POC Report

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FACULTY OF ENGINEERING

UNIVERSITI INDUSTRI SELANGOR

BUSINESS PLAN

COURSE CODE : PFS 3233COURSE : ENTREPRENEURSHIPLECTURER : Mr. HAMDINO BIN HAMDANDIVISION : ENGINEERING

Please fill the following particulars:

NAME :

PHILMORE LAWRY LAU HUI LING 4083020741

SITI NOR ILYANA BT ZAKARIAH 870405435272

NORNADIA BT MOHAMMAD YUSOFF 880210565092

NUR KHAIRUNNISA BINTI SHAHARUM 4072000411

NOORNADIAH BT ALIPAH 880228125204

DATE OFSUBMISSION

: 7/2/2010

Mark

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1 .0 BUSINESS DESCRIPTION

1.1 General Description of the Business:

Piece of Cake is a modern day bakery which not only sells cakes,

breads and pastries but drinks and desserts too. It is a kind of business which

emphasizes on service. Located in USJ Taipan, Piece of Cake provides service

such as parties arrangement and delivery service. A free delivery service is

provided for a purchase of RM20 and above. We take orders via telephone

calls, SMS (Short Messaging Service) and e-mails ( PieceofCake

@ymail.com). The business will start commencing on 1 st January 2010 and its

operation hours will be from 8am to 12am on weekdays, Monday to Friday

and 10am to 2am on Sundays.

1.2 Industry Overview:

The Malaysian bakery and confectionery industry is a fast growing

industry as it is in a period of change and expanding its precincts with the shift

in consumers preferences. In 2004 the bakery and confectionery productsreached RM 2 billion, growing at 3 % in current value terms over the previous

year. According to industry analysts, the growth can be attributed to the rising

health awareness in Malaysia. Consumers are becoming more concerned with

their health, which also affects other packaged foods, such as confectionery

products. The health trend is expected to continue to be the main factor of

growth for bakery products, especially the bread segment. Recently there are

more health-oriented products released which signify the potential of value

added products in Malaysia.

The current development in the industry is also a consequence of the

economic growth in Malaysia. The increasing purchasing power has created a

more western inspired demand pattern among the Malaysian consumers,

which contributed to the large entry of international fast food chains and the

emergence of an abundance of foreign products in the Malaysian retail sector.

However, the Bakery and Confectionery industry is still dominated by localplayers, offering a more traditional product assortment.

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The majority of the market is divided between the three bakeries:

Gardenia Bakery, Stanson Bakery and Family Bakery. The current market

leader is Gardenia Bakery followed closely by Stanson Bakery. Stanson

Bakery, which was established in 1999, is a relatively new player in the

industry. During the last five years, the company has rapidly increased its

market share, witnessing more than 50% increases in annual sales. The growth

of Stanson Bakery reveals that it is possible for new entrants to establish a

strong position within this industry. Despite the presence of these international

chains, the assortment of bakery and confectionery remains predominantly

focused on local products particularly in relation to the bread segment. The

number of large bread producers in Malaysia is actually very limited.

Although the health trend is becoming more visible in Malaysia, the

variety of products offered are still limited compared to the assortment

available in western countries. An example of this is that the sandwich-style

bread is very popular but is only available in few different varieties.

In the frozen segment, most of the characteristics from the

fresh-baked segment apply here.

"In-store Bakieres Jump Economic Hurdles," by Heather Henstock

in Modern Bakery , Vol. 22, No. 6, (June 2008), p. 28-30, 32, 34-36,

38. Bakeries are facing rising ingredient costs and "economic downtown."

However these factors have not stopped the growth of bakeries in 2008.

Product categories that had growth during the last twelve months were

specialty bread/rolls, cakes, cookies, Artisan breads and muffins. Sales of

special products that continued to show growth were organic/natural and

gluten free products. Wages for baker whose goods reflects bakery specialty

have started to increase.

Edited July 19, 2006

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The many types of bakeries:

Retail Sector:

Large Factories . Bread and related products are produced in a huge quantity

which is then transported to numerous selling points throughout a region. The

selling points normally include supermarkets, convenience stores, and etc.

Small Independent Bakeries . Normally they are family-run businesses. They

may specialize in particular types of products, such as sourdough. Independent

bakeries are much more likely to create products made from scratch on

premises.

The Franchise Sector:

Chain Stores . Recently there have been a rise in the amount of chain stores

(supermarkets) selling the same range of products due to consumers becoming

increasingly conscious of the products they purchase and the conveniences

they are getting from the retail chains. The development of large retail outlets

has remarkable growth with the entry of international supermarket chains,

such as Cold Storage, Parkson, and Carrefour. Bakers in these stores often

bake according to a pre-determined recipe book. Even though the baked goods

are freshly baked on the premises, it is not freshly made as products such as

cakes, frosting, dough and sweet goods fits extremely well in a frozen

environment and can last for months in a freezer before it is thawed and

prepared for fresh consumption.

In the last twelve years the franchise industry has experienced average

annual growth rates of 16% in terms of sales and 18% in terms of outlets. In

2003, annual sales soared to more than RM 12 billion. In 2004 there were 325

franchise systems in Malaysia, totaling approximately 8,000 outlets compared

to 2,500 outlets in 1998. Naturally this has resulted in a high consumption of

buns and other related bread products.

Emergence of specialty coffee houses, which represents a rapidly

growing part of the franchise sector such as Coffee Bean and the Tea Leaf,
http://en.wikipedia.org/wiki/Supermarkethttp://en.wikipedia.org/wiki/Convenience_storehttp://en.wikipedia.org/wiki/Sourdoughhttp://en.wikipedia.org/wiki/Sourdoughhttp://en.wikipedia.org/wiki/Convenience_storehttp://en.wikipedia.org/wiki/Supermarket

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Starbucks and San Francisco Caf includes bakery and confectionery products

in their product assortments.

In addition to the coffee houses, the franchise sector has seen a rapid

increase in the number of outlets specializing in bakery and confectionery

products. Market estimates suggest that Malaysia have more than 2,000

confectionary and bakery outlets. Recently, there has been a rapid growth in

the emergence of so c alled boutique bakeries, like BreadStory, Rotiboy

Bakeshoppe and Bread to Brad, which offer their customers a much wider

products assortment than available in the traditional bakeries or supermarkets.

Other outlets specialize in cakes. Since 1997, Secret Recipe Caf has

experienced rapid growth in Malaysia and currently has a total of 82 outlets in

Malaysia. Opportunities exist in supplying high-quality frozen cakes to these

types of franchises.

The Hotel Sector:

Most of the luxury hotels in Malaysia have their own facilities to

produce bakery products for their catering consumption. However, in a recentinterview conducted by the embassy with the General Manager of one of

Kuala Lumpurs leading luxury hotels, it was found that more than 70% of the

hot els catering needs are sourced from contacts and attendance at exhibitions.

According to a survey conducted at the Food and Hotel 2004

exhibition, the category bakery, confectionery, flour finished products

(fresh/frozen) was the most popular categor y among the visitors. Close to

12,000 visitors expressed this particular category as their main area of interest.

Food quality and service are important parameters in the luxury hotels

because their signature restaurants cater to consumers in the high-purchasing

power. Products within this market segment are, therefore, often imported to

satisfy the customers expectations.

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The Institutional Sector:

Local players currently dominate the catering activity within the

institutional sector, which encompass public institutions, i.e. schools,

hospitals, armed forces, etc. It requires local presence in Malaysia in form of a

subsidiary or a joint venture with a local partner to target this segment because

connections are more important than parameters, such as price, variety and

quality.

1.3 Market Opportunities:

The Taipan area is a favourite among the residents here. It is sometimes

heavily congested in the night when people come out for dinner and shopping.

Furthermore, a good mixture of businesses in this commercial center, such as

clinics, pharmacies, convenience shops, and etc can be found here. Basically,

almost everyone in this area have a busy life. Baked goods are packaged and

easy to eat so it is suitable for anyone yearning for a quick meal. Normally,

bakeries and pastries are the type of food for those who are al ways on -the-

move type. In this case, Piece of Cake will be a perfect stop for a short meal

or dessert.

1.4 Factors in selecting the proposed business:

Competition . Big Boy Caf , D'Fortune Western Cuisine Caf, Pizza Uno,

Grand Steamboat Garden

Popularity. Bakeries goods and desserts appeal to all walk of life who

apparently have sweet tooth.

Target Group. : All ages (child adult)

Environment. Business and college life is a quick pace life so these

youngsters prefer Packaged food and easy to bring around to eat.

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1.5 Uniqueness of Product or Service:

Baked goods are easily packaged and easy to bring around. Freshly

baked goods are more appealing than the ones from the factories as they are

fresher and treated with less preservative. The baked goods from Piece of cake

will have more variant and more responsive to the customers demand as

customers could offer ideas on how to improve the products and services.

1.6 Future Prospect:

USJ Taipan is very bustling city, full with busy on-goers who are

always short on time. Piece of Cake targets to win their hearts and make them

loyal customers of Piece of Cake .

This outlet happens to be near by to the Taylors College. Taylors

College is an outstanding international college, and almost half of the students

are foreigners, who happen to love bakeries at all times. Therefore, there is

always a demand for bakeries especially among the students. From ourresearch, most of these students are staying outside the university campus,

somewhere around USJ 9, USJ 8 and USJ 6. Plus, there is a primary school

located at the USJ 9. Piece of Cake plans to open another branch in that area.

Hungry school children will definitely love baked goods. Therefore this

neighbourhood will be a steady source of income.

Malaysia has plenty of institute of higher education in the private and

public sector. In the distant future, Piece of Cake aims to monopolize themarket share in the higher educational institutional sector.

2 .0 PURPOSE

This business plan is prepared as a business overview and givesinformation about future business planning in order to obtain a loan. It is also

used as a business guideline when running the caf.

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3.0 LOCATION OF THE BUSINESS

2.1 Physical Location:

Piece of Cake will be located in the centre of the row of shops

which are opposite the main road. The presence of the shop will be

noticed as it is the easiest shop to spot and the location is convenient

for all passer-by, staffs and the college students to come.

The main advantage of this location is that it is very near to the

Student Community Hall of Taylors College that is located between

on the other side of the road. These students will be spending most of

their time here for their daily meals. When there are activities held atthe Student Community Hall, crowds of potential customers will be

gathered near the shop.

In front of the caf is the cafeteria where plenty of chairs and

tables are prepared for the students to settle down for their meals.

Customers may choose to sit at nearby chairs and tables instead of the

shops dining tables.

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3.2 Building and Surroundings:

Piece of Cake is a one storey building with an area of 1800

square foot space. The cafs ceiling is 3.5 metre high. The baking

tools and machines will occupy half of the shop. There is an area of

700 square foot outside the shop allocated for the tables and chairs. 50

amount of tables and chairs can be placed there. Piece of Cake also has

a special drainage system which disposes the grease and oil produced

when baking.

The shop itself is between the laundry shop and convenience

store. There are facilities such as washrooms and public telephone just

around the corner, wireless internet network which covers the whole

Student Community Centre (Pusat Komuniti Pelajar) . Meanwhile,

ceiling fans and fluorescent lamps are installed in the caf and

throughout the cafeteria area.

3.3 Basic Amenities:

a) Water:

Every day, it is estimated that 500 litres of water is used for cleaning

purposes, mixing drinks, making dessert, and baking.

Estimated water usage for one day = 500 litre

The shop only operates 26 days in a month, so the water usage for 26

days will be = 13 000 litre

1 litre = 1000 cm3

Therefore, 13 000 litre = 13 m 3

From the current water rate, 1 m 3 = RM 2.07

The bill accumulated for 13 m 3 of water = RM 26.91

Water bill each month is estimated to be = RM 26.91

b) Electricity:

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Bakery caf have a lot of electric appliances which consume huge

amount of electricity.

1 KWh = 1 unit

Total amount of power to be used = 6 260 watts

Total amount of power consumed for = 100 160 watts

16 hours a day

Amount of electricity used for operating = 2 604.16 KWh

26 days a month

The current tariff rates for electricity = RM 0.397 per unit

The electric bill for each month = RM 1033.85

3.4 Accesibilties:

USJ is a maturing township well-provided with amenities.

Many small localized commercial centers built within various

residential areas. In line with the government vision of healthy living

and to promote sports, the Subang Jaya Municipal Council Complex

has adjoined a football turf and athletic fieldDue to the strategic

location of the township at the criss-crossing network of highways, it

has experienced accelerated growth and property appreciation. The

expressways that pass here makes it one of the busiest township in the

Klang Valley. USJ is accessible through the Federal Highway, the New

Klang Valley Expressway (NKVE), North-South Expressway Central

Link (ELITE), Shah Alam Expressway (KESAS), the Damansara-

Puchong Expressway (LDP) and the New Pantai Expressway (NPE).

Subang Jaya, which is inclusive of the USJ area boasts of three

lane dual carriageway roads running through the residential area,

making it even busier during peak hours.
http://en.wikipedia.org/wiki/New_Klang_Valley_Expresswayhttp://en.wikipedia.org/wiki/New_Klang_Valley_Expresswayhttp://en.wikipedia.org/wiki/North-South_Expressway_Central_Linkhttp://en.wikipedia.org/wiki/North-South_Expressway_Central_Linkhttp://en.wikipedia.org/wiki/Shah_Alam_Expresswayhttp://en.wikipedia.org/wiki/Damansara-Puchong_Expresswayhttp://en.wikipedia.org/wiki/Damansara-Puchong_Expresswayhttp://en.wikipedia.org/wiki/New_Pantai_Expresswayhttp://en.wikipedia.org/wiki/Dual_carriagewayhttp://en.wikipedia.org/wiki/Dual_carriagewayhttp://en.wikipedia.org/wiki/New_Pantai_Expresswayhttp://en.wikipedia.org/wiki/Damansara-Puchong_Expresswayhttp://en.wikipedia.org/wiki/Damansara-Puchong_Expresswayhttp://en.wikipedia.org/wiki/Shah_Alam_Expresswayhttp://en.wikipedia.org/wiki/North-South_Expressway_Central_Linkhttp://en.wikipedia.org/wiki/North-South_Expressway_Central_Linkhttp://en.wikipedia.org/wiki/New_Klang_Valley_Expresswayhttp://en.wikipedia.org/wiki/New_Klang_Valley_Expressway

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4.0 COMPANY BACKGROUND

4.1 Name of the Company

Piece of Cake

4.2 Companys Address

No. 37-G Jalan USJ10/1D, UEP Subang Jaya, 47620

Selangor, Malaysia.

4.3 Telephone Number

018 - 5844065

012 8682790

03-5633 5634.

4.4 Form of Business

Partnership

4.5 Main Activity

Selling dessert, drinks and baked goods such as bread, cakes,donut, etc.

Organizing parties and delivering food.

4.6 Date of Commencement

1st January 2010

4.7 Date of Registration

29 th September 2009

4.8 Business Registration Number

4.9 Name of Bank

CIMB Bank

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4.10 Bank Account Number

183627568392

4.11 Operation Schedule

Monday Friday : 8.00am 12.00am

Saturday : Closed

Sunday : 10.00am 2.00am

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5.0 PARTNERS BACKGROUND

5.1 Name of Partners:

1.

NAME : NORNADIA BT MOHAMMAD YUSOFF

I.C NUMBER : 880210 -56 -5092

ADDRESS : 03 -09 -08 KONDO RAKYAT PANTAI KL, 59200 KL

CORRESPONDENCEADDRESS

:03 -09 -08 KONDO RAKYAT PANTAI KL, 59200 KL

E-MAIL ADDRESS : [email protected]

CONTACT NUMBER : 019 -22854423

DATE OF BIRTH : 10-02-1988

AGE : 22

MARITAL STATUS : SINGLE

ACADEMICQUALIFICATIONS

: BAC. ENG. (HONS) ELECTRICAL

SKILLS : DESIGN FONDANT CAKE, CUP CAKE &BAKERY

WORK EXPERIENCES : 2 YEARS WORKING BAKERY AT HOME

PRESENTOCCUPATION

: STUDENT

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2.

NAME : PHILMORE LAWRY LAU HUI LING

I.C NUMBER : 860317 -52 -6845

ADDRESS : SK NANGA IBAU, 96800 KAPIT, SARAWAK


: SK NANGA IBAU, 96800 KAPIT, SARAWAK



DATE OF BIRTH : 17-03-1986

AGE : 24




SKILLS:

:-

WORK EXPERIENCES : :-

PRESENTOCCUPATION :

STUDENT

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3.

NAME : NOORNADIAH BINTI ALIPAH

I.C NUMBER : 880228 -12 -5204

ADDRESS

:

NO 52, LORONG 9 TAMAN INANAM LAUT 88450 KOTAKINABALU SABAH


: NO 52, LORONG 9 TAMAN INANAM LAUT 88450 KOTAKINABALU SABAH



DATE OF BIRTH : 28 -02 -1988

AGE : 22




SKILLS : :-

WORK EXPERIENCES : :-

PRESENTOCCUPATION :

:STUDENT

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4.

NAME : SITI NOR ILYANA ZAKARIAH

I.C NUMBER : 870405 -43-5272

ADDRESS : BT 49, PARIT 9, SG.LEMAN, 45400, SEKINCHANSELANGOR.


: BT 49, PARIT 9, SG.LEMAN, 45400, SEKINCHANSELANGOR.



DATE OF BIRTH : 5 APRIL 1987

AGE : 23




SKILLS : -

WORK EXPERIENCES : -

PRESENTOCCUPATION : STUDENT

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5.

NAME : NUR KHAIRUNNISA BINTI SHAHARUM

I.C NUMBER : 870906-04-54176

ADDRESS :

53, JALAN TANJUNG JINTI, 28/19, TAMAN ALAMMEGAH, SEKSYEN 28, SHAH ALAM, 40400,SELANGOR DARUL EHSAN

CORRESPONDENCEADDRESS :

53, JALAN TANJUNG JINTI, 28/19, TAMAN ALAMMEGAH, SEKSYEN 28, SHAH ALAM, 40400,SELANGOR DARUL EHSAN


CONTACT NUMBER : (M) 012-9759039

(H) 03-51913125

DATE OF BIRTH : 06 TH SEPTEMBER 1987

AGE : 24


ACADEMICQUALIFICATIONS :

BACHELOR OF ELECTRICAL ENGINEERING(HONS)

SKILLS : -

WORK EXPERIENCES :

INDUSTRIAL TRAINING WITH TENAGANASIONAL BERHAD(SUBANG JAYA)

PRESENTOCCUPATION : STUDENT

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6.0. ADMINISTRATIVE PLAN

6.1 General Business Description:

Piece of Cake is a modern caf which sells baked goods,

desserts and drinks. Delivery service and party arrangements are

included upon request. The goods will be displayed on racks inside the

shop with lids covered on them. Customers could dine at the shop itself

or order a take-out.

VISION:

To establish Piece of Cake as a franchise.

To promote baked goods as an everyday meal.

OBJECTIVES:

To serve 800 satisfied customers each month.

To sell goods only found in Piece of Cake .

To be recognized by the community as a place for meals andrelaxation.

6.2 Organization Chart:

Baker Baker

Owner:NORNADIA

BT YUSOFF

Owner:PHILMORE

LAWRY LAU HUI

Owner:NORNADIAH

BT ALIPAH

Owner:NUR KHAIRUNNISA

BT SHAHARUM

Owner:SITI NOR

ILYANA

Waiter Waiter Waiter

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6.3 Manpower Planning:

Position and number of staff:

Position No. of staff Owner 5Baker 2Waiter 3

6.4 Schedule of Tasks and Responsibilities:

Position Job Designation

Owner

SITI NOR ILYANA a) Managing Piece of Cake s financialb) Managing Piece of Cake s human

resources

NORNADIA BT YUSOFF a) In charge in promoting Piece of Cake 's

products and service

b) Manage Piece of Cake 's delivery service

PHILMORE

LAWRY LAU HUI a) Dealing with the suppliersb) Checking the quality of baking materials

received and baked goods

NUR KHAIRUNNISA

BT SHAHARUM a) Organizing partiesb) Getting wrappers, stuffs for a party and

other miscellaneous stuffsNORNADIAH

BT ALIPAH

a) Maintaining the electrical appliances

b) Dealing with technical problems

Bakera) Baking

b) Wrapping the goods sold

Waiter

a) Mixing the drinks

b) Serving baked goods

c) Collecting payment

d) Delivering the goods

e) Help organizing parties

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6.5 Schedule of Remunerations:

Position No. Monthlysalary (RM) EPF (13%)(RM) SOCSO(2%) (RM) Amount(RM) Total(RM)

Owner 5 2000 260 40 2300 11500Baker 2 1200 156 24 1380 2760Waiter 3 400 52 8 460 1380

6.6 List of Furniture, Fittings and Equipment:

Item QuantityPrice/per

UnitTotalCost

(RM) (RM)

1. 5 Low kitchen cabinets 2 350 7002. Cabinets 1 400 4003. Tables 15 50 7504. Chairs 60 40 24005. Display showcase warmer 1 900 9006. Single door chiller 1 1560 1560

7. Fruit showcase chiller 1 4850 48508. ice-cream chiller 1 500 5009. cash register 1 380 380

10. 3 tank juice dispenser 1 3200 320011. electric citrus juicer 1 169 16912. electric citrus juicer 1 149 14913. 3 in 1 blender 1 599 59914. caf florence 1 799 79915. dish 100 5 500

16. spoon (1 dozen 12 pcs) 6 15 9017. fork (1 dozen 12 pcs) 6 15 9018. teaspoon (1 dozen 12 pcs) 6 12 7219. cake boxes 4' 200 0.25 5020. cake boxes 9' 200 0.5 10021. broomstick 2 9.5 1922. bread box 10 19 19023. paper bag (100 sheets) 5 5.5 27.524. Jug 4 7.8 31.225. Aluminums Foil 4 4.8 19.2

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26. Container 1 11.8 11.827. Coffee filter 1 1.3 1.328. tissue 20 1 2029. Flexible straw 20 2 40

30. Feather duster 1 1.8 1.831. soap 800g 4 4.8 19.232. sponge 4 1.8 7.233. fruit basket 4 8.8 35.234. Pastry storage 2 19.8 39.635. hook 2 11.8 23.636. freezing box 1 6.8 6.8

Item QuantityPrice/per

UnitTotalCost

(RM) (RM)37. plastic (1 dozen 500 pcs) 2 24.8 49.638. ice-cream scoop 2 12.8 25.639. knife (1 dozen 4 pcs) 2 1.5 340. big basket 1 8.8 8.841. small basket 1 5.8 5.842. long cup 60 2.8 16843. glass cup 60 4 16844. food box 4 15.8 63.2

45. mug 60 1.8 10846. glass (1 dozen 6 pcs) 4 18 7247. glass 60 2.8 168

6.7 Administrative Budget:

Fixed AssetsExpenses

(RM)

MonthlyExpenses

(RM)

OtherExpenses

(RM)Salaries 9153

Foods and drinks 17742.7Utilities deposit 607.3

Van 600

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7.0 MARKETING PLAN

7.1 Introduction to the Product and Service:

Piece of Cake s customer will be students of Taylors College as well

as workers and staffs from the Taipan Business Center and other outlets

workers. Baked goods, our main source of income, such as bread, tarts and

cakes, are sold whole day long. They are displayed inside transparent plastic

covers for hygienic purposes. Plastic wrappers will be used to package the

goods. However, cakes and other temperature sensitive goodies will be stored

inside temperature controlled casings.

Beverages, both hot and cold are sold whole day long. Drinks aremixed upon order. The task of mixing drinks will be specially assigned to one

waiter. Ice can be asked for free after the drinks are ordered. Desserts are sold

only during the night time. Different desserts will be sold each day. Desserts

are given as free gifts during promotions period.

Delivery service is given after a purchase of RM20 and above. The

range of this service is only within the campus area, USJ Taipan and Subang

Jaya. The delivery service is only available during the operation hour of the

caf. There are no extra charges for the delivery service.

Organizing parties, one of the Piece of Cake s services can be

requested by the customer. This service is not limited by the Cafs operating

hours and working days. This service is charged according to the size of the

event.

7.2 Target Market:

Age Young adults at the age of 17 to 25 and working adults at the age of

30 to 50.

Gender There will be higher emphasis on female customers due to their

consciousness for a healthier diet and females being the majority group.

Occupation - The entire student in Taylors College mostly and workingadults.

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7.3 Market Size:

There are approximately more than 4000 students and 2000 working

personels currently around the USJ Taipan area. Each person is willing to

spend minimum RM10 every day. The market size is estimated to be RM5000

every day, not including Saturday and public holidays.

7.4 Competition:

Customers always look for places with value for their money whether

its buying stuffs or getting services. This is where competition comes into

effect. Choices create competition for the market share.

Main Competitors :

Big Boy Caf & De Fortune Western Cafe

Both are Located at the end-lot of the shop houses, this caf basically

offers Western type of foods. For example, Lasagna, Chicken Chop,

Fried Calamari Rings. Their products are sold at standard price and so

far, this caf has less promotion compare to others. The only differentis that De Fortune Western Cafe are very famous for their Chicken

Cordon Bleu

Grand Steamboat Garden:

This premise originally offers South-Eastern types of food which are

modernized by our eccentric taste. Garden Spice Fried Chicken, Honey

Chicken, Fried Mushrooms are among the favourite dishes serves here.

Pizza Uno:

For those who are always craving for Italian style and taste, this is the

right place to be. Offering various types of meal such as sangria,

marinara pasta, aussie pizza creamy mushroom soup, mushroom tapas,

fettucini calamares fritos, marinara sauce, this place has been an

alternative for who loves to try for new taste and advanture.

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7.5 Market Share:

It is estimated that in a day, the maximum amount of students staying

nearby the college, who will actually visit the row of shops is only 50%.

However, the target market of the baked goods is the whole university

community and all workers who are working in the Taipan Business Center.

The locatrion of Piece of Cake can be considered as ideal since it was located

directly infront of the main road and all students and staffs are likely to visit

bakeries nearest to the premise. Therefore, the four cafes will have at least

70% of the market share. Piece of Cake will only have 20% of the total market

share. 10% will be lost due to miscellaneous factors such as students and

working personels with own transportation will prefer to dine outside, whilethe rest of the students spends more of their time in their own faculties and

students staying outside is unlikely to come to Piece of Cake . There are also

students from the Selangor area who will go back to their home at Thursdays

and Fridays.

70%

20%

10%

Market Share

4 Caf in USJ taipan

Peice of Cake

Miscellaneous Factor

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purchase of RM20 and above. Orders are taken via telephone calls, e-mails

(PieceofCake @ymail.com) and SMS (Short Messaging Service).

The operation hours will be from 8am to 12am on weekdays, Monday

to Friday and 10am to 2am on Sundays. The earliest working hour normally

starts around so workers and students can have a quick meal before their

classes begin. On Sundays, Piece of Cake open until 2am as students have a

habit to stay up late during weekends.

7.8 Marketing Budget:

Items Price (RM)

Canvas Sheet 150

Spray Paint 50

Permanent Marker Pen 20

Cloth 10

Flyers 150

TOTAL 380

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8.0 OPERATIONS PLAN

8.1 Process Flow Chart:

The quality of the baking

material is inspected

Baking Material

is baked toform baked

The baked goodsis then displayed

It will arrive at the shop in

the evening the day beforeand stored in the storeroom.

Mr. Philmore will carefullyinspect the goods received

The Baker will bake the

goods an hour before

opening the store

The goods will be displayedinside a plastic transparent

case right after it is baked.

The bakedgoods are then

sold

The cashier on duty willcollect the payment and

wrap the goods.

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8.2 Unit Output/Hours of Operation:

Each week for 6 days in the row, the bakery is opened for 16 hours. On

Saturdays the shop is closed. RM100 worth of bread will be made every day.

8.3 Machine and Equipment:

NO ITEMPER

UNIT(RM)

NO TOTAL(RM)

SUPPLIER

1 Display showcasewarmer 900 1 900Tonys electricaltrading

2 Single door chiller 1560 1 1560 Tonys electricaltrading

3 Fruit showcasechiller 4850 1 4850Tonys electricaltrading

4 Ice-cream chiller 500 1 500 Tonys electricaltrading

5 Cash register 380 1 380 KN Sdn Bhd

6 3 tank juicedispenser 3200 1 3200 Tonys electricaltrading

7 Electric citrus juicer 149 1 149Sian Hap Sdn.bhd

8 3 in 1 blender 599 1 599 Sian Hap Sdn.bhd

9 Caf florence 799 1 799 Sian Hap Sdn.bhd

10 Dish 1.99 100 199 Kings

confectionary

11 Spoon (1 dozen 12pcs) 15 10 150 Yong Mong Sdn

12 Fork (1 dozen 12pcs) 15 10 150 Yong Mong Sdn

13 Teaspoon (1 dozen12 pcs) 12 5 60 Yong Mong Sdn

14 Broomstick 9.5 2 19 Yong Mong Sdn

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NO ITEMPER

UNIT(RM)

NO TOTAL(RM)

SUPPLIER

15 Bread box 19 1 19 Ling GuiTrading

16 Jug 7.8 2 15.6 Ling GuiTrading

17 Container 11.8 1 11.8 Ling GuiTrading

18 Coffee filter 1.3 1 1.3 Ling GuiTrading

19 Feather duster 1.8 1 1.8 Ling GuiTrading

20 Fruit basket 8.8 1 8.8 Ling GuiTrading

21 Pastry storage 19.8 1 19.8 Ling GuiTrading

22 Freezing box 6.8 1 6.8 Ling GuiTrading

23 Plastic (1 dozen500 pcs) 24.8 1 24.8Ling GuiTrading

24 Ice-cream scoop 12.8 2 25.6 Ling GuiTrading

25 Knife (1 dozen 4pcs) 1.5 2 3Ling GuiTrading

26 Small basket 5.8 1 5.8Ling GuiTrading

27 Long cup 2.8 25 70 Ling GuiTrading

28 Glass cup 4 25 100 Ling GuiTrading

29 Food box 15.8 1 15.8 Ling GuiTrading

30 Mug 1.8 10 18 Ling GuiTrading

31 Glass (1 dozen 6

pcs)18 5 90 Ling Gui

Trading32 Glass 2.8 25 70 Ling GuiTrading

33 Table 50 15 750 V systemfurniture

34 Chair 40 60 2400 V systemfurniture

35 Cabinet 1 350 2 700 V systemfurniture

36 Cabinet 2 400 1 400 V system

furniture

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8.4 List of Direct Workers:

Position Job Designation Remunerations(Monthly)

Owner

SITI NOR ILYANA a) Managing Piece of Cake s financialRM11500b) Managing Piece of Cake s human

resources

NORNADIA BT YUSOFF a) In charge in promoting Piece of Cake,

products and serviceRM11500

b) Manage Piece of Cake 's deliveryservice

PHILMORE

LAWRY LAU HUI

a) Dealing with the suppliersRM11500b) Checking the quality of baking

materials received and baked goods

NUR KHAIRUNNISA

BT SHAHARUM a) Organizing parties

RM11500b) Getting wrappers, stuffs for a partyand other miscellaneous stuffs

NORNADIAH

BT ALIPAH

a) Maintaining the electrical appliancesRM11500

b) Dealing with technical problems

Bakera) Baking

RM2760b) Wrapping the goods sold

8.5 Operation Layout Plan:

Layout Plan

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8.6 Location:

The location of the business is at No. 37-G Jalan USJ10/1D, UEP

Subang Jaya, 47620 Selangor, Malaysia,

Map to Subang Jaya, USJ Taipan

Location of Piece of Cake

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8.7 Operation Overhead:

Water

We assumed that 200 litre of water is used daily for purposes such as plate washing,hand washing, drinking and so on. We have calculated the maximum water bill forour caf in a month that Piece of Cake will be paying.

Estimated water usage for one day = 200 litre

Since we are only operating 26 days in a month then the water usage for 26 days =5200 litre

1 litre = 1000 cm 3

So, 5200 litre = 5.2 m 3

From the current water rate, 1 m 3 = RM 0.57

Then, for 5.2 m 3 = RM 2.96

From the calculation we estimated roughly that the water bill will be about RM 5 forone month.

Electricity

Piece of Cake uses quite a number of electric appliances which consume biggeramount of electricity. By taking these electric appliances in account we alsocalculated the monthly electricity bill.

Total power of electric appliances that will be used = 5000 watts

Since Piece of Cake operating for 13 hours in a day, the total amount of powerconsumed for one day = 81.38 KWh

Since we are only operating 26 days in a month then the electricity usage for 26 days= 2 115.88 KWh

1 KWh = 1 unit

From the current electricity rate, for the first 200 units the rate is = RM 0.218 per

unit

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For 200 units = RM 43.60

For the following per unit rate = RM 0.289

So, for 1915.88 units the rate is = RM 553.70

The total amount for the electric bill = RM 597.30

Bill Monthly (RM)

Electricity 26.91Water 1033.85

Monthly Utility Bill

8.8 Production Budget:

ItemFixedAsset

MonthlyExpenses

OtherExpenses

Machine RM 20,000

Wages RM 10,000

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9.0 FINANCIAL PLAN

9.1 Project Implementation Cost:

9.1.1 Fixed Asset:

NO ITEMPER

UNIT(RM)

NOTOTAL

(RM) SUPPLIER

1 Display showcasewarmer 900 1 900Tonys electricaltrading

2 Single door chiller 1560 1 1560 Tonys electricaltrading

3 Fruit showcase chiller 4850 1 4850 Tonys electricaltrading

4 Ice-cream chiller 500 1 500Tonys electricaltrading

5 Cash register 380 1 380 KN Sdn Bhd

6 3 tank juice dispenser 3200 1 3200Tonys electricaltrading

7 Electric citrus juicer 149 1 149Sian Hap Sdn.Bhd

8 3 in 1 blender 599 1 599 Sian Hap Sdn.Bhd

9 Caf florence 799 1 799 Sian Hap Sdn.Bhd

10 Dish 1.99 100 199 Kingsconfectionary

11 Spoon (1 dozen 12pcs) 15 10 150 Yong Mong Sdn

12 Fork (1 dozen 12 pcs) 15 10 150 Yong Mong Sdn

13 Teaspoon (1 dozen 12pcs) 12 5 60 Yong Mong Sdn

14 Broomstick 9.5 2 19 Yong Mong Sdn

15 Bread box 19 1 19 Ling GuiTrading

16 Jug 7.8 2 15.6 Ling GuiTrading

17 Container 11.8 1 11.8Ling GuiTrading

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NO ITEMPER

UNIT(RM)

NO TOTAL(RM)

SUPPLIER

18 Coffee filter 1.3 1 1.3 Ling GuiTrading

19 Feather duster 1.8 1 1.8 Ling GuiTrading

20 Fruit basket 8.8 1 8.8 Ling GuiTrading

21 Pastry storage 19.8 1 19.8 Ling GuiTrading

22 Freezing box 6.8 1 6.8 Ling GuiTrading

23 Plastic (1 dozen 500pcs) 24.8 1 24.8Ling GuiTrading

24 Ice-cream scoop 12.8 2 25.6 Ling GuiTrading

25 Knife (1 dozen 4 pcs) 1.5 2 3 Ling GuiTrading

26 Small basket 5.8 1 5.8 Ling GuiTrading

27 Long cup 2.8 25 70 Ling GuiTrading

28 Glass cup 4 25 100 Ling GuiTrading

29 Food box 15.8 1 15.8Ling GuiTrading

30 Mug 1.8 10 18 Ling GuiTrading

31 Glass (1 dozen 6 pcs) 18 5 90 Ling GuiTrading

32 Glass 2.8 25 70 Ling GuiTrading

33 Table 50 15 750 V systemfurniture

34 Chair 40 60 2400 V system

furniture35 Cabinet 1 350 2 700 V systemfurniture

36 Cabinet 2 400 1 400 V systemfurniture

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COST FIXED ASSET:

NO ITEM RM

1 Shop 3340.00

2 Machine & Equipment 18272.90

TOTAL 21612.90

9.1.2 Daily food & drinks

Bread, Cakes, Desserts & Ice-Cream

Sweet Buns:

NO NAMES COST (RM) SELL (RM) ITEMTOTAL

COST (RM)TOTAL

SELL (RM)

1 Butter 0.90 1.20 10 9.00 12.00

2 Cream Hom 1.10 1.40 10 11.00 14.00

3 Cheese & Hom 1.40 1.60 10 14.00 16.00

4 Garlic Sesame 1.40 1.20 10 14.00 12.00

5 Mini Pizza 1.20 1.70 10 12.00 17.00

6 Pizza Slice 0.80 1.50 10 8.00 15.00

7 Pandan Kaya 0.80 1.20 10 8.00 12.00

8 Polo 1.10 1.40 10 11.00 14.00

9 Red Bean 0.80 1.10 10 8.00 11.00

10 Sardine 1.30 1.60 10 13.00 16.00

11 Sausage 1.30 1.60 10 13.00 16.00

12 Sausage Mayo 1.30 1.60 10 13.00 16.00

13 Tuna 1.00 1.30 10 10.00 13.00

14 Turkey Ham Mayo 1.30 1.60 10 13.00 16.00

TOTAL 14.30 20.00 140 143.00 200.00

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6-PC BUNS:


COST (RM)TOTAL

SELL (RM)

1 Coconut 1.70 2.30 3 5.10 6.90

2 Kaya 1.70 2.30 3 5.10 6.90

3 Red Bean 1.70 2.30 3 5.10 6.90

4 Cream Puff 1.70 2.30 3 5.10 6.90

TOTAL 6.80 9.20 12 20.40 27.60

MUFFINS:


COST (RM)TOTAL

SELL (RM)

1 Chocolate chip 1.00 1.40 5 5.00 7.00

2 Blueberry 1.00 1.40 5 5.00 7.00

3 Coffee 1.00 1.40 5 5.00 7.00

4 Strawberry 1.00 1.40 5 5.00 7.00

TOTAL 4.00 5.60 20 20.00 28.00

CUPCAKES:


COST (RM)TOTAL

SELL (RM)

1 Butter 0.90 1.30 5 4.50 6.50

2 Fruit 0.90 1.30 5 4.50 6.50

3 Strawberry 0.90 1.30 5 4.50 6.50

4 Chocolate 0.90 1.30 5 4.50 6.50

TOTAL 3.60 5.20 20 18.00 26.00

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DESERTS


COST (RM)TOTAL

SELL (RM)

1 Corn pudding 0.90 1.30 5 4.50 6.50

2 Sliced watermelon 0.90 1.30 5 4.50 6.50

TOTAL 1.80 2.60 10 9.00 13.00

PLAITED:


COST (RM)TOTAL

SELL (RM)

1 Cheese 1.90 2.40 5 9.50 12.00

2 Cheese & Onion 2.10 2.60 5 10.50 13.00

3 custard Raisin 1.40 1.80 5 7.00 9.00

TOTAL 5.40 6.80 15 27.00 34.00

LOAVES:


COST (RM)TOTAL

SELL (RM)

1 Butter 1.60 2.10 5 8.00 10.50

2 Cheese 1.80 2.30 5 9.00 11.50

3 Pandan Round 1.40 1.90 5 7.00 9.50

4 Raisin 1.50 2.00 5 7.50 10.00

TOTAL 6.30 8.30 20 31.50 41.50

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TARTS:


COST (RM)TOTAL

SELL (RM)

1 Normal 0.90 1.40 15 13.50 21.00

2 Egg 1.20 1.70 15 18.00 25.50

3 Pineapple 0.80 1.30 15 12.00 19.50

TOTAL 2.90 4.40 45 43.50 66.00

SANDWICHES:


COST (RM)TOTAL

SELL (RM)

1 Sardine 0.90 1.40 10 9.00 14.00

2 Tuna 0.90 1.30 10 9.00 13.00

TOTAL 1.80 2.70 20 18.00 27.00

CAKES SLICES:


COST (RM)TOTAL

SELL (RM)

1 Choc Sponge 1.00 1.50 8 8.00 12.00

2 Fruit cake 1.00 1.50 8 8.00 12.00

3 Coffee Sponge 1.00 1.50 8 8.00 12.00

4 Vanilla Sponge 1.00 1.50 8 8.00 12.00

5 Strawberry Sponge 1.00 1.50 8 8.00 12.00

TOTAL 5.00 7.50 40 40.00 60.00

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DRINKS:


COST (RM)TOTAL

SELL (RM)

1 Coffee 0.60 1.20 5 3.00 6.00

2 Nescafe 0.60 1.20 5 3.00 6.00

3 Tea 0.60 1.20 5 3.00 6.00

4 Vanilla Late 0.60 1.20 5 3.00 6.00

5 Milo 0.60 1.20 5 3.00 6.00

6 Ice Lemon Tea 0.70 1.20 30 21.00 36.00

7 Milo 0.70 1.20 30 21.00 36.00

8 Tea 0.70 1.20 5 3.50 6.00

9 Tea O 0.70 1.20 5 3.50 6.00

10 Manggo 0.80 1.50 40 32.00 60.00

11 Orange 0.80 1.50 40 32.00 60.00

12 Apple 0.80 1.50 40 32.00 60.00

13 Lycee 0.80 1.50 35 28.00 52.50

14 Watermalon 0.80 1.50 25 20.00 37.50

15 Kiwi 0.80 1.50 15 12.00 22.50

16 Affogato 1.00 3.50 5 5.00 17.50

17 Banana-yogurt 1.00 3.00 5 5.00 15.00

18 Latte 1.00 3.00 20 20.00 60.00

19 Freshly squeeze-orange 1.00 2.50 40 40.00 100.00

20 Fresh watermelon-juice 1.00 2.50 45 45.00 112.50

21 Milk-shake 1.00 3.50 10 10.00 35.00

22 Frosty-lemon 1.00 2.00 20 20.00 40.00

23 Frosty-lemon tea 1.00 2.00 20 20.00 40.00

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COST (RM)TOTAL

SELL (RM)

24 Frosty-lychee 1.00 2.00 30 30.00 60.00

25 Frosty-orange-juice 1.00 2.00 30 30.00 60.00

26 Green-apple-kasturi 1.00 2.50 45 45.00 112.50

27 Strawberry-yogurt 1.00 3.50 45 45.00 157.50

28 Ice blended-mocha 1.00 3.00 30 30.00 90.00

29 Ice lemon tea 1.00 2.00 50 50.00 100.00

30 Milk shake 1.00 3.50 40 40.00 140.00

31 Mixed fruit yogurt 1.00 3.00 10 10.00 30.00

32 Orange yogurt 1.00 3.50 20 20.00 70.00

TOTAL 27.60 66.80 160 685.00 1,646.50

ICE-CREAM:


COST (RM)TOTAL SELL

(RM)

1 Strawberry - 4.5liter 20.00 125.00 1 20.00 125.00

2 Vanilla - 4.5 liter 20.00 125.00 1 20.00 125.00

3 Chocolate - 4.5 liter 20.00 125.00 1 20.00 125.00

4 Rainbow - 4.5 liter 20.00 125.00 1 20.00 125.00

TOTAL 80.00 500.00 4 80.00 500.00

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DAILY:

NO ITEM COST (RM) SELL (RM) PROFIT (RM)

1 Bread, dessert and sandwich 445.40 598.80 153.40

2 Drink 685.00 1,646.50 961.50

3 Carbonate drink 124.80 144.00 20.00

TOTAL 1,255.20 2,389.30 1,134.90

WEEKLY (6 days):


1 Bread, dessert and sandwich 2,672.40 3,592.80 920.40

2 Drink 748.80 9,879.00 5,769.00

3 Ice-cream 80.00 500.00 420.00

4 Whole cake 269.00 297.00 28.00

5 Carbonate drink 748.80 864.00 120.00

TOTAL 4,519.00 15,132.80 7,257.40

MONTHLY (26 days)


1 Bread, dessert and sandwich 11,580.40 15,568.80 3,988.40

2 Drink 17,810.00 42,809.00 24,999.00

3 Ice-cream 320.00 2,000.00 1,680.00

4 Whole cake 1,076.00 1,188.00 112.00

5 Carbonate drink 3,244.80 3,744.00 520.00

TOTAL 33,987.20 65,309.80 31,299.40

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MONTLY EXPENSES:

NO ITEM RM

1 Salary 9153.00

2 Electricity 597.30

3 Water city 10.00

4 Food 11580.40

5 Drinks 3588.00

6 Ice-cream 320.00

7 Whole cake 1076.00

8 Cake boxes 4 125.00

9 Cake boxes 9 250.00

10 Paper bag (1 dozen 100) 27.50

11 Aluminium Foil 14.40

12 Tissue 10.00

13 Flexible straw 40.00

14 Soap 4.80

15 Sponge 1.80

16 Ice cube 286.00

17 Carbonate drink 3,744.00

TOTAL 27,335.20

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PIECE OF CAKE

OPERATION BUDGET

PIECE OF CAKE

MONTHLY

Requirements Useful Life(years)

DepreciationMethod *

Fixed Asset(RM)

MonthlyExpenditure (RM)

OtherPayment

(RM)

TOTAL(RM)

Fixed Asset :Plug andExtension

Working Capital :Business cardPamphletBannerExpenses

Other Payments :Motor Vehicle Insurance and Road TaxFuelOther Expenses

27, 335.20

500.00100.00

50.0050.00

100.00

205.00

TOTAL 27, 935.20 405.00* Method of depreciation on fixed assets % increase in organization expenses

1 Straight line method in Year 2 (if any) 2

2 Reducing balance method % increase in organization expenses

2in Year 3 (if any)

ItemDebitRM

CreditRM

Sales-Expenses 50,000.00 27, 935.20

Net profit 22, 064.80

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10.0 Conclusion

Piece of Cake is one organization that always making sure our business is

conducted successfully and clearly organized. We will always take all of the

opportunities and strength to increase the quality of services and relation. We already

showed that we can do these services with high confirmation. We are greatly

appreciated your attention and we will do the best of what we have in our services.

An objective of our company always represents the best services to the

customer. Our company also takes a brave step to face challenge to become successful

entrepreneur. We also use the best and high quality material and component to satisfy

our valued customer. With these entire fixtures we are really confident that our

customers will choose our services as favourites.

POC Report

Documents

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