Jessie J – Background Info

• Jessie claims to be a pure ghetto-pop fabulosity.

• She achieved everything herself and on her own terms.

• She is a singer, song writer and show pony and excels at it all.

• She doesn’t drink, smoke, do drugs or even drink caffeine because she had a minor stroke 3 years ago and has heart problems.

• She was brought up in Essex, she learns the street-smarts on the hop.

• Believes she is “so, like, the uncoolest person ever.” Her ambition in life was to star in musical theatre. “My dads cooler than me. He was the one playing D Train and Funkadelic in the house.”

Career

• Cyndi Lauper asked Jessie J on stage to do a duet with her to ‘Girls just wanna have fun’ as she believes she is a great talent.

• BOB appears on price-tag – which was a big hit – Because of that she received tweeting praise from Kylie Minogue and Paloma Faith.

• She landed a precocious two year west end residency for whistle down the wind, the musical.

• They used to call her Brad Pitt because she fell off the stage one night.

• Jessie was signed to Gut Records but the label was promptly bust.

I Need This – Jessie J

Initial Ideas

Ideas for the narrative• Light changes colour for “Stop”, “Shock” and “Pop”

• Flash backs; Tynemouth pedalos, beach, crazy golf

• Girl trying to break free

• Time lapse of sky and clock

• Love heart necklace

• Camera spin on dolly to show confusion of girl

Ideas for the narrative• Mirrored hand movements with boy and girl through glass

• Writing text message then deleting and deleting number

• Sun rising blinding eyes on lyrics “yes, I see the light”

• Looking at photos of couple together then clearing them off desk and into a bin

• At the end girl throws necklace into the sea

Plans for performance element

• Camera spinning around band and Kendal

• Close ups of band members

• Different locations

• Kendal by her self sometimes and other times with band

Costumes

• Maxi dress for girl in present time

• Casual clothing for flash backs

• Jeans and polo shirt for boy flash backs

• Similar clothing but with hoody in present time

• Band in black clothing with red accessories and main singer in white

Location

• Tynemouth longsands beach

• Sand dunes (Blyth)

• D block drama hall

• Pedalos in Tynemouth

Actors

• Boy

• Jess Marriott – Girl actress

• Kendal - Singer

• Laura Black – Piano player

• Paul Madison – Guitar player

• Emily Patrick – Drum player

Killer shots

• We plan to do a time lapse of the sky based on the lyrics “I need this time”

• Close up of singer

• Slow motion of couple together

• Fast editing of running (jumping effect)

• High angle shot on band in D block hall

Motif/symbols

Heart necklace

• Boy gives girl the necklace she wears it throughout music video.

• At the end of the video she throws it into the sea.

Band identityBand Name: Beau and the arrows

Beau as the singer, the arrows being the other band members.

We thought of some ideas based on love considering our motif is a heart necklace. Cupid came to mind with his bow and arrows we changed the spelling bow to beau so that it becomes a name rather than an object.