Personal Branding: It's about Selling Yourself · •Branding is quite simple … who knows you and...
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Sheraton, Dallas April 11-13 2018 Personal Branding: It's about Selling Yourself John W Murdock
Transcript of Personal Branding: It's about Selling Yourself · •Branding is quite simple … who knows you and...
Sheraton, Dallas April 11-13 2018
Personal Branding:
It's about Selling Yourself
John W Murdock
Personal Branding: It’s About Selling Yourself
John W Murdock - MY TRANSITION… MY BRAND- IMPACTS of DIGITAL TRANSFORMATION- FULL CONTEXT of IN-TRANSITION- PEOPLE, PROCESS and PRODUCT - NETWORKING TACTICS
My Transition
Journey to IT Executive
President IT Solutions
Business Development Executive
Executive Search
= My Brand
Senior Leadership Churn
Increasingly, the ‘C’ in CIO
Stands for ‘C’Ya Later’
“More than half of the CIOs...
say they expect to leave
within the next three years ...
or less”
“Technology is no longer the
way we run a business, … it is
the business.”
… WSJ Mar 6, 2018
Impacts of Digital Transformation
“By 2020, the number of
companies who have
deployed a digital platform
will have more than
doubled to 60% of
organizations.”
Transition Stages
In-Transition
Expect-to-be In-Transition
Wanna-be In-transition
Alumni
Career Search
People
ProcessProduct
(You)
Networking Leading to Collaboration
HMG, Evanta, PremierCIO
Industry Sector Focus
Transformational Focus
Functional Focus
Collaboration = Networking
w/o Commitment
Giving, Helping, Assisting, Donating,
Sponsoring,
Women in Science and Engineering
(WISE)
SIM … STEM Initiatives
Michigan Council of Women in Technology
Apparo (Charlotte), TechBridge (Atlanta)
Your Elevator Pitch … PAR
Problem Statement
Actions Taken
Result in Business Metrics
Ultimate Networking Goal: Informational 1-1
SEEK INSIGHTS
DO NOT ASK FOR A JOB
DIALOGUE
LISTEN 2/3S
SAME AS INTERVIEW
USE YOUR PARS
RESEARCH
QUESTIONS
AGENDA
FOLLOW-UP … CULTIVATE
MAKE IT EASY TO START
Marketing on LinkedIn
More Than Your Social Resume …
Markets Your Brand
Marketing You As The
Product
Significant Accomplishments
(Your PARs)
The First PlaceReviewed By
Hiring Executives, Recruiters
Beyond LinkedIn
SPEAKING ENGAGEMENTS
ADVISORY BOARDS
NON-PROFIT BOARDS
BLOGS
PERSONAL WEB PAGE (namechk.com)
SOCIAL MEDIA - TWITTER, FACEBOOK, INSTAGRAM, etc.
Networking with Vendors and Recruiters
Vendors can be your
friend
Recruiters can provide a significant
edge
• Branding is quite simple … who knows you and what they know about you … And (importantly) if you don’t do anything about it, its happening anyways … You must be proactive about your brand.
… Michael Milutis, CAI
Questions | Followup John W Murdock, Partner
Executive Search Partners
Cell (941) 730-9173 | Twitter @murdockjw
LinkedIn.com/in/johnwmurdock
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