Perfume Advert - Varsity

Cat Fraser

Perfume ProductsMore often than not, perfume bottles have a symbol of elegance, they are

often sleek and sophisticated and look expensive.

They can be ornate and elaborate, to show the audience who is buying them that they do have

money allowing them the ability to show off.

This perfume bottle looks as if it has been made

out of diamonds, someone

would want to display this

on a cabinet.

The first picture (blue) would attract younger audiences it looks like a mainstream product. The second is slightly cultural which may appeal to someone who travels or like unique things. The third shows elegance and class and probably would appeal to older audiences.

The Target Audience

• My audience are –Younger (16 – 20)Female and maleShops in Topshop/River

Island/Republic/Zara/Ralph Lauren/Jack Wills/Abercrombie and Fitch

School Girl LookPosh RideHorsesDaddy's girlBig country HousesPrivate schooled

My audience are not –

Common

Poor

Independent

Connotations and Appeal• Unique• Rich/Expensive• Posh• Clever• Country-life • Shooting • Hunting • Horses• Suits, expensive designers

Mood Board

Ideas for fontsAmerican College

Footballers