Can you vote for something you don’t

understand ?

Wybory

Election 選舉 Seçimler

انتخابات

নি�র্বা��চনে� Ntụli akaVaalit

VerkiezingenValimised

Our aims

• One of aims is to showed reasons why young adults don’t find the need to vote is. Many young people from Vote Booster website said after voting nothing has changes, but more problem are introduced and that’s why they don’t vote. Tim Muffett (a reporter for BBC) went along to one of his workshops to understand the reason why young adult don’t vote. However, he found a different reason which was young adult feels the vote system mainly targets older adults and elderly people. But a survey in the UK of young Brits aged 17-21 highlighted the fears from the main parties that young people are increasingly disengaged from politics. This represented what the parties thought about young adults and this could be a reason why young adults don’t feel the need to vote. knowing the knowledge of each party.

Main Aim

• Our main aim is to gradual increase the percentage of non-English speakers registration in United Kingdom to vote. We believe the general public is stuck on one idea, which is only young people don’t vote. However, in our questionnaire 20% of our young people aged 19 to 25 said they were going to vote in next election. The questionnaire showed 40% of our non-English speaker’s said they felt intimated by another's and wasn’t going to vote in the next election. The another 40% were fluent in English and felt they were ready for the next election and they knew what they were voting for and why. Some 4 million - or 8% - reported speaking a different main language other than English or Welsh. (BBC). English or Welsh was the main language in the UK for 92% - or 50 million - of residents aged three and over.

Reasons • There could be tons of reason’s for our UK residents to not vote, but the main reason we picked up on was

not seeing the change after voting. Many people vote for a particle party, because they agree with the things they say and do. But imagine you didn’t understand what you were voting and there wasn't the right resources to support you with it. How will you feel? Many people say it’s their responsibility for the non- English speakers to learn and get help. However, there are some help to them to vote, but voters who do not speak English are at risk of being pressured or influenced by translators, undermining local democracy.

Mock Poster

Mock Poster

• For the base line I have used the font size 14, this is in order to establish the campaign aim and the font is powerful because it’s not too big and its not to small which will catch the audiences eye.• I have used the picture of an English speaking woman in order to

emphasise that not only non-English speakers doesn’t understand the voting system, but also British citizens. Also the fact that woman is relatively young shows that we are aiming for our secondary audience which are young adults.

Advertising Regulation When you want to promote something using an advert you have to consider placement, timing and content also you have to consider age appropriate adverts.

Chose to focus around the brand image and associative benefits instead of those aligned with consumption.

In the United Kingdom, advertising content regulation is governed by the Advertising Standards Authority whereas in the UK most forms of outdoor advertising such as the display of billboards is regulated by the UK Town and County Planning system. Currently the display of an advertisement without consent from the Planning Authority is a criminal offence liable to a fine of £2500 per offence. All of the major outdoor billboard companies in the UK have convictions of this nature.

The Consumer Protection from Unfair Trading Regulations mean you can’t mislead or harass consumers by, for example:

• Including false or deceptive messages

• Leaving out important information

• Using aggressive sales techniques

Advertising Regulation All marketing and advertising must be:

• An accurate description of the product or service

• Legal

• Decent

• Truthful

• Honest

• Socially responsible (not encouraging illegal, unsafe or anti-social behaviour)