Branding You
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18-Oct-2014 -
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Business
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Transcript of Branding You
Branding You
How Individuals are the New Power Brands.
Why listen to me?• Tricycle helps organizations define and communicate their ideas.
• Worked with large corporations like Fred Meyer to personal brands like Troy McClain.
• Over 250 presentations from Payette to Malayasia
• Over 10,000 connections in the social space.
Defining Brand
Your presence when you are not present.
The End of Mass Media
• Fragmentation
• Business model issues
•Influence
The Rise of COINs
• Centers of Influence
• The “Face” of a Brand
• True 360 degree brands
•Connectivity
The Elements
• Culture of transparency
• Social media adoption
• The new “Communication Dept”
The Steps
1. Create a brand separate from your company.
2. Be aware of first impressions.
3. Learn how to communicate in any situation.
The Steps
4. Get involved in a cause.
5. Create an off-line & on-line following.
6. Become a “Relationship Broker”.
Rules of Engagement
1. Social first; media second.
2. Person first; corporation second.
3. Keep it real.
4. A time to sell.
5. Attention to detail.
Final Thoughts
• Think Signal v Noise
• Think like Gen Y
• Low cost, high reward
Our Expertise
Open Discussion