BIG LOVE - Modern Luxurymedia.modernluxury.com/mediakits/californiabridesmediakit.pdf · event...
Transcript of BIG LOVE - Modern Luxurymedia.modernluxury.com/mediakits/californiabridesmediakit.pdf · event...
CALIFORNIA
PUBLISHERS OF ANGELENO,RIVIERA ORANGE COUNTY,COUNTY,COUNTYRIVIERA SAN DIEGO ANDSAN FRANCISCO MAGAZINES
FASHION FORWARD!FASHION FORWARD!NAEEM KHAN, REEM ACRA, MARCHESA... NAEEM KHAN, REEM ACRA, MARCHESA...
2014’s MOST GLAMOROUS GOWNS2014’s MOST GLAMOROUS GOWNS
Inside Vera Wang’s New Digs on Rodeo DriveInside Vera Wang’s New Digs on Rodeo Driveand Claire Pettibone’s Boutique on Beverly Boulevardand Claire Pettibone’s Boutique on Beverly Boulevard
BRIDAL BUZZ: Day-of Baubles by David Yurman, BRIDAL BUZZ: Day-of Baubles by David Yurman, Restoration Hardware’s New Registry Offerings and MoreRestoration Hardware’s New Registry Offerings and More
San Francisco’s Chocolatier Blue’s One-of-a-Kind ConfectionsSan Francisco’s Chocolatier Blue’s One-of-a-Kind Confections
PLUSHoneymoon Bliss at the Regent Palms Honeymoon Bliss at the Regent Palms
in Turks and Caicosin Turks and Caicos
BIG LOVEBIG LOVE
Stunning California Stunning California Couples!
M O D E R N L U X U RY. C O M
M O D E R N L U X U RY. C O M
CALIFORNIA
PUBLISHERS OF ANGELENO, RIVIERA ORANGE COUNTY, RIVIERA SAN DIEGO AND SAN FRANCISCO MAGAZINES
FASHION FORWARD!NAEEM KHAN, REEM ACRA, MARCHESA...
2014’s MOST GLAMOROUS GOWNS
Inside Vera Wang’s New Digs on Rodeo Driveand Claire Pettibone’s Boutique on Beverly Boulevard
BRIDAL BUZZ: Day-of Baubles by David Yurman, Restoration Hardware’s New Registry Offerings and More
San Francisco’s Chocolatier Blue’s One-of-a-Kind Confections
PLUSHoneymoon Bliss at the Regent Palms
in Turks and Caicos
BIG LOVE
Stunning California Couples!
The golden state’s essential bridal book: MODERN LUXURY BRIDES CALIFORNIA is the premier wedding resource for the stylish, discerning brides from northern to southern california. Featuring everything from couture
bridal gowns to luxurious wedding hotspots, coverage of california’s most extravagant weddings and a photo gallery of our favorite couples in l.a., orange county, san deigo and san Francisco,
MODERN LUXURY BRIDES’ oversized, glossy book is the ultimate tool for the bride that expects the very best.
Also From the Publishers oF MODERN LUXURY BRIDES CALIFORNIA:angeleno | riviera orange counTY | riviera san diego | san Francisco magaZine | modern luXurY inTeriors caliFornia
the modern luxury brides networkmodern luXurY brides aTlanTa | modern luXurY brides caliFornia | modern luXurY brides cHicago social | modern luXurY brides norTH sHore
modern luXurY brides dallas | modern luXurY brides HousTon | modern luXurY brides souTH Florida & THe caribbean
1 0 2 5 0 c o n s T e l l aT i o n b lv d , s u i T e 2 7 1 0 l o s a n g e l e s , c a 9 0 0 6 7 4 2 4 . 2 5 3 . 3 2 0 0
t h e m a r k e t
the california wedding
market will have an
estimated value of $6.9 Billion
in 2014. the state will host an estimated
223,421 weddings in the coming
year.
81%
82%
oF MODERN LUXURY BRIDES
readers spend $50,000 to
$200,000 on THeir Weddings,
compared To THe naTional average oF
$26,000.
oF MODERN LUXURY BRIDES readers Take acTion as a
resulT oF reading our magaZines. sources: 2005-2012 The Wedding report; gFk mri modern luXurY brides 2011 reader profi le study, audience: $150k+; aam audited
p u B l i s h i n g s c h e d u l e
fall/winter 2014
ad close: mAy 1maTerials due: mAy 1
on sale: Jun 15
spring/summer 2015
ad close: noV 1maTerials due: noV 1
on sale: deC 15
e d i t o r i a l p l at f o r m
MODERN LUXURY BRIDES is california’s leading luxury bridal magazine focused on the local markets of los angeles, orange county, san diego and san Francisco. With every article, our discriminating editorial team leads our readers
through the best of what these city have to offer its savviest brides. our award-winning content presents compelling local coverage of the fi nest in
wedding fashion, venues, vendors and more.
modern luxury Brides regularly features The best in couture wedding fashions, sparkling jewelry, debonair menswear,
enchanting reception sites, over-the-top catering, the savviest local wedding and event planners, trendsetting fl oral and event design, beautiful cakes, unique
invitations, the latest in hair and makeup, hot honeymoon destinations, coverage of the most extravagant local and destination weddings,
plus pages and pages of local wedding resource information
t h e n e t w o r k
modern luxury brides delivers
the luxury local wedding
market like no other
d i g i ta l s av v y
We have a higher number of app doWnloads and more interaction
with our apps than any other local luxury wedding magazine. our extensive email database and a thriving social network of active Facebook fans and TWiTTer and insTagram followers further enhance our
digital engagement with readers.
l u x u ry l i f e s t y l e , a f f l u e n t i n f l u e n c e r s , t h e B e s t n e i g h B o r h o o d s
We reach our wedding audience via print with an unmatched blend of direct residential mail and targeted mail to select local brides with weddings scheduled in the next 12 months, a list that
is refreshed with each issue of MODERN LUXURY BRIDES CALIFORNIA. additional distribution to luxury wedding retailers, on newsstands and at bridal events throughout california happens
selectively in only the top neighborhoods and retail zones of los angeles, orange county, san diego and san Francisco, allowing us to deliver to an unparalleled audience.
We are the magazine of choice for the finest luxury wedding brands and the
influencers in our communities.
We are the media sponsor for the chicest and most
luxurious wedding events throughout our cities.
c o n t e n t t h at e n g a g e s a f f l u e n t B r i d e s a n d g r o o m s
sources: ipsos mendelsohn 2012 affluent adults HHi $100k+; 2011 gfk mri modern luXurY reader profile study
* as a result of reading a modern luXurY publication
$190,400average HouseHold income
Hold college degrees: 76%
Have visiTed or conTacTed
an adverTiser78%
w h o i s r e a d i n g m o d e r n l u x u ry b r i d e s ?
appealing to the most active luxury
wedding consumer
Bride & groom Bas ics
average age ..............................................................................................30
college grads .........................................................................................76%
Household income. .........................................................................$190,400
net worth .................................................................................. $2,068,100
Home value. .............................................................................. .$1,382,300
investment portfolio ..................................................................... $1,224,100
reader engagement
readers per copy ......................................................................................3.6
Time average readers spends with an issue .....................................66 minutes
Have read three of the last four issues .........................................................70%
spending haBits
visited or contacted an advertiser* ............................................................78%
purchased travel packages/services (past 30 days) ......................................36%
planning domestic travel ...........................................................................95%
planning international travel ......................................................................70%
purchased spa packages/services (past 30 days) ........................................31%
purchased beauty products (past 30 days) ..................................................77%
purchased jewelry/watches (past 30 days) .................................................29%
purchased clothing/apparel (past 30 days) .................................................89%*as the result of reading a modern luXurY publication
source: 2011 gfk mri MODERN LUXURY BRIDES reader profile study, audience $150k. aam audited.
60%oF our readers preFer To buY
luXurY brands
78%oF our readers
visiTed or conTacTed an
adversier
d i s t r i B u t i o n
targeting the most affluent
couples in california
direct Br idal mail MODERN LUXURY BRIDES CALIFORNIA will mail to its own
proprietary list of exclusive pre-registered brides, top event planners and their clientele.
controlled commercial distributed to targeted luxury venues, upscale bridal salons, jewelers,
high-end retailers and select bridal registries throughout the state
events and promotions exclusive distribution through MODERN LUXURY BRIDES CALIFORNIA’s
signature wedding events and other premium bridal events and trunk shows as featured in our calendar of events
newsstand sales distributed locally to newsstands at barnes & noble,
specialty grocers and other boutique bookstores.
digital all issues are available in app format for most digital readers, including android, ipad and iphone, and as digital editions on
modernluxury.com/brides-california
source: 2011 gfk mri MODERN LUXURY BRIDES reader profile study, audience $150k. aam audited.
o u r m o d e l
MODERN LUXURY BRIDES CALIFORNIA is the leading luxury bridal magazine, with unmatched readership, distribution and demographics providing wedding
professionals and brides-to-be with the most comprehensive, focused advertising program.
100,000circulaTion
360,000readersHip
an
dre
W b
urk
le
Hel
ena
pa
laZZ
i
MODERN LUXURY BRIDES CALIFORNIA oFFers noT onlY THe largesT adverTising space,
buT also THe mosT compreHensive package oF deliverables, giving our adverTising
parTners 360-degree branding capabiliTies across mulTiple media plaTForms.
our $5,000+ added value package includes:
• FULL EDITORIAL LISTING in MODERN LUXURY BRIDES CALIFORNIA’s marketplace section, featuring company information, phone number, website and write-up.
• CUSTOM BRIDAL SHOW SUPPORT including calendar of event listings in the magazine and online, social media support, plus e-blast or lead list opportunities. note: bridal event/trunk shows only.
• BRIDAL LEAD LISTS derived exclusively from in-book, bridal shows and online luxury offers, providing bride’s name, address and wedding date (upon request)
• EXCLUSIVE LISTING ONLINE in the marketplace section of modernluxury.com/brides-california featuring company information, phone number, active weblink and write-up (print advertisers only)
• E-NEWSLETTER INCLUSION in quarterly brides exclusives e-newsletter
• INCLUSION IN DIGITAL EDITIONS with direct link from advertisements with sharing/searching capabilities.
• SOCIAL MEDIA SUPPORT on Facebook, Twitter and instagram
• INCLUSION IN IPHONE & IPAD APPS now available anywhere in the world for added circulation
a d d e d va l u e
california’s premier Bridal advertising
package
t h e m o d e r n l u x u ry
n e t w o r k
national reach,
community expertise
modern luXurY is the preeminent luxury lifestyle publisher in the us with 45 titles spanning the top markets in america. Whether it’s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion spreads or an in-depth review of city hot spots, modern luXurY excels in capturing the urbane metropolitan lifestyle. modern luXurY
benefits from the management services of cumulus media. as the nation’s second-largest broadcaster, cumulus media operates more than 500 radio stations in 120 us cities, reaching 200 million listeners each week.
the modern luxury brides networkmodern luXurY brides aTlanTa | modern luXurY brides caliFornia | modern luXurY brides cHicago social | modern luXurY brides norTH sHore
modern luXurY brides dallas | modern luXurY brides HousTon | modern luXurY brides souTH Florida & THe caribbean