Peter Corbett @ Generator Forum
15
-
Upload
friedmanfoundation -
Category
News & Politics
-
view
333 -
download
4
description
Transcript of Peter Corbett @ Generator Forum
The Ins and Outs of Online Video
by Peter Corbett
Components
OV Creative StrategyOV Production StrategyOV Distribution StrategyOV toolsExample: World Aids DayExample: World Aids Day
What makes a video viral?
The Desire To Share Emotions
What makes a video viral?
HappinessAngerFearLust
Creative Strategy
Find an auspicious dayDo something uniqueCapture valueShare that value
Production Strategy
Let everyone shootDo it on the cheapDo it often
Distribution Strategy
Social Media FriendlyTrack all coverageRespond and amplify
VV Tools
SUBSCRIPTIONSEMAILtubemogul.comviddler.comfacebook.comtwitter.com
VV Tools
Google your keywordsSearch for them in TwitterFind the Facebook GroupsFind the legacy institutionsFind the Celebs who’ll love you
Influencer Discovery
World Aids Day
by @erniemosteller
World Aids Day
440,000+ views6000+ comments45 video responses$3336 hours
World Aids Day
1,339,017+ viewsMajor celeb supportMedia supportAuspicious dayGreat creative
Contact me
Peter Corbett, CEOiStrategyLabs
