Introducing

Learn.com.au

Learn.com.au

MAKE LEARNING FUN AND MEMORABLE!

Empower individuals through active and creative learning

The problem

What are the most efficient ways to promote brand awareness in an offline market?

The solution

1.Information booth & session

2.Awareness through career’s fair

3.Guest speaking & interaction

a.Increased awareness

b.Enhanced learning experience

c.Challenge status quo

Short Term Analysis

1. Career FairsCherrybrook Technology High school

Why?

What?

Cost?

Why Cherrybrook fair?Largest Event

Why Cherrybrook fair?Largest Event Low ranking schools Large enrolment in VET programs

Galston HS 300

CherryBrooke HS

CastleHill HS

Epping Boys HS

200

200

100

Cherrybrook Technology Institute

★ Brand Awareness★ Promoting the

story★ Networking★ Relationship

development

Our Marketing Strategy...

Cost?Estimated Total Costs: $1,800

KPI

1000

35% x 1000 = 350

100% x 700 = 350 new users!

We only need 3 users to certify for a profit!

Mid- Term Analysis (including 2017)

2. Information Sessions Why?

What?

Cost?

Why?

- Only 60 percent of students with low socioeconomic backgrounds finish schools

- One in four Australian students do not finish year 12

Information Sessions at Low Socioeconomic High Schools

- Creating personal relationships and emotional connections

- Question and Answer

Cost?

Overall Marketing Goal...Target Audience: Low income students & economically disadvantaged high schools

Short TermPhoto Booths and IPads at Career Fairs

Medium TermInformation Sessions throughout low socioeconomic High Schools

Long TermIDP and international awareness

Implementation Timeline Learn.com.au’s current position and what’s left to tackle

17 August 2016Cherrybrook Tech Careers Fair

22-25 June 2017Western Sydney Career Expo

1-4 June 2017The HSC Careers Expo

Aug Sept Nov Dec Jan Feb Mar Apr May Jun Jul Aug

Information Session 2 - Term 1

Information Session 1- Term 4

5 November 2016

1 February 2017

Long Term Analysis (3 Years onwards)

3. Long term 3 Year Plan

Why?

What?

Cost?

IDP Education Target audience: International Student Outreach

- 400,000 students- 89 international student placement

centres- Trusted

- Partnerships

- University fairs

WHY? WHAT?

$38,000 x 3 = $114,000 (USYD, 2016)

The Struggles of an International Student

$3,250 + time

Acquire skills to work while studying

The Struggles of an International Student

Thank you for listening. Any questions?

Appendix

Cost Breakdown

No Item Quantity Cost Per Item Total Cost

1 Printing Brochures

500 $0.02 $8.80

2 Posters 2 $47.00 $94.00

3 Banner 1 $50.00 $50.00

4 Ipad mini 2 3 $369.00 $1,107.00

5 Photobooth 1 $500.00 $500.00

Total $1,759.80

Booth Details

References with PDFhttp://www.dec.nsw.gov.au/about-us/plans-reports-and-statistics/key-statistics-and-reports

Key statistics and data for schools NSW

http://www.dec.nsw.gov.au/about-us/plans-reports-and-statistics/key-statistics-and-reports/tafe-nsw-statistics-newsletters

Tafe Statistics and Data NSW

http://bettereducation.com.au/results/Hsc.aspx?yr=2014

HSC Rankings - Exam attendance 2007 - 2015

https://www.myschool.edu.au/

VET FEE Applications + Year 10 dropout rate/ results+ VET in schools across NSW + completion rate- Total Enrolments NSW 2008 - 2015

http://www.nap.edu.au/results-and-reports/national-reports

3-7years details (extrapolate potential target market)

http://www.dukeofed.com.au/about-the-award/the-award/

Internship program + community service

Cherrybrook tech and other schools

International Student Enrollments in Australia

Source: Australian Government Department of Education and Training, 2016