1. Glenthorne High School Golf Academy Advert Ideas By Ben Hunt head of Production at Connexcast

2. Product Research-What dose your golf Academy have to offer ? Students will gain knowledge and experience toenter the golfing industry. Students will also gin up to 4 other A-levels andor BTECs Students will train 2 times a week Students will play at least once a week To enter the sixth form Golf Academy you need tohave- 5 GCSEs (A-C) including English, Maths 3. Audience ResearchHow we attend to address our audience? Our Audience is primarily 14-16 year olds whowant to enter higher education and have a keeninterest in golf. We also had a secondary Audience theguardians of the teenage potential students We are also aiming for young people in a certainproximity of the academy for example we are notaiming towards teenagers in New Castle. A audience of young people would tend togravitate towards something that was energeticand had some mystery to it. 4. Target Audiences Knowledge of theacademydid not knowof academyknew ofAcademyAcademiesthat offeredother Alevelscademiesthat did notoffer other Alevels 5. Market ResearchWhat over schools/ colleges offer golf academies? We discovered that other golf academies acrossthe country were simply golf academies thatoffered little to no academic courses The golf academy of inner London had no exPGA tour instructors but local golf courseinstructors. Most of our competitors were offering therecourses to middle class and upper students fromsuburbia London Our competitors also were aiming at a similar age 6. Competitor Schools/Colleges1) London Golf Academy at Moon Hill High School2) Cheadle&Marple Sixth Form College (Golf Academy)3) Merchiston Boys Boarding School (Golf Academy)4) The Harefield Academy (Golf Academy)5) St Bees School (Golf Academy) 7. Production Research I have attained the contact information for allfilming locations. I have the props and costumes ready for shooting I have approached the Golf academy andteachers about tagging along on a lesson tointerview students and instructors The facilities available to us will help us sell ourproduct i.e the locations: Epsom golfcourse, Glenthorne High School 8. Idea 1 9. Idea 1 Target audience: young people aged 14-16 Brief summary: student on top of a buildingsurrounded by cityscape plays golf fast cuttingchanges the students appearance before drivinga ball of the building. With voice over talkingabout what the academy has to offer. Goals: we want to draw in our 16-19 with the fastbeat advert and make them want to find out moreabout the school 10. Requirements Locations: We plan to shoot shots in and aroundthe local area Sutton and Cheam. Permissions: We need permission from StNicholas to shoot on top of the car park. Actors: 5 actors with at least one actress Props costume: golf clubs, hole flags 11. Idea 2 Target audience: 14-16 potential students andtheir guardians Brief synopsis: montage of different aspects ofthe academy and school with voice over talkingabout potential advancement and opportunities.Try to show what a common day at Glenthorne islike Goals: to inform potential students and theirguardians about the school and what we offer 12. Idea 2 13. requirements Locations: multiple locations around the school(common room and sports hall)as well as theEpsom golf club Permissions: I need to attain permission from thehead of year and the PE teachers to shoot in thesports hall Props and costume: Golf clubs, hole flags Actors: 3 actors and 1 actress 14. Idea 3 Target audience: 14-16 potential students andtheir guardians Brief synopsis: A talking heads commercial thathas interviews with 3 students about how theylike the school and the PGA instructor about whyhe enjoys teaching. This will be spliced withfootage of the school and golf club. Goals: To inform 16-19 potential students andtheir guardians about the school and what theacademy offers. 15. Idea 3 16. requirements Locations: multiple locations around the school(common room and sports hall)as well as theEpsom golf club Permission: I need to attain permission from thehead of year and the PE teachers to shoot in thesports hall Props and costume: Golf clubs, hole flags Actors: 3 golf students and PGA instructor or PEteacher 17. Thank You For Your TimeANY QUESTIONS?