Final idea pitch
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Transcript of Final idea pitch
Final idea pitch Amy Balmer
Callum Fisher Jack Francis
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Our Film is called ‘Imperium’ Synopsis – a Mob boss plans to end
racism in his town, one bullet at a time. Cast/ characters –
Our Idea
Genre – Crime/Drama/Gangster hybrid Examples of films from our genre-
Goodfellas (1990) The Wolf Of Wall Street (2013) The Godfather (1972) Scarface (1983)
Genre
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Target audience Men and women (35+)
Key points from our interviews – Graphic content is desired by the
majority Characters have to be believable
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Unique selling point -
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Customers› 2008 is projected to attract 920,700 new
customers› 27% of first-time customers have become
repeat customers Transactions
› Average sales transaction = $52.17› 75% of customers have bought at least
one non-sale item in addition to a sale item
2008 Sales Research
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Survival gear Sportswear Outerwear Off-road bicycles Fishing equipment and tackle Canoes and personal rowing shells
Proposed New Products
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2007 2008 2009 2010
00.5
11.5
22.5
33.5
44.5
CostsROI
CostsROI
Costs of Return on Investment Projections
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Terms and conditions
#1
Terms and conditions
#2
Terms and conditions
#3
Terms and conditions
#4
Terms and conditions
#5
Terms and Conditions
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Strategy› Tactic #1› Tactic #2› Tactic #3
Strategy
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Adopt plan 3Q08
Implement 4Q08
Evaluate 3Q09
Adjust 4Q09
Schedule
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Close sales faster Present complex concepts quickly and
clearly Leverage database information (sales
numbers, customer locations, etc.)
Sales and Marketing Needs
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Need and solution #1 Need and solution #2 Need and solution #3 Need and solution #4 Need and solution #5
Close Sales Faster
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Need and solution #1 Need and solution #2 Need and solution #3 Need and solution #4 Need and solution #5
Present Complex Concepts Quickly and Clearly
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Need and solution #1 Need and solution #2 Need and solution #3 Need and solution #4 Need and solution #5
Leverage Database Information
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Questions and Answers