1. 1. Why we chose this song? We felt that this song would be a great basis to build a great video for. The lyrics provide a great possibility to make an interesting narrative. The lyrics also make it easy to make the narrative match the stereotypical, love story narrative which are so often featured in the Pop Rock genre.
2. 2. Brief vision With the lyrics providing such a good possibility to make a narrative, we have been able to plan an interesting story alongside a performance. The lead singer who will be in both the narrative and the performance plays a pivotal role. Although performing live, he will also be in the narrative where he is trying to win over and get a date with the girl he is in love with.
3. 3. Brand Image Research found that the band are quiet old fashioned and use a variety of techniques in both their music videos and art work on their album covers. Theyre almost portrayed like a communist band. We can do this by doing a black and white theme which is common with the band and also use special effects to make the film unusual.
4. 4. Inspiration We were also inspired by other bands of this genre aswell. These bands include, Imagine Dragons and The Killers. The Killers also provide an odd, unusual, old fashioned feel whereas Imagine Dragons provide an up to date image. We decided to take a lot on board from Imagine Dragons and The Killers as we will merge the two dress senses to get a smart casual look.
5. 5. Locations Locations used in the pop rock genre vary and there isn't a certain set ideal location. They are often everyday locations which is why a park and a bedroom have been selected. The band will also be performing in a studio which will meet the conventions of the live performance.
6. 6. Costumes The costumes used in the video have been inspired by other pop rock bands. The band will be wearing a smart casual look which includes a smart shirt and jeans. The narrative characters will be wearing casual clothing such as a top or a jumper and the same applies to the girl.
7. 7. Themes The theme of the video is a typical love story between a girl and a boy. The boy is chasing the girl as he is in love with her but he is unsure whether she feels the same. The story is that the boy is trying to win over the girl.
8. 8. Genre conventions Shirts and jeans Instruments Casual Clothes- Jeans/t-shirts Gigs Bands Top shop/Man Love story
9. 9. Target audience The target audience will be boys/men of the age 16-23. The research carried out such as the questionnaires have identified that this is the ideal age and gender who enjoy this genre of music. Therefor, we will try and use certain techniques and conventions to meet this genre to appeal to our target audience.