PHILANTHROPYTHE

EVENTS TO ATTEND, CAUSES TO KNOW AND VISIONARIES

MAKING A DIFFERENCE

PLUSNEW FACES, NEW SPACES AT T. COOK’S AT ROYAL PALMS

NEW POURS FROM AZ VINTNERS

ATC’S ARTISTIC DIRECTOR SHARES STAGE-LIFE SECRETS

DOLCESSA SWIMWEAR MAKES A SPLASH

8 WAYS TO WEEKEND IN CALIFORNIA

HOLIDAY FASHIONA SENSORY FEAST OF STYLE

THE WISH LISTLUST-WORTHY GIFTS AND WATCHES

SCENE AND HEARDINSIDE ALL THE FABULOUS PARTIES

PREMIERE ISSUE

M O D E R N L U X U RY. C O MM O D E R N

PHILANTHROPY THE

EVENTS TO ATTEND, CAUSES TO KNOW AND VISIONARIES

MAKING A DIFFERENCE

PLUSNEW FACES, NEW SPACES AT T. COOK’S AT ROYAL PALMS

NEW POURS FROM AZ VINTNERS

ATC’S ARTISTIC DIRECTOR SHARES STAGE-LIFE SECRETS

DOLCESSA SWIMWEAR MAKES A SPLASH

8 WAYS TO WEEKEND IN CALIFORNIA

HOLIDAY FASHIONA SENSORY FEAST OF STYLE

THE WISH LISTLUST-WORTHY GIFTS AND WATCHES

SCENE AND HEARDINSIDE ALL THE FABULOUS PARTIES

PREMIERE ISSUE

M O D E R N L U X U RY. C O M

6 9 9 1 e c a m e l b a c k r o a d s u i t e c - 3 1 0 s c o t t s d a l e , a z 8 5 2 5 1 4 8 0 . 5 2 2 . 2 2 0 0

scottsdAle magazine is the preeminent luxury lifestyle publication in scottsdale, acting as the local authority on

topics such as high-end retail, dining hot spots, design trends, and scottsdale’s top tastemakers and personalities. as part

of the award-winning modern luxury network of regional publications, scottsdAle magazine is able to deliver

cutting-edge fashion spreads, international travel features and revealing celebrity profi les, ensuring its content consistently

engages the cultured reader. plus, thanks to a renowned team on the ground with its pulse on the market, interactive

digital brand extensions and unrivaled events, scottsdAle magazine excels in capturing the metropolitan lifestyle,

making it a valuable partner for companies wishing to reach scottsdale’s most affl uent consumers.

ScottSdale iS home to marquee annual eventS, such as the Phoenix oPen Golf tournament, the Barrett-JackSon auto Show, the ScottSdale international film feStival, Phoenix faShion week and the ScottSdale culinary feStival, which draws more than 40,000 people to the phoenix Valley.

t h e m a r k e t

The scoTTsdale area is a

leading markeT for affluence

in The u.s.

sources: skyharbor.com; scottsdaleaz.gov Visitor statistics; cactusleague.com; wikipedia

during pro baseball’s preseason spring training, 15 professional teams migrate to the phoenix area to train and participate in the cactus league.

$79 million

daily economic impact of phoenix’s

sky harbor international

airport

$3.1 billion

economic impact of the 7.5 million Visitors

to scottsdale.

median home resale Value in north scottsdalethe real estate market in scottsdale ranks among the top 10 markets in the country for luxury home sales.

$670,000

the city of ScottSdale iS third, after New york city aNd laS VegaS reSpectiVely, aS haViNg the moSt aaa fiVe-diamoNd hotelS aNd reSortS iN the UNited StateS.all four of arizona’s aaa five-diamond properties—the fairmont scottsdale princess, the four seasons resort scottsdale at troon north, the canyon suites at the phoenician and the phoenician—are all in scottsdale.

t h e m a g a z i N e

scottsdale magazine

delivers The luxury local and visiTor markeT like no oTher

luxury lifestyle, affluent influencers, the best neighborhoods.

we reach our print audience with an unmatched blend of direct residential mail, controlled commercial, luxury hotel, newsstand and event distribution. this happens selectively in only the top

neighborhoods and retail zones in the scottsdale area and delivers an unparalleled audience.

we host and support scores of luxury, community & non-profit events throughout the greater

scottsdale area

we are the magazine of choice for the finest luxury brands and the influencers

in our community.

we have a high number of app downloads and an excellent rate of app interaction. our extensive email database and a thriving social network of active facebook fans and twitter

followers further enhance our digital engagement with readers.

[digiTal Savvy] c o N t e N t t h at e N g a g e S a f f l U e N t, e d U c at e d c o N S U m e r S

sources: ipsos mendelsohn 2012 affluent adults hhi $100k+; 2011 gfk mri modern luxury reader profile study, audience $150k+

$369,900 aVerage household income

hold col l ege degrees : 77%hold post-grad degrees: 31%

haVe Visited or contacted

an adVertiser72%

w h o i S r e a d i N gs c o t t s d a l e m a g a z i N e ?

appealing To The mosT acTive luxury consumer

the baSicS

male/female ..................................................................44%/56%

aVerage age .............................................................................40

college grad ........................................................................77%

post-grad degree .................................................................31%

own their own home ........................................................83%

married/partnered ...............................................................55%

eNgagemeNt

readers per copy ....................................................................3.7

median time spent with an issue ................................. 64 min.

haVe read 3 out of 4 copies ...............................................65%

afflUeNce

aVg. household income ............................................$369,900

aVg. net worth .........................................................$2,752,200

aVg. home Value ....................................................... .$1,439,200

aVg. inVestment portfolio ......................................$1,470,600

takiNg actioN

As A result of reAding scottsdale mAgAzine

Visited or contacted an adVertiser .................................72%

attended an adVertised eVent ...........................................11%

Visited an adVertiser’s website ...........................................32%

source: 2011 gfk mri modern luxury reader profile study, audience $150k. aam

68%of our readers prefer to buy

luxury brands

77%of modern luxury

readers find our magazines

resourceful when looking for tips

on where to drink and dine.

d i S t r i b U t i o N

TargeTing The mosT affluenT

readers in scoTTsdale

and beyond

50%direct reSideNtial mail

these copies are direct-mailed to the most affluent households throughout scottsdale, paradise Valley, fountain hills, carefree,

cave creek, arcadia, biltmore and northeast phoenix.

25%coNtrolled commercial

top-tier salons and select retailers, spring training facilities, golf courses, community leaders and private jet terminals are among the premier public locations displaying copies, adding

significant reach to our audience.

15%hotel

placed in-room and with concierges in the finest hotels, these copies reach the discerning visitor.

5%Select NewSStaNd

with targeted precision, our magazines are out to get the most exposure from airports, booksellers and boutique newsstand placement

throughout scottsdale and phoenix.

5%eVeNt diStribUtioN

our magazines will always be at the most important, most exclusive, can’t-be-missed events throughout the year.

★ digital diStribUtioN

tablet devices and smartphones are reinventing how our readers consume content. accordingly, scottsdAle magazine

is available in both app and digital edition formats.

source: 2011 gfk mri modern luxury reader profile study. aam audit applied

o U r m o d e l

a custom survey conducted by mri reveals a reader profile that embodies what most luxury retailers and markets would call

“the perfect luxury demographic,” a highly engaged audience with a strong interest in fashion, style and luxury goods that earns more and spends more than the readers of

any other local magazine.

30,000circulation

fUll-SerVice cUStom pUbliShiNg

• custom print and digital ad design services

• custom print and digital advertorial layout design, photography and creation

• print and digital high impact unit concept and creation

• photography for special events

digital adVertiSiNg

• online advertising on modernluxury.com and through custom–designed microsites and videos

• digital editions with interactive links and enhanced advertising options

• email marketing via weekly e-newsletter or dedicated e-mails deployed to our curated subscriber list

• mobile apps with customized in-app interactivity

• social media campaigns reaching our dedicated facebook fans and twitter followers

eVeNtS & promotioN

• event creation—exclusively tailored events for highly targeted local infl uencers

• signature events presented throughout the year, designed to generate sales, build brand awareness and create strategic alliances

among leading upscale brands

• event sponsorships that leverage our high-profi le local and national partnerships. scottsdAle magazine offers advertisers

affi liations with complementary organizations and generates additional brand exposure to a broader, more involved audience.

m a r k e t i N g

a 360-degree plaTform for

branding impacT

e d i t o r i a l c a l e N d a r

in-The-knoW ulTimaTe access

To a luxury lifesTyle

JaNUary/febrUaryrestaurant issuead cloSe: dec 1, 2013 | materialS due: dec 1, 2013

this highly anticipated feature includes the best of what’s new and upcoming in our cities, with extended beauty coverage.

march/aprilspring fashion & home design issue ad cloSe: feB 1 | materialS due: feB 1

the latest in seasonal trends and styles in fashion and home design. special sections: sHoP! scottsdale; gallery finds

may/JUNesummer traVel: exotic escapes and staycationsad cloSe: aPr 1 | materialS due: aPr 1

our award-winning array of dreamy destinations both near and far.special sections: Visit tucson; Visit san diego

JUly/aUgUStbest of the city issuead cloSe: Jun 1 | materialS due: Jun 1

this highly anticipated feature includes the best of what’s new and upcoming in our city, with extended beauty coverage. special section: local resorts

September/octoberfall fashion & home issuead cloSe: auG 1 | materialS due: auG 1

our most glamorous issue of the year! our collection of lust-worthy fashion and accessories.special sections: sHoP! scottsdale; interior designer showcase

NoVember/decemberphilanthropy issue + holiday gift guide, Jewelry & watchesad cloSe: oct 1 | materialS due: oct 1

we salute local do-gooders who have gone above and beyond for our cities’ charities.special section: fall Arts

iN eVery iSSUefrom fashion to fêtes, celebrity buzz to dining-scene dish, local culture to exotic escapes, and profi les of the who’s who in our city—we cover the spectrum of all things luxury in our pages each month.

t h e m o d e r N l U x U ry

N e t w o r k

naTional reach,

communiTy experTise

modern luxury is the preeminent luxury lifestyle publisher in the us with 45 titles spanning the top markets in america. whether it’s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion spreads or an in-depth review of city hot spots, modern luxury excels in capturing the urbane metropolitan lifestyle. modern luxury

benefits from the management services of cumulus media. as the nation’s second-largest broadcaster, cumulus media operates more than 500 radio stations in 120 us cities, reaching 200 million listeners each week.