Pick Me! - Catching the Curator's Eye

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Kit Seeborg | WebVisions PDX 2012 PICK ME! CATCHING THE CURATOR’S EYE
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7 ways to help your work get noticed by the curators of the Web. Presented at WebVisions Portland, 2012 by Kit Seeborg. Slidedeck designed by me (David Crandall)

Transcript of Pick Me! - Catching the Curator's Eye

Page 1: Pick Me! - Catching the Curator's Eye

Kit Seeborg | WebVisions PDX 2012

PICK ME!CaTCHinG THE CUr aTOr’S EYE

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The curator is an editor who sorts through the content to find the information

relevant to a company and/or its audience. Curators are not content creators. and this

is where the challenge lies for thought leadership.

Scott GillumForbes Jan. 6, 2012

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CONTENT DESIGN CONTEXT

SELECT!

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Originality

Typography

layoutColor

length Error-Free

StyleimagesText

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SlideShare Home Page

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Pinterest - DiY Curation

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CaTCH THE CUraTOr’S EYE...HOW TO

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1Make your content easy to find

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2Follow trends

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“Top Trends” lists = Curation Candy

http://trendwatching.com/briefing

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3avoid the echo chamber

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4Create bite-sized versions

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What the curator sees...

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anatomy of the Perfect landing Page

PUNCHY!5Choose your title wisely

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Jenny twitter ppt final v.2

NOT SO MUCH

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6Tell us a little bit about yourself

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7Make your content easy to share

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easy to share

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CaTCH THE CUraTOr’S EYE...HOW TO1 Make content easy to find2 Understand trends3 no echo chamber4 include a bite-sized version5 Choose your title wisely6 Tell us about yourself7 Make it easy to share

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THANK YOU!Kit Seeborg

[email protected]@zsazsa @slideshare@bumpertunes

Slidedeck designed by DaviD CranDall [email protected]