Part III E Commerce Course Power Point
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Transcript of Part III E Commerce Course Power Point
eCommercePractical Internet Strategies to Sell Your
Products and Yourself
Presented by Dan Bond
Sponsored jointly by Downtown Delaware, the Delaware Emerging Technology Center,
Delaware Technical Community College (Terry Campus) and USDA Rural Development
February 2010
Search Engine Marketing
To learn more about how to use Google AdWords for Search Engine Marketing go to:
http://adwords.google.com/support
Search Engine Optimization
Alexa.com
Website Evaluation
The LadyBug Shop website (www.LadyBug-Shop.com)
was awarded a grade of 97 by Website Grader.
The Most Important Parts:
• Choosing your niche
• SEM & SEO
• Continually expanding your market with Social Media and other tools
Expanding Your Market Space
Geographic Marketing
In SEM specify the geographic areas that contain most of your potential customers or select only those areas to which you are willing to ship your products.
For example, with Google AdWords you can:• Search or browse for countries, territories, regions, and
cities.• Select a preset bundle of locations.• Choose a point on the map and specify a radius around
it where your ads will appear.• Target a custom shape on the map.• Exclude areas within your selected locations.
Google Maps - Local Business Listings
Other Market Expansion Tools
Post Card Marketing
Blogging
Podcasting
Videos
Social Networking
Social Media Starfishhttp://www.darrenbarefoot.com/archives/2007/11/scobles-starfish.html
Social Media
Make it simpler with ShareThis
Boy, I have got to catch this one!
Avoid the Hard Sale
WARNING!
SOCIAL MEDIA TAKES TIME & CONSTANT ATTENTION.
Ooompa website
Oompa's NicheOompa is a click & mortar business that specializes in infant toys and furniture that:
Have no batteries, no blinking lights & no cartoon themes.
High quality and safety standards.
Primarily items made in the U.S. and Europe.
Made to last.
Oompalinks to social media
Oompa Blog
Oompa on facebook
Oompa on Twitter
Oompa Videos on Website & YouTube
Use Multiple Websites to Grow Your Market
HOMEWORK?
Use www.websitegrader.com to do an evaluation report on your website.
Who turned out the lights????