SEASON FOR LOVIN’ - Modern Luxurymedia.modernluxury.com/mediakits/bridessouthfloridamedia...event...
Transcript of SEASON FOR LOVIN’ - Modern Luxurymedia.modernluxury.com/mediakits/bridessouthfloridamedia...event...
M O D E R N L U X U RY. C O MBY THE PUBLISHERS OF MIAMI MAGAZINE
FASHION FORWARD!
SOUTH FLORIDA AND THE CARIBBEAN
SEASON FOR LOVIN’NAEEM KHAN, REEM ACRA, VERA WANG...2014’S MOST GLAMOROUS GOWNS
Sweet Talk With Ana Paz, Miami’s Queen of CakesBeachfront Venues From Naples to Vieques
Wedding Trends Revealed! The Region’s Top Vendors Tell AllBLOOMING STATEMENT BOUQUETS
Fit and Fun: Best Bridal Boot Camps
PLUS Honeymoon Bliss at the Regent Palms in Turks and Caicos
Unforgettable Weddings!
south Florida’s essential bridal book: From the publishers of MIaMI magazine, MODERN LUXURY BRIDES SOUth fLORIDa aND thE CaRIBBEaN is the quintessential wedding resource for the stylish, discerning bride. Featuring everything from couture bridal gowns to luxurious wedding hotspots, coverage of the most extravagant
weddings and a photo gallery of our favorite local couples, MODERN LUXURY BRIDES’ oversized, glossy book is the ultimate tool for the bride that expects the very best.
ALSO FROM THE PUBLISHERS OF MODERN LUXURY BRIDES SOUTH FLORIDA AND THE CARIBBEAN:miami magaZine | modern luXurY inTeriors souTH Florida
THE MODERN LUXURY BRIDES NETWORKmodern luXurY brides aTlanTa | modern luXurY brides caliFornia | modern luXurY brides cHicago social | modern luXurY brides norTH sHore
modern luXurY brides dallas | modern luXurY brides HousTon | modern luXurY brides souTH Florida and THe caribbean
3 9 3 0 n e 2 n d av e s u i T e 2 0 1 m i a m i , F l 3 3 1 3 7 3 0 5 . 3 4 1 . 2 7 9 9
t h e m a r k e t
the florida wedding
market has an estimated value of $3.2 Billion
in 2014. the state will host an estimated
41,300 weddings in the coming
year.
81%
82%
oF MODERN LUXURY BRIDES
readers spend $50,000 to
$200,000 on THeir Weddings,
compared To THe naTional average oF
$26,000.
oF MODERN LUXURY BRIDES readers Take acTion as a
resulT oF reading our magaZines. sources: 2005-2012 The Wedding report; gFk mri MODERN LUXURY BRIDES 2011 reader profi le study, audience: $150k+; aam audited
p u B l i s h i n g s c h e d u l e
fall/winter 2014
ad close: MAY 1maTerials due: MAY 1
on sale: JUN 15
spring/summer 2015
ad close: NOV 1maTerials due: NOV 1
on sale: DEC 15
e d i t o r i a l p l at f o r m
MODERN LUXURY BRIDES is south Florida’s leading luxury bridal magazine focused on the local market from palm beach to the keys, naples and the
caribbean. With every article, our discriminating editorial team leads our readers through the best of what the city has to offer its savviest brides.
our award-winning content presents compelling local coverage of the fi nest in wedding fashion, venues, vendors and more.
modern luxury Brides regularly features The best in couture wedding fashions, sparkling jewelry, debonair menswear,
enchanting reception sites, over-the-top catering, the savviest local wedding and event planners, trendsetting fl oral and event design, beautiful cakes, unique
invitations, the latest in hair and makeup, hot honeymoon destinations, coverage of the most extravagant local and destination weddings, plus pages
and pages of local wedding resource information
t h e n e t w o r k
modern luxury brides delivers
the luxury local and
destination wedding
markets like no other
d i g i ta l s av v y
We have a higher number of app doWnloads and more interaction
with our apps than any other local luxury wedding magazine. our extensive email database and a thriving social network of active Facebook fans and TWiTTer and insTagram followers further enhance our
digital engagement with readers.
l u x u ry l i f e s t y l e , a f f l u e n t i n f l u e n c e r s , t h e B e s t n e i g h B o r h o o d s
We reach our wedding audience via print with an unmatched blend of direct residential mail, controlled luxury wedding retailers, newsstand and event distribution
throughout south Florida, naples and the caribbean. This happens selectively in only the top neighborhoods and retail zones, delivering to an unparalleled audience.
We host and support hundreds of luxury wedding events throughout our region.
We are the magazine of choice for the finest luxury wedding brands and the
influencers in our community.
c o n t e n t t h at e n g a g e s a f f l u e n t B r i d e s a n d g r o o m s
sources: ipsos mendelsohn 2012 affluent adults HHi $100k+; 2011 gfk mri MODERN LUXURY reader profile study
* as a result of reading a modern luXurY publication
$144,900average HouseHold income
Hold college degrees: 74%
Have visiTed or conTacTed
an adverTiser63%
w h o i s r e a d i n g m o d e r n l u x u ry b r i d e s ?
appealing to the most active luxury
wedding consumer
Bride & groom Bas ics
average age ..............................................................................................30
college grad ...........................................................................................74%
average Household income. .............................................................$144,900
average net Worth ..................................................................... $1,231,100
average Home value .......................................................................$805,700
average investment portfolio ......................................................... $1,308,300
reader engagement
readers per copy ......................................................................................4.8
Time average readers spends with an issue .....................................67 minutes
spending haBits
visited or contacted an advertiser* ............................................................63%
purchased clothing/Fashion (past 30 days) ................................................93%
purchased beauty products (past 30 days) ...................................................81%
purchased spa packages/services (past 30 days) .......................................33%
purchased Jewelry and/or Watches (past 30 days) ......................................27%
purchased Travel packages/services (past 30 days) ....................................43%
planning domestic Travel (coming year) ......................................................88%
planning international Travel (coming year) .................................................85%*as the result of reading a modern luXurY publication
source: gFk mri MODERN LUXURY BRIDES 2011 reader profile study, audience: $150k+; aam audited
63%oF our readers preFer To buY
luXurY brands
27-34average age range oF modern luXurY
brides readers
d i s t r i B u t i o n
targeting the most affluent
couples in south
florida and internationally
direct Br idal mail MODERN LUXURY BRIDES will mail to its own proprietary list of
exclusive pre-registered brides, top event planners and clientele. in addition, MODERN LUXURY BRIDES will mail to select event planners
and clientele in nY, new York, Washington, dc, atlanta, dallas, Houston and chicago.
controlled commercial distributed to targeted luxury venues, upscale bridal salons, jewelers, high-end retailers and select local bridal registries
events and promotions exclusive distribution through MODERN LUXURY BRIDES’ annual
wedding events as seen in our calendar of events
newsstand sales distributed locally to newsstands at barnes & noble, specialty grocers
and other boutique bookstores. additional targeted newsstand distribution in new York, Washington, dc, atlanta, dallas, Houston and chicago, and at airports through Hudson news. international availability at Tam airlines vip lounges in: são paulo (guarulhos
international airport) and rio de Janeiro (galeão international airport). premier distribution at american airlines’ admirals club lounges in buenos aires, argentina, bogotá, columbia, caracas, venezuela,
mexico city, mexico, miami, Fl, panama city, panama, são paulo, brazil, santiago, chile, santo domingo, dominican republic. on
board copa airlines flights to miami and in the copa club vip lounges in panama city, panama and guatemala city, guatemala
digital all issues will be available online through iTunes & inewsstand
and on most digital readers, including, android, ipad and iphone
suBscr iBers & promotional subscriptions are available through
modernluxury.com/brides-south-florida
source: 2011 gfk mri MODERN LUXURY BRIDES reader profile study, audience $150k. aam audited.
o u r m o d e l
MODERN LUXURY BRIDES SOUth fLORIDa aND thE CaRIBBEaN is the leading
luxury bridal magazine in south Florida, naples and the caribbean, with unmatched readership, distribution and demographics
providing wedding professionals with the most comprehensive, focused advertising program.
100,000circulaTion
360,000readersHip
an
dre
W b
urk
le
MODERN LUXURY BRIDES oFFers noT onlY THe largesT adverTising space, buT also THe
mosT compreHensive package oF deliverables, giving our adverTising parTners
360-degree branding capabiliTies across mulTiple media plaTForms.
our annual $5,000+ added value package includes:
• FULL EDITORIAL LISTING in MODERN LUXURY BRIDES’ marketplace section, featuring company information, phone number, website and write-up.
• GIFT BAG INCLUSION IN AN EVENING OF BRIDAL LUXURY, MODERN LUXURY BRIDES’ annual signature event where luxury swag bags are given to miami’s most discerning brides-to-be.
• GIFT BAG INCLUSION at wedding planner breakfasts & luncheons
• EXCLUSIVE LISTING ONLINE in the marketplace section of modernluxury.com/brides-south-fl orida featuring company information, phone number, active weblink and write-up (print advertisers only)
• INCLUSION IN DIGITAL EDITIONS with direct link from advertisements with sharing/searching capabilities.
• INCLUSION IN MODERN LUXURY BRIDES EXCLUSIVES monthly e-newsletter
• SOCIAL MEDIA SUPPORT on Facebook and Twitter
• INCLUSION IN IPHONE & IPAD APPS now available anywhere in the world for added circulation
• 2014 BRIDES EXCLUSIVE MEMBER LOGO in Jpg format to showcase on your website and marketing material
a d d e d va l u e
south florida’s premier Bridal advertising
package
t h e m o d e r n l u x u ry
n e t w o r k
national reach,
community expertise
modern luXurY is the preeminent luxury lifestyle publisher in the us with 45 titles spanning the top markets in america. Whether it’s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion spreads or an in-depth review of city hot spots, modern luXurY excels in capturing the urbane metropolitan lifestyle. modern luXurY
benefits from the management services of cumulus media. as the nation’s second-largest broadcaster, cumulus media operates more than 500 radio stations in 120 us cities, reaching 200 million listeners each week.