Community EngagementMaking the most out of your website

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Marketing your schoolYour website is your virtual front door

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Tells the story of your school’s values, motivation and ethosWhat makes your school different?

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Ultranet ready

Your website has been designed to accommodate a quick link for parents to access the Ultranet

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My School

This takes the user to your website

Specific information about your school

Statistical data & comparisons

200 word limit to tell your school’s story

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Your school’s website…Your school’s story…

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One stop shop

Photos

Information

Events

Calendar dates

Permission slips

Notices & forms

Breaking news

Newsletter

Contact details

Website content

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Communication & CommunityBroadcast your news as it happens to every family

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Promote it!Assembly, Newsletters, Emails, Homepage…

Parents will see the latest school news everyday

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Running commentary of what’s happening at the school

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Keep it in the family

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Create an online cultureOK Renée Support

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What’s in it for them?

Keeping the broader School community can keep up to date

School provides general information for existing & prospective parents

Teachers provide homework for students

Parents can keep in touch with the school when they can’t visit

Students can see their events and work on the site

Keeping grandparents in the loop

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Take a load offUse your site as a one stop shop for the school community

to find important and useful information

A commitment to embrace technology

Use a website as a communication tool

Get the front office involved

Reduce paperwork

Devolve responsibility

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Many hands make light work

Sport

Drama

Art

Excursions

Year levels

Language

Camps

Front office

Parents & friends

Share the load, devolve the responsibility

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Year levelsLet every level have a page

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Password protected pages

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Administration online saves money

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Test case – A primary school with 300 students

20 newsletters printed each year

6 pages each newsletter (colour printing)

13 cents per page (includes paper & ink)

300 students

36,000 sheets of paper

20 X 6 X .13 X 300

$4680 cost to the school

Publishing the newsletters online

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Test case – A primary school with 300 studentsPublishing the newsletters online

Newsletters online saves $4680 per year

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Enrolment numbers

“I have been so so busy with enrolments because of our new sponsor-ed website”

- Business Manager, Victorian Primary school 2010

Parents will visit your website before they visit your school

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New families to your schoolStart new parents on the right foot

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So much information, so little time!

Mobile phonesInternetWebsitesSearch enginesBooksEbookNewspapersMagazinesRadioMailEmailSocial media

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Your website is the anchor point for your school’s stakeholders

Parents

Teachers

Students

Extended families

School

Wider school community

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It’s how you package it

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How to get your information readPublishing… Then & now

Printed on Paper

Static

Full articles on the front page

Not much tease factor

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How to get your information read

Online

Multiple headlines

Every headline a teaser

The entire newspaper contents is on the homepage

Publishing… Then & now

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It’s the same for school websitesWhen a print format is adapted to a website

format

Full articles on the front page

No tease factor

Tiresome to scroll through

✘✘✘

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It’s the same for school websites

Multiple headlines

Every headline a teaser

Hyperlinked graphics

Colour matching

Light & shade areas

Publishing your school information for the web

✓✓✓✓✓

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Engage your viewer

Both publishing frames link to the same overflow page

Be selective with what information goes on the homepage

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Newsletter alert emailsPackage your newsletter alert as a teaser of what parents need to know

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Build a culture

Every event needs to go here

Upload PDF permission slips

This is the go-to page for your school community

Your school community will get into the habit of checking the website first…

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News to handGet important news to your community quickly

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Photo gallery

Athletics Day…

Use it as a themed storyboard

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‘Tis the seasonTailor the feel of your website

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When your school community is using your website it increases pageviews

Pageviews activate the fundraising arm of your website

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What is a pageview?

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Google Analytics

Newsletter

Prospective students

Family events

Policies

Year levels

School notices• Welcome message• Members area• Contact us• Curriculum

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• Test case – A primary school with 300 studentsWhat your website is capable of earning

• 1.5 pageviews per day per student• 450 pageviews per day• 13687 pageviews per month• 164250 pageviews per year• 1 ad earns up $10 per 1000 pageviews• 5 paying ads per year

• = $8211.50 fundraising dollars for the school

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• Test case – A primary school with 300 studentsMoney saved, money made

= $12891.50

• $8211.50 fundraising dollars earned per year from your website

• $4680 saved each year by publishing the newsletter on your website

+

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•What’s in it for your school?

• Fundraising ability

• Saves money

• Communication tool

• Connects the school community

• Marketing tool