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How your content can catch the curator's eye
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Pick me! Pick me! How your content can catch the curator’s eye Kit Seeborg WebVisions NYC 2012
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The role of curated content is increasing in importance. Here are a few tips I've put together after curating featured presentations for the SlideShare home page. It was delivered at WebVisions NYC in January 2012. Thanks to David Crandall and Bill Cammack for being great examples of how to do things right.
Transcript of How your content can catch the curator's eye
Pick me! Pick me!How your content can catch the curator’s
eye
Kit SeeborgWebVisions NYC 2012
“The curator is an editor who sorts through the content to find the information relevant to a company and/or its audience. Curators are not content creators. And this is where the challenge lies for thought leadership.”
Scott Gillum, Forbes Jan. 6, 2012
SlideShare home page…
Pinterest – DIY Curation
How to catch a curator’s eye…
1. Make your content easy to find
2. Follow trends
3. Avoid the echo chamber…cho chamber
“Top Trends” lists = curation candy
http://trendwatching.com/briefing
4. Create bite-sized versions
What the curator sees…hat the curator sees…
5. Choose your title wisely
Punchy!‘Anatomy of the Perfect Landing Page'
Not so much:‘Jenny twitter ppt final v.2’
6. Tell us a little bit about yourself
7. Make your content easy to share
7. …easy to share
How to catch a curator’s eye…1.Make content easy to find
2.Understand trends3.No echo chamber4. Include a bite-sized
version 5.Choose your title wisely6.Tell us about yourself7.Make it easy to share
