Building personalized email campaigns using the Kissmetrics - Mailchimp integration
Personalized Email Marketing!
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Transcript of Personalized Email Marketing!
Email Marketing – A Personalized Approach for Marketers
You can make your Consumers’ buying journey shorter!
Did you know how?• Right behavioral data
• In-depth conversation
• Simplify the buying choice for the customer
• Include relevant life situations
• Apply the right marketing mix
• Instant follow-up once the customer takes an action
How to Create Personalized Experiences?
To stand out, the first step of personalization is creating a customized experience through custom-
segmented marketing messages
Demographic
Psychographic
Behavioral
What customers
love
to find out!
How to Create Personalized Experiences?
Personalized mails have
25% higher open
rates &
51% higher click
rates
Segment by industry, location,
habits etc.
Address unique needs
Send individually personalized
messages Target customers
New Ways to Create Personalized Experiences
Online Newsletter Marketing Article Marketing
Tips Marketing Infographic Marketing
Drip Marketing Pop-up Marketing
Photo Mail Marketing
Photo Personalization
Logo Marketing H2H Marketing
Event based Marketing
Piggyback Marketing
How to Make Personalized Marketing Work for Business!
Customize your product
with personalizatio
n
How to Make Personalized Marketing Work for Business!
Design customer-fitted
website
How to Make Personalized Marketing Work for Business!
Personalize email,
social media & snail mail marketing
conversations
How to Make Personalized Marketing Work for Business!
Encourage shared
communications & marketing messages
Create Pre-event Marketing Checklist
Want to learn more about Email Marketing strategies?
Visit our site: to know the right strategies and tactics of email marketing all power-packed in this whole book! Explore a little more.