PENHALIGON’S - RedEye · Penhaligon’s, generating an increase in email sign ups of 56%. FROM...
2
www.redeye.com PENHALIGON’S 15% INCREASE IN CONVERSION FOLLOWING NAVIGATION PERSONALISATION THE CHALLENGE Penhaligon’s were looking for a way to increase the number of users who were signed up to their newsletter mailing list. purchase. THE SOLUTION Penhaligon’s to identify whether a user was signed up to their newsletter or not as they entered the website. This knowledge allowed for a personalised navigation to be presented to the correct segment. For users already signed up to the newsletter a new section was added to the menu called ‘Online Secrets’. This new menu tab within the navigation For users who were not part of this segment, they were presented with a new element within the homepage which displayed a creative aimed at incentivising users to sign up. THE RESULTS The implementation of RedEye Website Personalisation was a success for both elements of the test. The redesign of the navigation for the segment of users already signed up to the newsletter, led to an uplift in conversion of 15.44%. The new creative that was delivered to encourage users to sign up to the newsletter was also a great success for Penhaligon’s, generating an increase in email sign ups of 56%. FROM THE CLIENT “Not only has RedEye’s Website Personalisation technology allowed us to create a journey unique to each customer, it has also helped us to deliver results like no other. Being able to increase our email capture by 56% has had a noticeable impact on our marketing, and the increase in conversion we have achieved is one we didn’t expect to be possible.” Digital Marketing Manager 56% Increase in email sign-ups 15% Increase in conversion www.redeye.com Red Eye International Ltd. 35-38 New Bridge Street Blackfriars London EC4V 6BW Registered in England No. 4035064
Transcript of PENHALIGON’S - RedEye · Penhaligon’s, generating an increase in email sign ups of 56%. FROM...
www.redeye.com
PENHALIGON’S 15% INCREASE IN CONVERSION FOLLOWING NAVIGATION
PERSONALISATION
THE CHALLENGEPenhaligon’s were looking for a way to increase the number of users who were signed up to their newsletter mailing list.
purchase.
THE SOLUTION
Penhaligon’s to identify whether a user was signed up to their newsletter or not as they entered the website.
This knowledge allowed for a personalised navigation to be presented to the correct segment. For users already signed up to the newsletter a new section was added to the menu called ‘Online Secrets’. This new menu tab within the navigation
For users who were not part of this segment, they were presented with a new element within the homepage which displayed a creative aimed at incentivising users to sign up.
THE RESULTSThe implementation of RedEye Website Personalisation was a success for both elements of the test.
The redesign of the navigation for the segment of users already signed up to the newsletter, led to an uplift in conversion of 15.44%.
The new creative that was delivered to encourage users to sign up to the newsletter was also a great success for Penhaligon’s, generating an increase in email sign ups of 56%.
FROM THE CLIENT“Not only has RedEye’s Website Personalisation technology allowed us to create a journey unique to each customer, it has also helped us to deliver results like no other. Being able to increase our email capture by 56% has had a noticeable impact on our marketing, and the increase in conversion we have achieved is one we didn’t expect to be possible.”
Digital Marketing Manager
56%Increase in
email sign-ups
15%Increase in conversion
www.redeye.com
Red Eye International Ltd.35-38 New Bridge Street
BlackfriarsLondon
EC4V 6BWRegistered in England No. 4035064
www.redeye.com
Website creative aimed at encouraging users to sign up to the Penhaligon’s newsletter
Navigation for users already signed up to the Penhaligon’s newsletter
www.redeye.com
Red Eye International Ltd.35-38 New Bridge Street
BlackfriarsLondon
EC4V 6BWRegistered in England No. 4035064
