.
the bibs are made of mesh and are highly breathable and provide performance and comfort. the soft silicone grip on the shorts ensures they stay perfectly in place.
tEChniCal FEatUrEs
0102
03040506
Warp knitted stretch fabric, with compression propertiesErgonomic four-panel design for fit, comfort and freedom of movementinnovative chamois constructionhighly breathable mesh bibssoft silicone leg grip for a secure fitreflective logo for improved visibility
sizEss, m, l, Xl, XXl
COmpOsitiOn shorts: 78% polyamide 22% Elastanhe. Bibs: 100% polyester
WEight202 gr
art nUmBEr53090
Style: Bib shortsSeason: Wheels 14Date: 2013-05-15
Style: Bib shortsSeason: Wheels 14Date: 2013-05-15
Style: Bib shortsSeason: Wheels 14Date: 2013-05-15
of movement on medium- and long distance rides, pOC custom designed and built a chamois in three different densities. 4mm thick with 60 kg density foam at outlying areas, 8mm thick with 85 kg density on either side of perineal channel, 12mm thick with 100 kg density foam at the ischium.
the exact positioning of the higher density foam, with the main goal to
relieve pressure at the ischium area, was determined following extensive rider testing. perineal pressure relief is extremely important, which is why we created a perineal channel, with opposing higher density foam, to improve circulation through the perineal area. We also increased the height of the foam walls to 8mm, as opposed to the middle of the channel, which is 4mm.
23
thE ChamOis paD the WO specific chamois is designed to
provide comfort at the key riding pressure points. to maximize ventilation we choose a fully seamless, coolmax open cell foam, which allows for continuous airflow and ventilation throughout the entire chamois. the seamless design does also provide a comfortable fit and feel.
in order to accommodate freedom
the Essential WO Bib shorts are made of a warp knitted stretch fabric for optimal fit and feel, and is designed with a woman specific riding position. the bib shorts offers excellent breathability along with pOC’s innovative chamois construction.
the ergonomic design provides a streamlined fit, comfort and maximum freedom of movement. the compact structure of the fabric supports your muscles and the compression helps circulation and recovery.
the seamless chamois pad gives additional support and will relieve pressure at the ischiatic and perineal area while allowing for optimal airflow.
the bibs are made of mesh and are highly breathable and provide performance and comfort. the soft silicone grip on the shorts ensures they stay perfectly in place.
tEChniCal FEatUrEs
0102
03040506
Warp knitted stretch fabric, with compression propertiesErgonomic four-panel design for fit, comfort and freedom of movementinnovative chamois constructionhighly breathable mesh bibssoft silicone leg grip for a secure fitreflective logo for improved visibility
Style: Bib shortsSeason: Wheels 14Date: 2013-05-15
Style: Bib shortsSeason: Wheels 14Date: 2013-05-15
Style: Bib shortsSeason: Wheels 14Date: 2013-05-15
Essential WO Bib shorts
sizEsXs, s, m, l
COmpOsitiOn shorts: 78% polyamide 22% Elastanhe. Bibs: 100% polyester
WEight167 gr
art nUmBEr53100
of movement on medium- and long distance rides, pOC custom designed and built a chamois in three different densities. 4mm thick with 60 kg density foam at outlying areas, 8mm thick with 85 kg density on either side of perineal channel, 12mm thick with 100 kg density foam at the ischium.
the exact positioning of the higher density foam, with the main goal to
relieve pressure at the ischium area, was determined following extensive rider testing. perineal pressure relief is extremely important, which is why we created a perineal channel, with opposing higher density foam, to improve circulation through the perineal area. We also increased the height of the foam walls to 8mm, as opposed to the middle of the channel, which is 4mm.
24
Essential Jersey ss
EssEntial JErsEy shOrt slEEVE the Essential Jersey with 4-way stretch fabric is infused with aerodynamic technology in order to reduce drag. it is designed for enhanced visibility and has a cut specific for your riding position, which ensure all day comfort, performance and safety.
the shoulders and back are made of a woven stretch fabric and uses a compact 3D structure to improve aerodynamic performance. the body is made of 4-way stretch that offers a streamlined fit, allowing great freedom of movement and excellent breathability. this combination of technical fabrics reduces drag while efficiently wicking moisture away, keeping you cool and dry.
the full length zip and under arm mesh allows for optimal flexibility and breathability. there are three rear pockets to carry your belongings and a special my info-pocket for your personal information and cell phone.
tEChniCal FEatUrEs
01
0203040506
0708
strategically placed woven stretch fabric for improved aerodynamic performanceComfortable and breathable 4-way stretch fabricmesh fabric under arms for increased breathabilityreflective logo on the arm for improved visibilityglued and seamless endings for ergonomic comfortrear pockets plus internal zip pocket for all riding essentialsmy-info pocket UV resistant
COmpOsitiOn 83% polyester 17% Elastanhe 100% polyester 78% polyamide 22% Elastanhe
sizEss, m, l, Xl, XXl
WEight225 gr
COlOrs _94 multicolor _8041 nickel Blue/hydrogen White
art nUmBEr53000
_9
4
mul
ticol
or
25
tEChniCal FEatUrEs
01
02030405060708
strategically placed woven stretch fabric for improved aerodynamic performanceComfortable and breathable 4-way stretch fabricmesh fabric under arms for increased breathabilityreflective logo for visibility on the armglued and seamless endings for ergonomic comfortrear pockets plus internal zip pocketmy info-pocketUV resistant
Essential WO Jersey ss
EssEntial WO JErsEy shOrt slEEVE the WO Jersey, made of 4-way stretch fabric, is infused with aerodynamic technology in order to reduce drag. it is designed for enhanced visibility and has a specific womens cut, which ensure all day comfort, performance and safety.
the shoulders and back are made of a woven stretch fabric and uses a compact 3D structure to improve aerodynamic performance. the body is made of 4-way stretch that offers a streamlined fit, allowing great freerdom of movement and excellent breathability. this combination of technical fabrics reduces drag while efficiently wicking moisture away, keeping you cool and dry.
the full length zip and under arm mesh allows for optimal flexibility and breathability. there are three rear pockets to carry your belongings and a special my info-pocket for your personal information and cell phone.
COmpOsitiOn 83% polyester 17% Elastanhe 100% polyester 78% polyamide 22% Elastanhe
sizEsXs, s, m, l
WEight139 gr
COlOrs _94 multicolor _8041 nickel Blue/hydrogen White
art nUmBEr53020
_8
041
n
icke
l Blu
e/h
ydro
gen
Whi
te
26
Essential Jersey ls
EssEntial JErsEy lOng slEEVE the Essential Jersey with 4-way stretch fabric is infused with aerodynamic technology in order to reduce drag. it is designed for enhanced visibility and has a cut specific for your riding position, which ensure all day comfort, performance and safety.
the shoulders and back are made of a woven stretch fabric and uses a compact 3D structure to improve aerodynamic performance. the body is made of 4-way stretch that offers a streamlined fit, allowing great freerdom of movement and excellent breathability. this combination of technical fabrics reduces drag while efficiently wicking moisture away, keeping you cool and dry.
the full length zip and under arm mesh allows for optimal flexibility and breathability. there are three rear pockets to carry your belongings and a special my info-pocket for your personal information and cell phone.
tEChniCal FEatUrEs01
02030405060708
strategically placed woven stretch fabric for improved aerodynamic performanceComfortable and breathable 4-way stretch fabricmesh fabric under arms for increased breathabilityreflective logo for visibility on the armglued and seamless endings for ergonomic comfortrear pockets plus internal zip pocketmy info-pocketUV resistant
COmpOsitiOn 83% polyester 17% Elastanhe 100% polyester 78% polyamide 22% Elastanhe
sizEss, m, l, Xl, XXl
WEight265 gr
COlOrs _94 multicolor _8041 nickel Blue/hydrogen White
art nUmBEr53010
_9
4
mul
ticol
or
_8041 nickel Blue/hydrogen White
27
Essential Wind Vest
EssEntial WinD VEst the Essential Wind Vest offers ideal wind protection in mixed riding, with windproof fabric at exposed areas. the vest has a reflective logo at back for improved visibility.
the technical fabric at the front offers wind protection while the fabric at the back provides great breathability. the strategic combination of materials allows for a windproof and highly breathable vest.
tEChniCal FEatUrEs
01020304
technical windproof fabric at exposed areaComfortable and breathable 4-way stretch fabricreflective logo at back for improved visibilityElastic at hem
COmpOsitiOn 85% polyamide 15% Elastanhe72,5% polyamide 27,5 % Elastahne
sizEsXs, s, m, l, Xl, XXl
Bac
k
Fro
nt
WEight191 g
COlOrs _8041 nickel Blue/hydrogen White
art nUmBEr53050
28
Essential lt. Wind Vest
EssEntial lt. WinD VEst the Essential light Wind Vest is lightweight, breathable and windproof. the transparent DWr treated vest is designed for changeable conditions and is easily stowable and water repellent. mesh fabric under the arms for increased breathability and comfort. reflective logo at back for improved visibility.
01
02
0304
tEChniCal FEatUrEs
Breathable and windproof DWr treated ripstop fabric500 mm water columnmesh fabric under arms for increased breathabilityand comfortreflective logo at back for improved visibilityElastic at hem
COmpOsitiOn 100% polyamide
sizEsXs, s, m, l, Xl, XXl
WEight57 gr
COlOrs _1001 hydrogen White
art nUmBEr53080
29
Essential lt. Wind Jacket
EssEntial lt. WinD JaCkEt the Essential light Wind Jacket is lightweight, breathable and windproof. the transparent DWr treated vest is designed for changeable conditions and is easily stowable and water repellent. mesh fabric under the arms for increased breathability and comfort. Fluorescent orange at wrist and reflective logo at back for improved visibility.
tEChniCal FEatUrEs
01
0203
04
Breathable and windproof DWr treated ripstop fabricwith 500 mm water columnmesh inserts under arms for breathibilityFluorescent orange at wrist and reflective logo at back for improved visibilityElastic at hem
COmpOsitiOn 100% polyamide
sizEsXs, s, m, l, Xl, XXl
WEight78 gr
COlOrs _1001 hydrogen White
art nUmBEr53070
30
Essential rain Jacket
EssEntial rain JaCkEt the Essential rain Jacket is a waterproof and breathable jacket, designed and engineered for wet conditions with fully taped seams and waterproof zippers.
it’s made of a 3 layer laminated DWr treated fabric and is designed with a bike specific fit, where the back and arms have been optimized in length to keep you fully covered. the lazer cut ventilation holes under the arms provide optimal breathability.
the jacket comes in a bright orange color and has reflective logo at back for maximum visibility. my info- zip pocket for personal information and cell phone. COlOrs
_1205 zink Orange
art nUmBEr53060
tEChniCal FEatUrEs
01
020304050607
3 layer laminated DWr treated fabric. 10 000 mm water columnlazer cut ventilation holes for breathabilityFully taped seamsWaterproof zippersVelcro closure at wristmy info- zip pocket at backreflective logo at back
COmpOsitiOn 100% polyester
sizEsXs, s, m, l, Xl, XXl
WEight257 gr
31
Essential spring Jacket
EssEntial spring JaCkEt the Essential spring jacket is versatile and gives ideal protection against natures elements and offers great freedom of movement, which ensures protection and comfort on every ride.
the windproof front, made of bonded 4-way strech fabric, is higly breathable and also water repellent. the back and sleeves are made of 4-way stretch fabric with high elasticity, which gives optimal flexibility and breathability and also some wind protection. a soft, brushed inside is used for extra comfort and warmth.
there are three rear pockets to carry your belongings and a special my info-pocket for your personal information and cell phone
tEChniCal FEatUrEs
0102
0304
Windproof and breathable bonded 4-way stretch fabricBreathable and flexible 4-way stretch fabric, with brushed inside for comfort and warmthreflective logo at back and on the armOrange ending at wrist for improved visibility
COmpOsitiOn 75% polyamide25% Elastanhe
sizEsXs, s, m, l, Xl, XXl
WEight216 gr
COlOrs _8041 nickel Blue/hydrogen White
art nUmBEr53070
32
Essential road glove
COmpOsitiOn 83% polyester 17% Elastanhe100% Clarino leather
sizEss, m, l
WEight24 gr/pair (mens large)
art nUmBEr30260
a minimalistic, half finger, road bike glove. the thin glove allows for the closest possible contact to the bike. the palm is reinforced with light padding for a more pleasurable ride.
EssEntial rOaD glOVE tEChniCal FEatUrEs
010203
light padding at palmpull tabsilicone print for gripperformance fit
COlOrs_1001 hydrogen White_1205 zink Orange
33
01
02
03
04
4-way stretch fabric, with a soft brushed inside for warmthglued and seamless endingsreflective logo for impro-ved visibilityErgonomic pre-bent shape
tEChniCal FEatUrEs
sizEss, m, l
WEight113 gr
art nUmBEr53120_8041
COmpOsitiOn 46% polyester 41% polyamide 13% Elastanhe
01
0203
04
4-way stretch fabric, with a soft brushed inside for warmthglued and seamless endingsreflective logo and fluores-cent at wrist for improved visibilityErgonomic pre-bent shape
tEChniCal FEatUrEs
sizEss, m, l
WEight75 gr
art nUmBEr53110_1001
COmpOsitiOn 46% polyester 41% polyamide 13% Elastanhe
sizEss, m, l
WEight38 gr
01
02
03
04
made of odour-resistant tactelFlat toe seam to reduce bulk and prevent blistersinstep support for improved stability and fitBreath zones for better ventilation where needed
tEChniCal FEatUrEs
art nUmBErsg6506_1001
COmpOsitiOn
EssEntial lEgs the Essential legs are made of 4-way stretch fabric that offers flexibility and the soft brushed inside will keep you warm in mixed conditions.
the ergonomic pre-bent shape and glued seamless endings provide a close fit and excellent comfort and the silicone grip ensure they stay perfectly in place. reflective logo for improved visibility.
EssEntial slEEVEsthe Essential arms are made of 4-way stretch fabric that offers flexibility and the soft brushed inside will keep you warm in mixed conditions.
the ergonomic pre-bent shape and glued seamless endings provide a close fit and excellent comfort and the silicone grip ensure they stay perfectly in place. reflective logo and fluorescent at wrist for improved visibility.
EssEntial sOCkthe Essential sock is made of odour-resistant tactel and has strategic placed breath zones for excellent ventilation.
Essentials legs, Essentials sleeves and Essentials socks
34
silk scarfEssential Cap
Classic scarf made of 100% silk twill, screen printed and hand rolled edge made by finest italian tradition.
silk sCarF
Classic cycling cap with a clean design, made of cotton and polyester. reflective stripes and logo for improved visibility.
EssEntial Cap
sizEsOne size
WEight29 g
COmpOsitiOn 55% Cotton 45 % polyetser
art nUmBEr53130_ 1531
sizEs45 x 45 cm
WEight13 gr
COmpOsitiOn silk
art nUmBEr53140_8041
see our snow and mtB products at pocsports.com
© D
omin
ic E
benb
ichl
er
36
DO Blade
Do Blade is a dedicated sports frame, injected in grilamid for low weight and durability. the frame allows for great flexibility with the option to change your lens according to the conditions. the rubber inserts and the adjustable nose piece in hydrophilic rubber keeps the frame firmly in place. the lens tints are optimized for road bike, increasing contrasts on the road surface, helping you to spot irregularities, holes and gravel in time. the anti-fog and ripel treatments help keeping fog, dirt and grime off your lenses and makes water pearl off.
DO BlaDE
art namE DO Blade DO Blade DO Blade DO Bladegustav larson Ed.
DO Bladeryder hejsedal Ed.
DO Blade road lens
DO Blade lens
DO Blade lens
FramE COlOr
hydrogen white/zink Orange
nickel Blue/hydrogen White
garminum Blue seaborgium Blue/iron Orange
nickel Blue/neodynium pink
- - -
FramE Finish matt matt matt matt matt - - -
lEns COlOr Violet Violet Violet Violet Violet light Violet light yellow Black
lEns pUrpOsE allround road allround road allround road allround road allround road low light road Bad Visibility Very sunny
lEns Vlt 28.4% 28.4% 28.4% 28.4% 28.4% 71.5% 91.5% 10%
lEns Cat. 2 2 2 2 2 1 0 3
art nUmBEr DOBl5010 DOBl5010 DOBl5010 DOBl5020 DOBl5030 DOBl5110 DOBl5120 DOBl5120
37
last time you crashed on your bike, you got up
fine. Or you didn’t, but your friend was there
to help you out. What would happen if you
were out alone and were knocked unconscious
and how long would it take before someone
started worrying? and how would they possibly
know where to start looking for you?
iCE stands for in Case of Emergency
and is well known all over the world. iCE
is a proactive effort to provide emergency
personnel with correct medical history
such as blood group, allergies and basic
information like name and emergency
contact, even if the victim is unconscious.
throughout the years, pOC has developed a
strong reputation for gravity sports protection and
have been recognized and awarded as a global
leader in innovation, safety and performance.
the proactive safety approach is a
cornerstone of aVip, and we have put a strong
emphasis to improve the awareness of your
place on the road. Unfortunately, accidents do
happen, and with pOC’s mission to do everything
we can to possibly save lives and reduce the
consequences of accidents, we have looked
at new ways of improving road bike safety.
helmet construction and design is a critical
element in accident safety but our work has
also shown that if we could minimize the time
before the victim recieves help and provide
information needed for correct medical care,
we could limit the consequences of accidents.
this innovative approach lead to the two
components of pOC iCE, promoting the idea
of digital safety with a system composed
of a crash sensor and an identification tag,
helping the rider to get fast and correct care
in case of emergency. We teamed up with
iCEdot to provide the iCEdot Crash sensor
that monitors for major impacts and alerts
your emergency contacts of your gps
coordinates when you need it the most.
pOC iCE - in CasE OF EmErgEnCy
SOSSMSCOUNTDOWN
GPSPOSITION
15sec
iCEDOt Crash sEnsOrWhen paired with the iCEdot smart phone app, the crash sensor is able to detect motion, changes in forces and impacts. in the event of critical forces, the device triggers the app to send a message with your gps position to your preset contacts, unless you stop it within a user defined time interval. this will let your family or friends know you might need help.
iCE tagif an accident happens and the victim is knocked unconscious, scanning the tag will allow passers-by or medical personnel to identify the victim and get correct medical information such as blood group or allergies that can be vital for correct care.
Designed & engineered by POC
38
POC PrO Team 2014TO be annOunCed
39
Special editions
Gustav LarssonWhen Gustav did´nt get a motocross for his tenth birthday but a
mountainbike instead, the route was set. His careeer started a few
years later when mountinbiking was as its biggest in the early nineties
. Later on, to become a stronger mountainbiker Gustav started road
biking and he quickly became successful enough to join the no
1 Pro Team Fassa bortolo in 2003. Gustav is best known for his
Time Trial abilities that got him both World and Olympic medals.
dOb: 1980
WeIGHT / LenGTH: 194cm / 77kg
dISCIPLIne: Road cycling
HOmeTOWn: monaco
COunTrY: Sweden
Career HIGHLIGHTS:HigHligHtS: olympic SilveR -08
dOb: 1980
WeIGHT / LenGTH: 188cm / 69kg
dISCIPLIne: Road cycling
HOmeTOWn: victoRia, Bc
COunTrY: canada
Career HIGHLIGHTS:winneR giRo d’italia 2012
ryder Hesjedal ryder was born not far from the rugged coastal mountains of
Vancouver Island, Canada. This kick-started a mountain bike career
that netted him a Silver at the u-23 World Champs, along with 6
other World mTb Champ medals. but, that was all really just training
to make him into a top Grand Tour contender capping that campaign
off with his 2012 Giro d’Italia win. ryder has gone on to win stages
at the Vuelta a espana, Tour de France (TTT) and Tour Of California.
dO bladeryder Hesjedal ed.
dO bladeGustav Larson ed.
© N
ikla
s W
alln
er
See our mTb products at pocsports.com
42
Overview
Octal
essential bib shorts essential WO bib shorts essential Jersey SS
essential Silk Scarf
essential road Glove essential Legs
essential arms dO blade
dO bladeGustav Larsson ed.
dO bladeryder Hesjedal ed.
essential rain Jacketessential Lt Wind Jacket
essential Spring Jacket
essential road Capessential road Sock
essential Wind Vest
essential Lt. Wind Vest
essential WO Jersey SS essential Jersey LS essential Jersey LS
Octal aero
Tempor
For more information regarding our POP-program please contact your sales person.
46
© 2013. Reproduction forbidden. All rights reserved. Some of the products shown may differ from products supplied.POC reserves the right to replace or modify any product or article number shown. All products designed and engineered by POC Sweden AB.
44
POC Sweden AB PO Box 4213SE-102 65 StockholmSweden
Phone: +46 8 717 40 50Fax: +46 8 717 95 16
Nackagatan 4SE-116 41 StockholmSweden